Attribution Bias Exposed: Are Google and Meta Favoring Their Ads Over Your ROAS?
You open your marketing dashboard expecting strong results. Meta claims 50 conversions. Google takes credit ...
Reporting & Analytics
55 Articles
A Modern Advertiser’s Guide to Open Web Attribution
Today’s consumers take complex journeys across multiple channels, with limited exposure to any one particular ...
Audience Targeting in CTV: Solving Fragmentation Challenges for Performance Marketers
Connected TV, or CTV, is a big opportunity for performance marketers to find and engage ...
Codeless Conversion Tracking: Accelerating AI-Driven Performance on the Open Web
Performance advertisers scaling their campaigns beyond search and social have to make the most of ...
Five Optimization Levers You Should Be Pulling for Scaling on Performance
Nowadays, running performance campaigns requires more than pinpoint targeting and persuasive creative: You also need ...
Optimizing Google Tag Manager for High-Volume Finance Campaigns
In the fast-paced world of microcap stock promotion and financial services, data isn’t just a ...
Solving Attribution Gaps With S2S Tracking in Finance Lead Gen
As finance marketers become more tech-savvy and data-driven, they’re discovering some useful strategies to help ...
Best Performance Platforms for Campaign Reporting in 2026
Reporting on campaign performance is one of the most important jobs a marketer does. It ...
Target CPA (tCPA): A Practical Guide for Performance Marketers
Are you paying for clicks and hoping they turn into something more? That question sits ...
How to Choose the Right Strategy for Campaign Budget Adjustments
Budget adjustments are a constant part of a performance marketer’s daily work. Getting these adjustments ...
12 Best Performance Marketing Attribution Softwares to Use With Realize
More and more, performance advertisers are using Realize to improve their campaign efficiency, tracking accuracy, ...
Tracking Parameters: How to Use Them Effectively in Digital Marketing
In digital marketing, launching a campaign doesn’t mean much if you’re not measuring performance. Businesses ...