Three Key Variables to Test in Ad Headlines for Enhanced Performance
Advertising on the open web requires precise copy and eye-catching creative to get the attention ...
Optimization
149 Articles
Attribution Bias Exposed: Are Google and Meta Favoring Their Ads Over Your ROAS?
You open your marketing dashboard expecting strong results. Meta claims 50 conversions. Google takes credit ...
How to Optimize Sports Betting Ad Spend: Realize Expert Recommendations
The only metric that matters in the sports betting marketing world is performance. But, as ...
A Modern Advertiser’s Guide to Open Web Attribution
Today’s consumers take complex journeys across multiple channels, with limited exposure to any one particular ...
Audience Targeting in CTV: Solving Fragmentation Challenges for Performance Marketers
Connected TV, or CTV, is a big opportunity for performance marketers to find and engage ...
9 Best Performance Platforms for Ad Spend Optimization in 2026
Performance advertisers don’t lose money because they “picked the wrong channel.” They lose money because ...
Codeless Conversion Tracking: Accelerating AI-Driven Performance on the Open Web
Performance advertisers scaling their campaigns beyond search and social have to make the most of ...
Effective A/B Testing Techniques to Optimize ROI in Insurance Campaigns
If you want to understand why many insurance campaigns stall, look at the landing page. ...
Five Optimization Levers You Should Be Pulling for Scaling on Performance
Nowadays, running performance campaigns requires more than pinpoint targeting and persuasive creative: You also need ...
Optimizing Google Tag Manager for High-Volume Finance Campaigns
In the fast-paced world of microcap stock promotion and financial services, data isn’t just a ...
Three Strategies to Optimize Conversion Tracking: Financial Services Use Case
In the high-volatility world of microcap finance, traffic isn’t the goal — liquidity and investor ...
Solving Attribution Gaps With S2S Tracking in Finance Lead Gen
As finance marketers become more tech-savvy and data-driven, they’re discovering some useful strategies to help ...