5 Challenges of CTV Campaigns for Performance Advertisers
Most performance marketers understand that search and social advertising has a ceiling. Once audience saturation ...
Performance Marketing
248 Articles
How to Scale High Ticket D2C Products with Predictive Audiences
For direct-to-consumer (D2C) brands selling high-consideration hardware priced at $250 and above, the path to ...
Repurpose Facebook Ads to Scale Your Performance Without Reinventing the Wheel
Performance marketers often feel trapped in a cycle of creative exhaustion, the sense that scaling ...
Best Performance Advertising Platforms for Campaign Set Up in 2026
For performance marketers, the campaign platform you choose will likely be a tool you consult ...
Vertical Video Ads to Overcome Diminishing Returns for D2C Campaigns
In the high-stakes world of consumer electronics, standing out is no longer a matter of ...
Can AI Predict Ad Creative Performance?
Every performance marketer has felt the sting of the budget burn — when you spend ...
Target CPA: Do’s & Don’ts for Your Performance Campaigns
Target cost per acquisition (tCPA) can be one of the most powerful levers in performance ...
Best Performance Platforms for Campaign Reporting in 2026
Reporting on campaign performance is one of the most important jobs a marketer does. It ...
Best AI Performance Platforms for Ad Creative Management
In performance marketing, your creative isn’t a pretty addition tacked on at the end; it’s ...
Retargeting vs. Lookalike Targeting
Historically, performance marketing has never required as much strategy and execution as it needs today. ...
Best Targeting Methods for Performance Campaigns in 2026
Performance advertising in 2026 is a balancing act. You simultaneously need more scale and more ...
Broad vs. Lookalike Targeting: When You Should Use Each
As AI capabilities and quality of first-party data become more refined, targeting tactics are increasingly ...