AI Ad Creative on the Open Web: A Performance Advertiser’s Guide
Performance marketing teams are using open web advertising to discover massive new audiences and cost-effective ...
Performance Marketing
281 Articles
AI Campaign Optimization: How to Scale Performance on the Open Web
You’ve maxed out your search budget. You’ve squeezed every dollar out of social. And yet, ...
6 Best Practices for Successful CTV Advertising Campaigns
Connected TV (CTV) has spent years being sold as the premium awareness play. Big screen. ...
Best Performance Platforms for Pixel Audience Management
Successful performance marketing depends on signal quality. If your pixel data is incomplete, inconsistent, or ...
Four Types of Bidding Strategies for the Open Web
Performance advertising on the open web has changed more in the last five years than ...
Ad Spend Optimization: AI-Powered Strategies for Better ROI
Digital advertising used to be predictable: scale your budget, monitor results, repeat. Not anymore. As ...
Automated Bidding: Using AI-Powered Bidding on the Open Web
Search and social have long been the go-to channels for performance advertising, but that comfort ...
4 Troubleshooting Steps if Your Performance Campaign Is Failing
After you’ve put hours of time, research, planning, and execution into a performance marketing campaign, ...
App Promotion: Scaling on the Open Web with AI
An average of 3,205 apps are released on Apple’s App Store daily. As the competition ...
Made-for-Advertising (MFA) Sites Explained
Every performance advertiser eventually reaches a tipping point where the walled gardens of search and ...
Ad Management with AI Agents: How to Scale Without the Grind
Managing modern ad campaigns feels like trying to play a hundred games of chess simultaneously. ...
Campaign Reporting Best Practices for Performance Advertisers
Most marketers have dashboards full of data, yet still struggle to answer the simple question ...