Best Performance Marketing Software for 2025
Measuring and optimizing performance marketing efforts isn’t optional if you want to remain competitive online. ...
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De Minimis Crackdown: A Wake-Up Call for D2C Marketers?
For years, the “de minimis exemption,” which allows low value goods to enter the ...
Featured Articles
Ad Fatigue: How to Overcome It in Performance Marketing
What is Ad Fatigue for Performance Advertisers? Search and social media have been the foundation ...
Are Google Ads Worth It? When and Why They Don’t Work
Take a minute and ask yourself this question: When was the last time you intentionally ...
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Drip Campaigns: The Pre-Planned, Targeted, and Effective Way to Engage
Drip campaigns use pre-written emails sent to potential customers on a schedule, or triggered by ...
Cookieless: What It Means, How It Works
Discover what cookieless means, how it affects your marketing and advertising efforts, and what actionable ...
Content Management System (CMS): How It Works, Types, Best Practices
No matter what type of business you operate, having a well-organized website with clear, intuitive ...
News
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How Trump’s Tariffs May Affect Digital Advertisers
Trump’s new tariffs could hit digital advertisers hard in the short term, but will it ...
ChatGPT: Features, Benefits, and Marketing Applications
Discover how ChatGPT works, its many real-world applications for marketers, and what, exactly, the latest ...
Artificial intelligence (AI): The Digital Marketer’s Guide
Learn exactly what artificial intelligence (AI) is, how AI works, its many major benefits and ...
Optimization
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Lead Nurturing: How It Works, Benefits, Measurements
Lead nurturing builds relationships with potential customers by sharing relevant content and guiding them through ...
Cross-Device Attribution: How It Works, Benefits, Challenges
Imagine you and your marketing team created a social media advertising campaign that you thought ...
Incremental Reach: What It Is, How It’s Measured
Marketers have many ways to reach an audience online, from newsletters and banner ads to ...
Resources
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E-commerce’s Seasonal Gold: Insights from Connexity’s Q2 2024 Playbook
In Q2 2023, consumers opened up their wallets for online purchases, resulting in significant year-over-year ...
A Snapshot of Super Bowl LVIII, Told by Taboola’s Readership Data
Super Bowl LVIII is days away — which team will leave Las Vegas as champions? ...
Your Game Day Campaign Playbook: Insights and Best Practices from the Big Game
Super Sunday is one of the biggest advertising opportunities of the year — and not ...
Solutions
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Conversion Funnel: Importance, Stages, Benefits
Learn how conversion funnels guide customers from awareness to loyalty, and how the latest AI-powered ...
The Direct-to-consumer (D2C) Business Model: What It Is, How It Works
A D2C business model enables brands to sell their products and services directly to consumers ...
B2C Marketing: Definition, Challenges, Trends
Learn how B2C (business-to-consumer) marketing can help grow your brand, how to navigate common challenges, ...
Strategy
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Geotargeting: Where To Focus Ad Placement
A bakery in Denver does not need to advertise its pies in Dallas. Nor does ...
First-Touch Attribution: What It Is, How It Works
Attribution, a type of marketing measurement model, is tremendously important for digital marketers, particularly in ...
Cost per Sale (CPS): Definition, Calculation, Advantages
In the competitive world of digital marketing, understanding how to measure and optimize your advertising ...