Four Types of Bidding Strategies for the Open Web
Performance advertising on the open web has changed more in the last five years than ...
Performance Marketing
276 Articles
Ad Spend Optimization: AI-Powered Strategies for Better ROI
Digital advertising used to be predictable: scale your budget, monitor results, repeat. Not anymore. As ...
Automated Bidding: Using AI-Powered Bidding on the Open Web
Search and social have long been the go-to channels for performance advertising, but that comfort ...
4 Troubleshooting Steps if Your Performance Campaign Is Failing
After you’ve put hours of time, research, planning, and execution into a performance marketing campaign, ...
App Promotion: Scaling on the Open Web with AI
An average of 3,205 apps are released on Apple’s App Store daily. As the competition ...
Made-for-Advertising (MFA) Sites Explained
Every performance advertiser eventually reaches a tipping point where the walled gardens of search and ...
Ad Management with AI Agents: How to Scale Without the Grind
Managing modern ad campaigns feels like trying to play a hundred games of chess simultaneously. ...
Campaign Reporting Best Practices for Performance Advertisers
Most marketers have dashboards full of data, yet still struggle to answer the simple question ...
Campaign Set-Up Best Practices for Advertisers on the Open Web
For performance advertisers, a campaign’s success is largely determined before it ever goes live. Fractured ...
Best Platforms for Display Ads
Since the earliest days of the internet, display advertising has been a constant presence. The ...
Interest-Based Targeting: How To Drive Engagement on the Open Web
The era of one-size-fits-all advertising is over, and consumers are the ones who ended it. ...
Campaign Troubleshooting: A 10-Step Framework for Open Web Performance Campaigns
When an open web campaign stalls or underdelivers, determining the root cause can be the ...