What Is an Advertiser? Turning Digital Discovery Into Dollars
In the digital world, we’re always being sold something, but who exactly is it that’s ...
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455 Articles
Predictive Targeting vs. Contextual Targeting: Which Is Better?
As privacy regulations become stricter and user-level tracking becomes more limited, advertisers are rethinking how ...
The Importance of Trust and Human Connection for AI-Driven Performance Campaigns
In performance advertising, generative AI has moved from an experimental tool to a core capability. ...
Contextual Targeting vs. Behavioral Targeting: Which to Choose for Your Campaigns?
The world of performance marketing is constantly shifting, and reaching the right person at the ...
3 Key Areas to Automate for Maximum Campaign Optimization
Modern digital advertising now operates at a speed and scale that manual management simply cannot ...
Why AI Ads Offer Superior Cost-Efficiency Without Sacrificing Performance
For chief marketing officers, chief financial officers, and performance marketing leaders, the question surrounding generative ...
5 Winning Elements of High-CTR AI Ads: What’s Working
The past few years have been a living experiment on broadly adopting a new technology ...
Ad Personalization: Relevancy Without Overreach
With personalized ads outperforming the more traditional kind, ad personalization has become the standard for ...
AI vs Human Generated Performance Creatives: Synergy, Not Rivalry
Now that the novelty of generative AI is wearing off, advertisers have gotten more serious ...
Four Ways GenAI Ad Maker Improves Creative Performance
In performance marketing, your creative is either working or it’s costing you money. With engagement ...
5 Ways Realize Will Scale Performance on the Open Web in 2026
It’s another new year, with lots of new opportunities in the world of digital advertising. ...
Static Images vs. Motion Ads: Strengths, Weaknesses, and How To Know What to Go With
It’s a performance-driven ad landscape out there, and creative formats have become just as critical ...