AI Copywriting Tools: Best Software to Create Content Efficiently
AI seemingly came out of nowhere to become one of the most important digital tools ...
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23 Articles
The Future of Marketing Agencies: How Agencies Are Evolving in a Digital World
Just as digital keeps evolving, so too should marketing agencies. Between repeated algorithm changes that ...
Balancing AI Innovation and Human Connection: Insights from DMEXCO 2024
We exist in an unpredictable world that is always changing. New technologies, such as AI, ...
Best AI Marketing Tools
We’ve officially entered the era of AI. There’s no denying that artificial intelligence is rapidly ...
E-commerce’s Seasonal Gold: Insights from Connexity’s Q2 2024 Playbook
In Q2 2023, consumers opened up their wallets for online purchases, resulting in significant year-over-year ...
The Rise of Sober Curious Movements and How Brands Can Engage Participants
The month of January signifies numerous moments, with one key classifier being “Dry January,” otherwise ...
Navigating eCommerce Marketing Challenges: Real Examples
Running a successful online venture in today’s ever-evolving eCommerce landscape is no walk in the ...
5 Ways Marketers are Driving Results with ChatGPT
ChatGPT – Marketing friend or foe? I recently read a heated discussion between content marketers ...
Prepare for the End of Third-Party Cookies: Advertisers Can’t Afford to Wait
You’ve probably heard more than once about Google eliminating third-party cookies in Chrome. It was initially ...
What is RTB? Real-Time Bidding Explained for Advertisers
At its core, programmatic advertising involves using technology platforms to automatically buy and sell digital ...
Why Social Media’s Echo Chambers Won’t Happen on AI-Powered News Sites
Social media has a powerful pull on people: we stay in touch and feel connected ...
What Is Programmatic Advertising?
Launching digital ad campaigns can be complicated: You have to collect data, understand your audiences, ...