5 Leading Performance Marketing Platforms for 2025
Measuring and optimizing performance marketing efforts isn’t optional if you want to remain competitive online. ...
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Customer Journeys: What Are They? How Are They Managed?
To convert a potential customer into a lifelong one, it’s essential to understand every ...
Featured Articles
Ad Fatigue: How to Overcome It in Performance Marketing
What is Ad Fatigue for Performance Advertisers? Search and social media have been the foundation ...
Are Google Ads Worth It? When and Why They Don’t Work
Take a minute and ask yourself this question: When was the last time you intentionally ...
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Walled Gardens: Pros, Cons, Alternatives
The marketing ecosystem contains many avenues to reach potential consumers. Each platform has its own ...
Social Media Advertising: How It Works
I’m old enough to remember an internet without social media. Back then, there were message ...
Youtube Ads: All You Need to Know
YouTube is one of the most powerful digital advertising platforms available today. With billions of ...
Holiday Shopping
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Ideas to Enhance Your Fourth of July Marketing Campaigns
Fourth of July in the U.S. is the summer’s biggest holiday, with holiday and vacation ...
How to Prepare for Amazon Prime Day 2025: Tips for SMB’s
Amazon’s Prime Day has become a four-day online event during the height of summer. Millions ...
Back to School Marketing Ideas: Essential Strategies to Sell Your Products
Back-to-school shopping is the second most important retail period, just behind the winter holidays. With ...
Insights
View AllDigital Advertising Trends
The digital marketing landscape is always evolving, but in 2025, the pace of change appears ...
Small Business Marketing Trends To Be Aware of in 2025
Marketing as a small business in 2025 is a different beast than it was even ...
Insurance Marketing Trends for Digital Advertisers in 2025
The insurance industry has always been competitive, challenging brokerages and agents to stand out. The ...
Optimization
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Last-Touch Attribution: What Is It, How Is It Best Used?
What finally made a customer convert? That’s the big question that attribution models and analytics ...
Cookies: Types, Use, How They Affect Privacy
It probably happens to you every day: There you are, trying to read an article, ...
Ad Formats: How to Choose the Right One?
Choosing the correct ad formats — i.e., the way in which your ad is presented ...
Solutions
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Driving Direct Response Sales on the Open Web: Xevio/Taboola eComm Blog Series (1)
As marketers continue to look for alternatives to the diminishing returns of search and social, ...
Affiliate Marketing Trends to Know in 2025
The affiliate marketing landscape is more competitive than ever in 2025, thanks to organic reach ...
User Acquisition (UA): How to Get Prospects to Convert
User acquisition, or UA, is getting new users to view a website, download an app, ...
Strategy
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Personally Identifiable Information (PII): Leveraging Personalization with Care
In digital advertising, personally identifiable information, or PII, plays a complex role: It enables personalization ...
Target Audience: The First Step in Defining Your ICP
You want to strategically and carefully spend your marketing budget, and doing so starts with ...
Third-Party Data: How It Works, Why It Matters
As an advertising copywriter, I know firsthand how understanding data helps create strong ad campaigns. ...