Jyoti Ray

Discover how Taboola optimized developer workflows using remote dev environments and production-like testing to boost ...

Fourth of July in the U.S. is the summer’s biggest holiday, with holiday and vacation ...

The insurance industry has always been competitive, challenging brokerages and agents to stand out. The ...

Amazon’s Prime Day has become a four-day online event during the height of summer. Millions ...

The affiliate marketing landscape is more competitive than ever in 2025, thanks to organic reach ...

User acquisition, or UA, is getting new users to view a website, download an app, ...

Whether you realize it or not, you most likely see Google Ads every single day, ...

When you type a query into a search engine like Google, take a look at ...

What finally made a customer convert? That’s the big question that attribution models and analytics ...

As a copywriter for almost 20 years, keywords have played a major part in lots ...

Meet the Brazilian Taboolars who found community, support, and strength in each other after relocating ...

The fashion and beauty world has always been fast-paced, but with tech and cultural changes ...

E-commerce marketing and its related technology are often at the forefront of innovation. Whether it’s ...

It probably happens to you every day: There you are, trying to read an article, ...

You want to strategically and carefully spend your marketing budget, and doing so starts with ...

Choosing the correct ad formats — i.e., the way in which your ad is presented ...

Finding your way in the world of digital marketing is basically like learning a new ...

As an advertising copywriter, I know firsthand how understanding data helps create strong ad campaigns. ...

There are all sorts of ways we are tracked online, from cookies to web beacons ...

Before a shopper enters a car dealership, they likely already know a lot about the ...

Explore 2025 Pride trends—from top brand campaigns to LGBTQ+ music stars and global parades in ...

When it comes to digital marketing and advertising, having the right tools for the job ...

Effectively attracting customers to your business is essential in driving sales, but customer retention is ...

If you’ve ever tried to wade through a website that was overwhelmed with dense text, ...

In 2025, marketing and technology are inextricably linked. The practice of marketing today — automated, ...

DeeperDive puts GenAI where it belongs, on trusted publisher sites, offering real answers, deeper engagement, ...

Leads are the foundation of your business growth. If you want to expand your customer ...

In digital advertising, it’s not always enough to get clicks or impressions — most businesses ...

The term “advertising inventory” can be a little confusing, as it refers to a concept ...

Most of the time when we’re talking about the “web,” we are referring to the ...

The internet is a seemingly endless trove of resources, but in the saturated world of ...

Meta descriptions are the unsung heroes of search engine results pages (SERPs). You can create ...

Referral marketing and affiliate marketing are both highly effective ways to help businesses drive sales ...

Seemingly overnight, referral programs have become one of the top ways to level up. From ...

Pay-per-click (PPC) advertising is one of the most effective ways to achieve your campaign goals, ...

If you were out fishing for striped bass, would it be best to use a ...

The term Urchin Tracking Module may not be part of everyone’s daily vocabulary — certainly, ...

In online marketing, the acronym CPM stands for “cost per mille,” which translates to cost ...

Meta titles might seem like an afterthought in your overall SEO strategy, but they pack ...

Learn how Realize Predictive Audiences helps advertisers turn first-party data into high-converting users and improve ...

If you know exactly where you’re headed on the internet, you can just head right ...

What if there were a way for your marketing team to identify its most qualified ...

When your marketing team is asked about who uses your products, given directives on a ...

As the online advertising landscape becomes increasingly fragmented, omnichannel marketing is more important than ever. ...

One of the most important advertising spaces in digital marketing is the Google search results ...

Whether you’re an advertiser or just a regular internet user, one thing we can all ...

Eduarda Cochrane shares how her Taboola internship sparked personal and career growth, leading to a ...

If you’re a marketer tasked with boosting mobile app installs, one of the best ways ...

In today’s hyper-connected world, having a fantastic mobile app is just the first step. The ...

You and your team might have some of the best ideas out there when it ...

Advertisements are everywhere in our lives, and have been for some time now, to the ...

In the ever-evolving landscape of digital marketing, ad groups serve as fundamental components for orchestrating ...

In today’s highly competitive market, success isn’t only about driving more traffic to your website. ...

Small to medium-sized businesses (SMBs) in particular often face an uphill marketing battle — tight ...

For many growing websites, duplicate content is a common issue that can lead to SEO ...

Good website navigation is the foundation of any online user experience. Without this, users can’t ...

Health advertising spans a wide range of companies, including consumer health businesses, wellness apps, pharmaceutical ...

Businesses are in a constant race to compete for consumers’ short attention spans today. One ...

No matter how vital performance metrics like click-through rate are, companies cannot survive on traffic ...

Contact forms may seem like small elements of a website, but they’re a highly valuable ...

If you’re a marketer wanting to maximize ad performance and ROI, you need to understand ...

If you’re familiar with the online advertising scene, you’ve likely heard of cost-per-mille, or CPM. ...

Full-funnel marketing refers to the practice of targeting customers at every stage of their buying ...

Retargeting is the delivery of ads, emails, or other media to remind a user of ...

Every touchpoint with your potential customers matters, as each makes up part of their journey. ...

With the growing amount of apps, websites, and online services we use daily, staying informed ...

Not all content is created equal — at least in the eyes of Google. When ...

In an increasingly saturated digital landscape, audience attention is harder to capture than ever. While ...

The business of home services is a fast-paced and competitive one. Within each area of ...

Travel and tourism advertising in 2025 uses a range of formats and channels to engage ...

You know what they say about not seeing the forest for the trees? Well, imagine ...

For years, the “de minimis exemption,” which allows low value goods to enter the U.S. ...

How Taboola cut query time by 90% on a 45B-row Vertica job using smart pre-aggregation, ...

Trump’s new tariffs could hit digital advertisers hard in the short term, but will it ...

Learn how conversion funnels guide customers from awareness to loyalty, and how the latest AI-powered ...

A D2C business model enables brands to sell their products and services directly to consumers ...

Lead nurturing builds relationships with potential customers by sharing relevant content and guiding them through ...

Learn how B2C (business-to-consumer) marketing can help grow your brand, how to navigate common challenges, ...

Discover how ChatGPT works, its many real-world applications for marketers, and what, exactly, the latest ...

Read how Davin Power went from marine biology dreams in Australia to leading Taboola's North ...

Take a deep dive into the world of ad agencies, as we break down their ...

Learn exactly what artificial intelligence (AI) is, how AI works, its many major benefits and ...

Drip campaigns use pre-written emails sent to potential customers on a schedule, or triggered by ...

Discover what cookieless means, how it affects your marketing and advertising efforts, and what actionable ...

You might think an ad being served to thousands of people on social media or ...

Getting people to view your ad when they’re doom-scrolling is not enough to boost a ...

Imagine you and your marketing team created a social media advertising campaign that you thought ...

No matter what type of business you operate, having a well-organized website with clear, intuitive ...

The digital landscape right now is massive and overwhelming, to say the least. It’s a ...

The saying “you are the company that you keep” is a longtime phrase for a ...

If you’ve ever moved a webpage temporarily, or needed to reroute traffic due to a ...

Are you moving your website to a secure HTTPS connection, undergoing a rebrand, or restructuring? ...

A bakery in Denver does not need to advertise its pies in Dallas. Nor does ...

Marketers have many ways to reach an audience online, from newsletters and banner ads to ...

Financial services companies span a wide range of specialties, from banking and credit cards to ...

The sheer volume of e-commerce ads that the average person sees day-to-day is often estimated ...

Since cars became a ubiquitous part of daily life, advertising them has been a big-money ...

Taboola News is redefining mobile content discovery, embedding personalized experiences into devices worldwide with premium ...

As you develop a marketing strategy and create marketing campaigns, you’ll need to carefully choose ...

Email marketing has been a mainstay of marketing programs since email itself became commonplace. It’s ...

Blogging is alive and well in 2025, giving marketers the opportunity to create thought leadership ...

As technology keeps growing and giving advertisers new opportunities, it’s likely you’ve heard the term ...

Once you’ve filled the top of your marketing funnel with prospects and encouraged them toward ...

Ad impressions are an essential data set, since they can help businesses understand just about ...

Attribution, a type of marketing measurement model, is tremendously important for digital marketers, particularly in ...

In the past few years, first-party data has become popular with companies across industries, largely ...

In the competitive world of digital marketing, understanding how to measure and optimize your advertising ...

Is your business a revolving door of customers, with people breezing in and out, never ...

In e-commerce, customer churn — often also called customer attrition — is usually thought of ...

As you delve deeper into your business’ online advertising, one term that will repeatedly surface ...

In today’s competitive marketing environment, it’s crucial to ensure your messaging reaches your target audience. ...

Today’s digital commerce landscape is filled with competition and distractions, making it harder for brands ...

For marketers looking to maximize their budget and drive tangible results, tracking the success of ...

One big difference between online ads and that billboard? While the billboard may well convince ...

Picture someone walking into a brick-and-mortar store pushing an empty shopping cart. He or she ...

Rich digital media has matured and expanded fast in just the past few years. Website ...

The marketing funnel, a product of an analog era, still holds a place for digital ...

When you hear the words “call to action” you might first picture troops going up ...

Consumers are constantly bombarded with marketing messages, whether they’re binge-watching a new TV series or ...

Consumers are constantly bombarded with ads, whether they’re passing billboards on the way into work ...

A lot has changed since the days of print newspapers delivered by horse-drawn carriages, but ...

Top advertisers reveal why performance is the future of advertising and how platforms like Realize ...

Some of the best marketing strategies use multiple channels. By marketing through channels like social ...

You need clients and customers that convert, and you can go to them, or attract ...

Short for electronic commerce sales, e-commerce sales simply refers to buying and selling that takes ...

Marketing campaigns are powerful tools, but they’re also complex. These campaigns are structured efforts working ...

In the simplest of terms, if you spent $100 on an online ad, and later ...

Taboola unveils Realize at Investor Day 2025, spotlighting AI, performance ads, and a new path ...

Before Google, Facebook, and LinkedIn, online users relied on Yahoo. Being around since 1994 gives ...

Performance advertisers in 2025 are using data and audience insights to reach prospects and drive ...

Measuring and optimizing performance marketing efforts isn’t optional if you want to remain competitive online. ...

Most small to medium-sized businesses (SMBs) think about individual customers when it comes to their ...

It’s no secret that online shopping has continued to grow over the last few years, ...

Get expert tips from Taboola's sales leaders to ace your Growth advertising sales interview. Learn ...

Consumers today are subjected to a tremendous amount of advertising. Whether they’re scrolling social media ...

As marketers embrace the age of AI, a new way to identify prospective customers has ...

Long gone are the days of Mad Men-era campaigns, when the bottom line was the ...

Conversion rate optimization (CRO) has been around in some form or another since people first ...

Small business owners have plenty on their minds, from HR to daily operations, slow season ...

Lead generation is one of the pillars of a marketing program, and the technology to ...

Landing pages are a key part of marketing strategy for most businesses. That’s because they ...

One one hand, some might say you can never have enough data when it comes ...

The top-line goal of marketing teams everywhere is to encourage leads through the funnel, converting ...

Move over, full-funnel marketing: As performance marketing shows its value in yielding fast, efficient, and ...

In today’s competitive environment, marketing is essential for any online business. For e-commerce marketers, it’s ...

What Is Marketing Automation? Getting the word out about your business’ offerings takes time, so ...

If you’re less than thrilled about using artificial intelligence (AI) for marketing, you’re hardly alone. ...

Taboola’s 2025 Sales Kick-Off was all about owning performance—celebrating wins, team spirit, and the future ...

For many marketers, Facebook may appear to be where your target market is hanging out, ...

Running a small business means you likely oversee every aspect of the company, even with ...

If you’re a marketing professional, you’ve probably played with generative AI tools like ChatGPT, DeepSeek, ...

Learn how imposter syndrome and gender bias impact tech professionals, and take away actionable strategies ...

As marketing data becomes more expansive and technology continues to fold in AI capabilities, real-time ...

Since the first modem crackled and screeched its way online decades ago, the digital landscape ...

Privacy is a top concern in 2025, as consumers become ever more aware of how ...

If you’re an advertiser looking to maximize the ROI of your ad campaigns, it’s more ...

Small business owners can’t do it all — and with the technology of modern marketing ...

Starting in 1967, TV station WNEW-TV, of New York City, began using the phrase, “It’s ...

When someone visits your website, what’s the likelihood that visit will turn into a sale? ...

What is Ad Fatigue for Performance Advertisers? Search and social media have been the foundation ...

Back in the days before Web 2.0, marketers and advertisers had to rely on surveys, ...

If you’re reading this article, your company is obviously far enough along on its e-commerce ...

Take a minute and ask yourself this question: When was the last time you intentionally ...

Advertisers must prioritize performance-based advertising to maximize ROI, drive engagement, and optimize spend. Here's how ...

See how Taboola integrates real traffic into CI pipelines using GoReplay to enhance testing, improve ...

Affiliate marketing is an important way you could be monetizing your content. It allows you ...

Social media seems to get more unpredictable with each passing year. In 2025, marketers are ...

You might be nervous about using artificial intelligence (AI) in the workplace, given everything you’ve ...

Businesses have access to more data than ever, thanks to ongoing growth in the data ...

Taboola is a 2025 Best Workplace winner, recognized by Built In for its culture, growth ...

Taboola unveils Realize, expanding from native ads to performance advertising, driving results beyond Search and ...

Meet Realize, Taboola's AI-driven performance marketing platform to help advertisers scale beyond Search & Social.

Taboola has launched Realize, a new advertising platform helping publishers tap into performance ad budgets ...

No matter what type of advertising you’re planning to use to promote your brand, product, ...

E-commerce is hotter than ever, with the industry seeing more than $308 billion in sales ...

Advertisers are always seeking new ways to reach consumers, and sometimes they need a little ...

Taboola built an AI model to predict Conversion Intent (CI) without human labels, improving ad ...

Media mix modeling is the tried-and-true practice of analyzing sales and marketing data to make ...

Online shopping isn’t just a goldmine — it’s a necessity for strategic marketing. Last year, ...

What Is Ad Revenue? If you’ve carefully built your website and developed a large audience, ...

Learn how Ari Del Rosario transitioned from a decade in education to a thriving sales ...

Executed properly, a content marketing campaign can open a lot of doors for your overall ...

You’ve likely heard the term GDPR, or General Data Protection Regulation, discussed for several years ...

It wasn’t long ago that advertising referred simply to TV ads, billboards, or buying space ...

In an ever-changing digital world, one of the things that remains constant is that marketers ...

Back-to-school shopping is the second most important retail period, just behind the winter holidays. With ...

If you’re looking to make money through financial services without becoming a banker or accredited ...

Affiliate marketing can be a lucrative gig. Industry experts suggest that the affiliate marketing landscape ...

Mobile UX design focuses on user experience for handheld devices like tablets and smartphones, as ...

As a B2B marketer, you probably already understand the basics of content marketing. You know ...

Content marketing metrics are designed to help you determine whether your strategy has the intended ...

Affiliate marketing programs are a great way for marketers and influencers to earn an income ...

We hear the same story every year — SEO is dead. But that couldn’t be ...

Every February 14th, Valentine’s Day rears its heart-eyed little head. Although originating as a Christian ...

Monitoring your content marketing ROI allows you to pinpoint what aspects of a marketing campaign ...

Your online identity is everything in the digital age. A great domain name is as ...

What is Affiliate Marketing? Affiliate marketing is a strategy in which a publisher or online ...

What Is B2B Marketing? Business-to-business (B2B) marketing is the practice of marketing products or services ...

It’s no surprise that affiliate marketing is on the rise, as it’s a great way ...

While nailing your copy is crucial in digital ads and across all branded content, visual ...

“You’ve got to spend money to make money” is an adage so old and ubiquitous ...

By now, if you run a business, you’ve most likely heard the term “content marketing.” ...

Partner marketing — also called partnership marketing or co-marketing — is a collaboration with a ...

E-commerce businesses are thriving, with sales increasing 2.6% between the second and third quarters of ...

Picture a person walking into a store, taking a five-second look around, then turning on ...

Have you ever paused mid-scroll because an ad seemed to speak directly to you? Or ...

Going viral is the dream: You create a piece of content that spreads far and ...

AI seemingly came out of nowhere to become one of the most important digital tools ...

Social media plays a critical role in marketing for modern businesses, and that doesn’t just ...

While brainstorming content-creation topics and pinpointing effective channels are essential to producing an effective campaign, ...

Just as digital keeps evolving, so too should marketing agencies. Between repeated algorithm changes that ...

Celebrity endorsements have long been a staple of the marketing industry. From the 1700s, when ...

It’s time to face the challenges of another new year, which also means taking a ...

According to a 2023 study from Wyzowl, a video production agency, 91% of businesses surveyed ...

Content marketing is an effective method for reaching consumers without screaming “advertising.” By using content ...

Google Ads is the company’s pay-per-click platform, letting businesses reach customers in search results and ...

Modern marketing in a busy digital landscape requires a comprehensive media strategy. As you’re planning ...

Digital content offers consumers solutions for everything from burning fat faster to making money online. ...

What Is Native Video Advertising? Native video advertising is a form of paid media where ...

In the dynamic and often complex world of financial services, the strategic use of data ...

One way to raise brand awareness and create interest in your products and services is ...

Brand awareness is a measure of how much audiences recognize and remember your business. The ...

What is Customer Acquisition Cost? Marketing metrics can vary by industry or company size, but ...

Your email list is your most valuable marketing tool. As someone running a writing business, ...

Getting personal information is an important part of generating leads. The goal is to create ...

Getting your small business in front of potential customers is an important part of generating ...

Growing your business depends on successful lead generation — that is, identifying what your potential ...

Successful marketing, in which outreach leads to conversions, all starts with data. The more you ...

When running ads, you likely hope to generate leads. That means you need to create ...

The road to making a sale can involve many factors. It’s almost never as simple ...

Top-of-funnel marketing builds brand awareness, generates leads, and engages potential customers.

Read how Or Cohen-Ofir transitioned from R&D to product management at Taboola, leveraging her technical ...

Explore top TikTok alternatives for brands amid evolving social media dynamics in 2025.

When it comes to creating an effective search engine optimization (SEO) content strategy, the first ...

You’ve probably heard of it, but just what is CCPA compliance? The California Consumer Protection ...

Engaging in e-commerce or selling online offers you a chance to get a slice of ...

In the digital era, creating stellar content is only half the battle — the other ...

What is Performance Marketing? Performance marketing is a comprehensive term for online marketing and advertising ...

Discover Abby, Taboola’s AI assistant revolutionizing ad campaigns. Meet the global team behind her, and ...

The weekend ahead of President Trump’s inauguration was a roller coaster for content marketers, influencers, ...

Explore effective strategies and tools to boost your website traffic and grow your audience.

Master social media content by knowing your audience, planning strategically, and staying authentic.

Let’s be real, marketing is kind of a drag — I know I personally hate ...

Learn about the pivotal role of Track Leaders in driving innovation, managing cross-functional teams, and ...

Explore the rise and role of MFA sites, their impact on advertisers, and how Taboola ...

Taboola is responsible for billions of daily recommendations, and we are doing everything we can ...

In the following article, I describe how we came up with a way to improve ...

Knowledge sharing is critical for every company that wants to grow and improve. The bigger ...

Introduction In machine learning, one critical challenge is ensuring that the features used during model ...

This year’s global news cycle was filled with numerous memorable events—from Taylor Swift’s unstoppable rise ...

Nowadays, it’s conventional wisdom that search and social platforms aren’t as generous with referral traffic. ...

Introduction & Overview As the landscape of LLMs rapidly evolves, leading providers such as OpenAI, ...

🎉😃🎆🥳‼️🌟– Translation: when your internship turns into a full-time offer! Meet Owen Hsieh, a former ...

Imagine you’re walking down the street and you see a nice car you’re thinking of ...

Ask a Taboolar, “What is Taboola’s superpower?” and you’ll likely hear the answer, “the people.” ...

Find out how Skimlinks, a Taboola company, can help with your affiliate marketing strategy. Learn ...

Introduction In the first part of this series, we explored how the Tracks methodology empowers ...

A defining moment for me was a conversation with Ning Ning Yu (VP, R&D), where ...

A seemingly unending list of platform choices and advertising methods has led to a chaotic ...

“Without my team, I have nothing. Without my clients, I have nothing. And a product ...

Plan early and optimize strategies to boost holiday sales with Taboola's checklist.

We exist in an unpredictable world that is always changing. New technologies, such as AI, ...

In today’s fast-paced business environment, flexibility and collaboration are key to driving innovation and delivering ...

“Dear Abby, I need your advice. I sell pizza ovens, and I have a website ...

A big congrats are in order as Ning Ning Yu, VP of R&D at Taboola, ...

At Taboola, we are proud to support our working mothers around the globe and create ...

Today’s business landscape is rapidly evolving—and effective leadership is crucial for navigating and driving successful ...

Taboola is the leading recommendation engine in the open web market, serving close to 1 ...

Attracting and keeping new readers is becoming increasingly difficult, but it’s critical to your mission. ...

Can you imagine a world where starting a new job brought you more than a ...

The holiday shopping season can make or break a brand’s success for the entire year, ...

Introduction Taboola is the world’s leading native advertising platform, serving thousands of websites with a ...

Did you miss The Native Advertising Panel: A First-Ever Traffic Source Summit with Taboola, Outbrain, ...

Meet David Prestele, who hits rewind to transport readers back in time to when he ...

“When you have a general interest in the work that you do on a day-to-day ...

A cookieless world will threaten the effectiveness of some advertising channels—specifically those that survive off ...

Advertisers today are under more pressure than ever to deliver returns while navigating tighter budgets ...

Gali Katz’s journey at Taboola spans an impressive seven years. During this time, she has ...

Despite a reputation as a job-hopping generation, millennials are also known for their strong work ...

Introduction Taboola is the leading recommendation engine in the $80+ billion open web market. The ...

We’ve officially entered the era of AI. There’s no denying that artificial intelligence is rapidly ...

Asian American Pacific Islander (AAPI) communities consist of approximately 50 ethnic groups speaking over 100 ...

Over nearly six years at Taboola, I’ve worn several hats – starting as an SMB ...

Struggling to create winning ad campaigns week after week? Feeling the pressure to stay ahead ...

Facebook is a powerful marketing platform, and it’s a key element of most marketing plans. ...

It felt like advertisers collectively breathed a sigh of relief at Google’s latest delay. We ...

Let’s talk about Cookie Monsters. Since Apple launched ITP in 2017, the advertising industry is ...

We are going to talk about a multi-library project in Android. Not something ordinary, but ...

Digital leads can be a goldmine for generating new business. While it can be hard ...

With more than 500,000 recommendations per second, Taboola is the world’s leading native advertising platform ...

Since it burst onto the social networking scene in 2006, X (previously Twitter) has grown ...

The latest figures are in: retail purchases climbed by 0.7% in March from February, with ...

With a user base of more than 900 million professionals, there’s no question that LinkedIn ...

In Q2 2023, consumers opened up their wallets for online purchases, resulting in significant year-over-year ...

Facebook and Instagram, owned by Meta, remain two of the most popular advertising platforms thanks ...

Q2 is a three-month whirlwind of holidays, sporting events, heritage months, and when people kick ...

“Skills and qualifications” is a common category listed in any job description for candidates to ...

In a world where the average human attention span is a mere 8 seconds, grabbing ...

“We also draw parallels between musical talents and the approach to leadership. There’s an emphasis ...

In honor of Women’s History Month, Taboola hosted LeadHer, an inspiring Women in Leadership panel ...

Dropshipping has become a popular strategy for aspiring entrepreneurs who want to start an online ...

As the lucrative e-commerce market continues to thrive, one business model has emerged as a ...

There’s a good reason why dropshipping has become one of the most profitable and accessible ...

In this ever-evolving digital landscape, harnessing the power of social media is essential for connecting ...

Taboola’s Brett Underhill, Director of Global Talent Acquisition and Learning and Development, sat down with ...

Every advertising campaign is different, but they all begin the same way: with an in-depth ...

Long gone are the days where Instagram was simply a place to share photos with ...

A TikTok video has about as long a window of opportunity to catch a viewer’s ...

In today’s fast-paced digital landscape, advertisers face an uphill battle to capture audience attention amidst ...

Do you ever go to a local boutique brewery and buy a Carlsberg? Drive to ...

Facebook is the largest social media platform in the world, where billions of people gather ...

As a powerful mental and physical stimulant, it’s been proven that clapping our hands has ...

Marketers have long talked about the “rule of seven,” which states that it takes seven ...

At Taboola, creating an inclusive workplace for women starts by developing our female-identifying Taboolars and ...

Despite any controversy, TikTok has become arguably the most prominent and important social media network ...

A note from the writer: This piece is dedicated to women across all industries and ...

In previous articles, I went into an efficient implementation of internationalization using react-i18next for browser ...

In today’s fast-paced world of data-driven applications, real-time access to database changes is no longer ...

Super Bowl LVIII is days away — which team will leave Las Vegas as champions? ...

With the ever-changing pace of today’s job market, I was eager to learn more about ...

Each year, we honor the many accomplishments Black Americans have contributed to our culture and ...

LinkedIn is a hugely popular social networking site geared toward professionals. Founded in 2003, the ...

The month of January signifies numerous moments, with one key classifier being “Dry January,” otherwise ...

If you really think about it, every ad campaign tells a story about your brand. ...

Regardless of product type, marketing strategy, and objectives, every marketer has something in common: we ...

In the rapidly evolving landscape of e-commerce, mobile marketing attribution has emerged as a critical ...

Marketers need ads to expand awareness and grow revenue. And yet, consumers — myself included ...

Small- and medium-sized businesses (SMBs) have more options than ever when it comes to reaching ...

In today’s challenging economic climate, advertisers need to know that their marketing budgets translate into ...

Ah, the holidays – a time for frosty cheer, twinkling lights, and the annual shopping ...

I saw our CEO, Adam, on Instagram and thought, “What do I have to lose?” ...

The landscape of Chrome extension development underwent a significant shift with the introduction of Manifest ...

In the previous article, we discussed the limitations of using Redux and the need to ...

Search engine optimization (SEO) and conversion rate optimization (CRO) may seem like two entirely distinct strategies. While ...

Affiliate marketing is changing the way brands sell – and the way consumers learn about ...

Black Friday is (basically) here — The NRF expects record spending this holiday season, up to $966.6 ...

When starting any new initiative, especially in an employer brand role responsible for championing the ...

(© Koelnmesse) Whether you love it, hate it, or are still trying to decide, generative ...

The fourth quarter of the year isn’t just a season of festivities. It’s a season ...

When job interviewing, how often do you feel seen for more than just what’s on ...

Search the term “Hispanic Heritage Month” (HHM), and you’ll read about how this monumental event ...

Running a successful online venture in today’s ever-evolving eCommerce landscape is no walk in the ...

AI continues to take the world by storm — most recently seen with the wave ...

No matter the nature of your business or brand, it’s a safe bet that you ...

Picture this: You’re a developer crafting a powerful Chrome extension designed to enhance the browsing ...

At its core, lead generation is the process of using digital marketing strategies and tactics ...

In today’s world, when hearing that someone has spent eight years at the same company, ...

At Taboola, we’re constantly innovating to help advertisers improve performance. What started as a single, ...

The Barbie movie has taken the world by storm, crushed it at the box office ...

In a digital world that’s constantly evolving, few things are permanent — so when players ...

Advertisers, it’s time to gear up and get ready for the winter holidays – your ...

The holiday season is a time of magic and mayhem, joy and consumerism. It’s also ...

Generative AI is proving to be a Rorschach test for publishers globally. Some editors stare ...

Advertisers can use affiliate marketing to reach new, niche audiences across the web and boost ...

Jingle bells, holiday sales, and…data analysis? You bet! For businesses, the holiday season isn’t just ...

When thinking about career development, how often do we consider that exploring other career interests ...

A build process is a critical procedure triggered by new code changes (Git push). Its ...

One of the day to day trade-offs that we are forced to make when writing ...

Taboola is bringing the power of Generative AI to advertisers across our network — revolutionizing ...

Pride month is in full force, and this year, it’s more than rainbow treats and ...

It’s no surprise that car customers are looking for ways to drive more sustainably and ...

Finance is one of the fastest-changing industries in the world — with banking apps, digital ...

Super Sunday is one of the biggest advertising opportunities of the year — and not ...

The global tourism industry grew by over 40% in 2022 after steep drops in 2020 and 2021. ...

A year ago, we at Taboola kicked off a POC to migrate our Spark workload ...

The Dark Ages We initially adopted oVirt as our virtualization platform, and it proved to ...

Back in 1949, the US officially established May as Mental Health Awareness Month to increase ...

Last month, to celebrate Women’s History Month, Taboola hosted a Women in Leadership event. After some ...

Our Story and Humble Beginnings Taboola, a company that has more than 500 million daily ...

ChatGPT – Marketing friend or foe? I recently read a heated discussion between content marketers ...

Women have fought for workplace equality for centuries, and undeniable progress has been made. Data ...

App installs may have dipped after the pandemic, but they’re expected to rise again as mobile usage ...

I recently talked with Bloomberg Media’s CEO Scott Havens about how the company is investing ...

Super Sunday is one of the biggest advertising opportunities of the year — and not ...

Gain exclusive access to sports fans across leading publisher sites like NBC Sports, Fox Sports, ...

I never saw myself as the managerial type. Probably due to the manager typecast I ...

Not long ago Taboola announced our transformative, 30-year partnership with Yahoo. Earlier this month we ...

Times are changing, and the advertising ecosystem is being shaken up. Brands that relied on ...

What happens when you set a goal to increase Taboola’s critical data processing path capacity, ...

Running a publishing business is nothing short of a juggling act. Publishers need to strike ...

Our partners at Voluum are on the forefront of the changes to the ad tracking ...

If you’re looking to diversify your marketing mix, native advertising can be a perfect complement to ...

Brand lift studies illustrate the impacts of customers’ campaigns on various KPIs, including brand awareness, ...

Publishers today have to monetize their content to survive. Even if you already offer subscriptions ...

Today is a big day. A big win for the Open Web and a big ...

No matter how many strategies you use for driving e-commerce sales, it’s important not to ...

When your product or service is in downtime you lose more than just money. You ...

Advertising with Taboola just got even easier. In 2020, we announced our direct integration with Google’s ...

Baseball is notoriously difficult to prognosticate. Despite the copious statistics on every pitcher, position player and ...

Advertising is the harbinger of economic slowdowns. Past recessions like the pandemic and The Great ...

Coming out of the pandemic and into new generational challenges, like high inflation, how can ...

Now that we’re in the thick of holiday season planning, there’s still time to take ...

Sleighbells might not be ringing yet, but Christmas is already occupying consumers’ and advertisers’ brains. ...

Bugs can be annoying most of the time, but if you’re lucky enough (or unlucky, ...

The gender gap is far from closed, which makes supporting and championing women all the ...

You’ve probably heard more than once about Google eliminating third-party cookies in Chrome. It was initially ...

Gain exclusive access to sports fans across leading publisher sites like NBC Sports, Fox Sports, ...

Online attention spans are notoriously short, so getting your message seen and heard through the ...

Going to upgrade your data pipeline to Spark3? Read about the issues we encountered while ...

Let’s say you just created the perfect ad campaign. You’ve targeted your ideal customer, you’ve ...

It wouldn’t be an understatement to say that American consumers are obsessed with their pets ...

Skyrocketing inflation and rumblings of an upcoming recession are dominating news headlines and water cooler ...

tl;dr Redux Toolkit (RTK) saves time and reduces complexity, and the Redux stewards want it to ...

Native advertising and video content are powerful — but combined, they’re proven to increase brand ...

Even with the last 50 years of progress, the LGBTQ+ community still faces an uphill ...

The United States Supreme Court has overturned federal legal protections for the right to an ...

Now more than ever, audiences have a tough time trusting traditional ads. Almost half of ...

Now more than ever, audiences have a tough time trusting traditional ads. Almost half of ...

If there was a way to make any of my applications ANR proof, I would ...

I remember living in Israel, 15 years ago when the Netflix Prize was announced — ...

Anyone working as a product analyst or product manager has a crucial role in ensuring ...

Congratulations are in order! Three Taboola women have been nominated for the Women Leading Change Awards. ...

In the first part of this interview with Christian Broughton, The Independent‘s Managing Director, Adam Singolda, ...

Publishers are tasked with strategic decisions about exactly what editorial content to create and how ...

Memorial Day means different things to different people. Some observe the holiday with a serious ...

Programmatic advertising comes in many forms. Each one helps publishers better sell ad inventory across ...

At its core, programmatic advertising involves using technology platforms to automatically buy and sell digital ...

In celebration of International Women’s Day 2022, Taboola had the pleasure of hosting a lunch for our ...

Social media has a powerful pull on people: we stay in touch and feel connected ...

Newsplace, the news app I’m working on, was born 2 years ago. Just like a ...

Today is the big day – you’re finally launching an exciting new feature that you’ve ...

Programmatic advertising was created to make ad buying and selling easier. That’s because it gives ...

Every once in a while, you stumble across a TV series that reflects aspects of ...

While the marketing landscape has seen its ups and downs in the past few years, ...

Can you create value by not building features? In this blog post, I will share ...

In March of 2017, I had the pleasure of writing a letter to Taboola that ...

In the wake of the COVID-19 pandemic, native advertising remains an important tool for digital ...

Joshua Bell is the musical director of the Academy of St. Martin in the Fields, ...

What Is A Supply-Side Platform (SSP)? Supply-side platforms (SSPs) – types of software that allow ...

Im täglichen Miteinander ist es hilfreich, manches Mal inne zu halten, sich umzusehen und einander ...

German news site RP ONLINE launched their paid content model at the start of the pandemic and ...

“Celebrating the past, planning for the future.” This was the first International Women’s Day theme adopted by ...

It’s officially US Women’s History Month! Throughout the month, accomplishments of women from our past ...

Taboola offers generous parental leave policies, supporting caregivers with up to 26 weeks paid leave.

Advertiser success is one of Taboola’s main goals as we want to help our advertisers ...

Launching digital ad campaigns can be complicated: You have to collect data, understand your audiences, ...

In a dynamic world, your Kubernetes security infrastructure should also be dynamic. Many Kubernetes applications ...

What if publishers could leverage the same level of data-driven personalization as the world’s biggest ...

When you set out to build the world’s largest content recommendation platform that performs to ...

What articles are capturing readers’ attention one month into 2022? Of course, you guessed right: pandemic-related ...

Messages like “My turtle is working overtime,” and “Finally, ‘t.pensize’ choose the size of the ...

Something strange happened while I worked with Kafka. While adding a new consumer from Kafka ...

There are more than 350 developers at Taboola, and each day dozens of changes are ...

If you want a successful online business, you have to get people to your website, ...

Twinkle lights, festive decorations, gifts galore…the holidays are upon us, and consumers are ready to ...

How can brands reach consumers with creative, effective messages? How can organizations put their best ...

The past year has seen greater visibility of and interest in initiatives related to Diversity, ...

What does iOS 14.5 mean for marketers? You came to the right place to find ...

For the past few years, SmartBid has been adopted to optimize Taboola’s advertisers’ conversions. In ...

Find out how Skimlinks, a Taboola company, can help with your affiliate marketing strategy. Learn ...

As a website owner, it can be difficult to get enough traffic to your site, ...

Affiliate marketing is a valuable strategy for publishers that want to earn revenue from their ...

There’s been a lot of moving and shaking beneath the feet of the advertising industry ...

Let’s be honest – one of the most cumbersome tasks a digital marketer faces is ...

Many years have passed since the first time Javascript entered our web pages, turning them ...

Thanksgiving is set to kick off a busy 2022 holiday shopping season — and advertisers ...

The auto industry continues to feel the impacts of COVID-19, which caused US auto sales ...

In 1994, Missouri high school teacher Rodney Wilson gathered his fellow teachers and local leaders ...

Using Samplex to Scale Up your Spark Jobs When I encountered Taboola’s data a few ...

For over five hours this week, the world lived without Facebook, Instagram and WhatsApp. The ...

We know that sales and marketing are two different functions in a business. Whether your ...

You’re confident with what your business is offering, and you’ve nailed your brand identity. Now, ...

In celebration of the UK’s Black History Month, Taboola’s employee resource groups (ERGs) TaboolaInCulture and ...

Stories sell. “1000 songs in your pocket” helped Apple sell the iPod, and “1% For ...

While many users discover new content through search or social, the homepage is a regular ...

Many R&D buzzwords and acronyms can seem like complex jargon — unnecessary shortcuts for concepts ...

Halloween looks like it will overflow with treats for retailers ready to take advantage of ...

Audience analytics are essential to any modern digital publication. Journalists rely on data to do ...

Brands and musicians can learn a lot from each other. As new digital and e-commerce ...

When it comes to efficiently marketing today’s digital businesses, access to sophisticated online marketing tools ...

During the pandemic, most companies quickly adapted and moved to a work-from-home model, as a ...

The days of digital advertising being about getting your ads in front of as many ...

Calls to action (CTAs) are often the most underutilized and underrated way to increase engagement ...

*Excerpt from email originally sent by Aviv Sinai to Taboola’s R&D team There have been ...

As students prepare to head back into the classroom this year, back-to-school marketers have a ...

As students prepare to head back into the classroom this year, back-to-school marketers have a ...

The future of the open web is e-Commerce, and that’s where we’re going. I’m incredibly ...

I’ve recently had the privilege of speaking with some incredible people from our investment firms ...

The last 18 months have been a challenging time, not least for growing companies looking ...

Today is a big day for us, we’re a public company. The last six months ...

In celebration of Pride month this June, Taboola Pride hosted an internal online event with ...

We at Taboola have an exciting announcement: We’ve been shortlisted for “Best Brand Engagement Campaign” ...

“Content recommendation” is a term you hear pretty regularly when discussing online content marketing and promotion. Done ...

As of 2023, there are more than 2.6 billion online buyers worldwide, and close to ...

As advertisers prepare for a cookieless world, it’s important for them to work together on new strategies and ...

2020 was a mixed year for the entertainment industry, both in the UK and worldwide. ...

The world is not flat, it’s highly nested With over 4 billion page views per ...

As cute as macaroni art and papier-mâché projects made by the kiddos can be, this ...

We recently launched Taboola Ads, our brand new dashboard, where advertisers can create and manage campaigns ...

Last year, Google announced it was implementing a new set of metrics called Core Web ...

Before diving into any new advertising strategy, it’s important to understand its benefits and drawbacks. ...

Blogs have been around for decades, and they still generate big returns and brand visibility ...

$1 billion pledges are nice, but their partners deserve more. Consumer companies, including the industry’s ...

What Is User Engagement? User engagement is the umbrella term for any interaction users have ...

Summit Media is a leading digital lifestyle network in the Philippines, serving over 31 million unique ...

If you’ve ever clicked on a mobile news article in Google search results, you might ...

Nish Patel doesn’t tend to have a hard time figuring out what sports fanatics are ...

Sponsored content and native advertising may seem similar, but they have important distinctions that marketers ...

Native advertising is booming. The recent Global Native Advertising Market Research Report by IT Intelligence Market forecasts ...

You wrote your code. You even tested it. And now, you are eager to git ...

We recently launched Taboola High Impact, a new advertising solution developed for brand marketers and agencies ...