5 Leading Performance Marketing Platforms for 2025
Measuring and optimizing performance marketing efforts isn’t optional if you want to remain competitive online. ...
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Top Fintech Marketing Trends to Watch in 2025
With each passing year, fintech seems to grow more competitive. An amalgam of the ...
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Ad Fatigue: How to Overcome It in Performance Marketing
What is Ad Fatigue for Performance Advertisers? Search and social media have been the foundation ...
Are Google Ads Worth It? When and Why They Don’t Work
Take a minute and ask yourself this question: When was the last time you intentionally ...
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Social Media Marketing Trends 2025: Win With Video and AI
Just when you think you’ve mastered social media marketing, trends shift and you have to ...
Influencer Marketing Trends to Know of in 2025
Over the past decade, influencer marketing has evolved from an unknown, experimental novelty to a ...
5 Benefits of Display Advertising, and How It Can Deliver for Your Brand
Display advertising isn’t just about putting pixels on a page, it’s about getting your message ...
Holiday Shopping
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Holiday Shopping Trends 2025: What Our Experts Predict for the Peak Season
The holiday season is always the biggest moment for brands to capture demand. This means ...
How to Create A Black Friday Landing Page That Converts with Realize
Love it or dread it, Black Friday has changed the game for marketers and shoppers ...
Unwrap a High ROI: Holiday Creative Strategies That Drive Results
The holiday season is a major investment for advertisers, and for many businesses, it can ...
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AI Marketing Trends 2025: What Digital Advertisers Need to Know
Artificial intelligence: Those two words seem to be on everyone’s lips these days. For digital ...
2025 Real Estate Marketing Trends: What Advertisers Need to Know to Stay Competitive
Real estate relies heavily on digital marketing, so it’s no surprise to see it changing ...
6 Financial Services Marketing Trends to Watch in 2025
The financial services sector has long been challenged to balance consumer privacy with the need ...
Optimization
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Beyond Last-Click — Measuring Engagement on the Open Web: Xevio eComm Insights (Part 3)
As the marketing funnel continues to get more complex, last click attribution is becoming a ...
Building Better Financial Services Ads Creative
Financial services companies, from home-loan providers to digital banks, have to stand out in a ...
How Travel and Tourism Marketers Are Sailing Toward New Performance Goals
Travel and tourism marketing includes a wide range of audiences, many types of travel and ...
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What Makes a Great Taboola Advertiser? Here’s Who to Refer (and Why You’ll Benefit)
Modern performance marketers tend to be creative and resourceful, always looking for new ways to ...
Three Reasons You Should Refer An Advertiser to Taboola
Referral programs are a type of word-of-mouth marketing tactic that help cut through the noise ...
Moving Automotive Marketing Forward: What’s Working in Auto Ads
The automotive industry has gone digital, with 95% of car shoppers these days relying on ...
Strategy
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Customer Journeys: What Are They? How Are They Managed?
To convert a potential customer into a lifelong one, it’s essential to understand every step ...
Personally Identifiable Information (PII): Leveraging Personalization with Care
In digital advertising, personally identifiable information, or PII, plays a complex role: It enables personalization ...
Last-Touch Attribution: What Is It, How Is It Best Used?
What finally made a customer convert? That’s the big question that attribution models and analytics ...