Driving Direct Response Sales on the Open Web: Xevio/Taboola eComm Blog Series (1)
As marketers continue to look for alternatives to the diminishing returns of search and social, ...
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341 Articles
Ideas to Enhance Your Fourth of July Marketing Campaigns
Fourth of July in the U.S. is the summer’s biggest holiday, with holiday and vacation ...
How to Prepare for Amazon Prime Day 2025: Tips for SMB’s
Amazon’s Prime Day has become a four-day online event during the height of summer. Millions ...
Affiliate Marketing Trends to Know in 2025
The affiliate marketing landscape is more competitive than ever in 2025, thanks to organic reach ...
User Acquisition (UA): How to Get Prospects to Convert
User acquisition, or UA, is getting new users to view a website, download an app, ...
Last-Touch Attribution: What Is It, How Is It Best Used?
What finally made a customer convert? That’s the big question that attribution models and analytics ...
Ad Formats: How to Choose the Right One?
Choosing the correct ad formats — i.e., the way in which your ad is presented ...
Pixels: Tracking Your Audience Across the Web (and Email)
There are all sorts of ways we are tracked online, from cookies to web beacons ...
Software-as-a-Service (SaaS): How It Is Transforming Digital Marketing
When it comes to digital marketing and advertising, having the right tools for the job ...
Customer Retention Rate: What It Is, How To Maximize It
Effectively attracting customers to your business is essential in driving sales, but customer retention is ...
Leads: A Comprehensive Guide for Digital Advertisers
Leads are the foundation of your business growth. If you want to expand your customer ...
Pay Per Lead (PPL): The Advertiser’s Guide
In digital advertising, it’s not always enough to get clicks or impressions — most businesses ...