5 Leading Performance Marketing Platforms for 2025
Measuring and optimizing performance marketing efforts isn’t optional if you want to remain competitive online. ...
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Personally Identifiable Information (PII): Leveraging Personalization with Care
In digital advertising, personally identifiable information, or PII, plays a complex role: It enables ...
Featured Articles
Ad Fatigue: How to Overcome It in Performance Marketing
What is Ad Fatigue for Performance Advertisers? Search and social media have been the foundation ...
Are Google Ads Worth It? When and Why They Don’t Work
Take a minute and ask yourself this question: When was the last time you intentionally ...
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Social Media Advertising: How It Works
I’m old enough to remember an internet without social media. Back then, there were message ...
Youtube Ads: All You Need to Know
YouTube is one of the most powerful digital advertising platforms available today. With billions of ...
Google Ads: How Do They Work?
Whether you realize it or not, you most likely see Google Ads every single day, ...
Holiday Shopping
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Ideas to Enhance Your Fourth of July Marketing Campaigns
Fourth of July in the U.S. is the summer’s biggest holiday, with holiday and vacation ...
How to Prepare for Amazon Prime Day 2025: Tips for SMB’s
Amazon’s Prime Day has become a four-day online event during the height of summer. Millions ...
Back to School Marketing Ideas: Essential Strategies to Sell Your Products
Back-to-school shopping is the second most important retail period, just behind the winter holidays. With ...
Insights
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Insurance Marketing Trends for Digital Advertisers in 2025
The insurance industry has always been competitive, challenging brokerages and agents to stand out. The ...
Affiliate Marketing Trends to Know in 2025
The affiliate marketing landscape is more competitive than ever in 2025, thanks to organic reach ...
Five Fashion and Beauty Marketing Trends in 2025
The fashion and beauty world has always been fast-paced, but with tech and cultural changes ...
Optimization
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Last-Touch Attribution: What Is It, How Is It Best Used?
What finally made a customer convert? That’s the big question that attribution models and analytics ...
Cookies: Types, Use, How They Affect Privacy
It probably happens to you every day: There you are, trying to read an article, ...
Ad Formats: How to Choose the Right One?
Choosing the correct ad formats — i.e., the way in which your ad is presented ...
Solutions
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Driving Direct Response Sales on the Open Web: Xevio/Taboola eComm Blog Series (1)
As marketers continue to look for alternatives to the diminishing returns of search and social, ...
User Acquisition (UA): How to Get Prospects to Convert
User acquisition, or UA, is getting new users to view a website, download an app, ...
Pixels: Tracking Your Audience Across the Web (and Email)
There are all sorts of ways we are tracked online, from cookies to web beacons ...
Strategy
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Target Audience: The First Step in Defining Your ICP
You want to strategically and carefully spend your marketing budget, and doing so starts with ...
Third-Party Data: How It Works, Why It Matters
As an advertising copywriter, I know firsthand how understanding data helps create strong ad campaigns. ...
Customer Retention Rate: What It Is, How To Maximize It
Effectively attracting customers to your business is essential in driving sales, but customer retention is ...