5 Leading Performance Marketing Platforms for 2025
Measuring and optimizing performance marketing efforts isn’t optional if you want to remain competitive online. ...
Marketing Hub
Topics
Latest
Read Post
Pay Per Lead (PPL): The Advertiser’s Guide
In digital advertising, it’s not always enough to get clicks or impressions — most ...
Featured Articles
Ad Fatigue: How to Overcome It in Performance Marketing
What is Ad Fatigue for Performance Advertisers? Search and social media have been the foundation ...
Are Google Ads Worth It? When and Why They Don’t Work
Take a minute and ask yourself this question: When was the last time you intentionally ...
Create your first
campaign with Realize
Channels
View All
Keywords: Importance, Types, Strategies
The internet is a seemingly endless trove of resources, but in the saturated world of ...
Meta Descriptions: What Are They? Why Are They Important?
Meta descriptions are the unsung heroes of search engine results pages (SERPs). You can create ...
Pay-Per-Click: Understanding The Role of PPC
Pay-per-click (PPC) advertising is one of the most effective ways to achieve your campaign goals, ...
Insights
View All
De Minimis Crackdown: A Wake-Up Call for D2C Marketers?
For years, the “de minimis exemption,” which allows low value goods to enter the U.S. ...
How Trump’s Tariffs May Affect Digital Advertisers
Trump’s new tariffs could hit digital advertisers hard in the short term, but will it ...
ChatGPT: Features, Benefits, and Marketing Applications
Discover how ChatGPT works, its many real-world applications for marketers, and what, exactly, the latest ...
Optimization
View All
Viewable Cost Per Mille: vCPM Explained
In online marketing, the acronym CPM stands for “cost per mille,” which translates to cost ...
Lead Scoring: What It Is, Why It’s Important
What if there were a way for your marketing team to identify its most qualified ...
Omnichannel Marketing: A Beginner’s Guide for Performance Advertisers
As the online advertising landscape becomes increasingly fragmented, omnichannel marketing is more important than ever. ...
Solutions
View All
Ad Inventory: How to Make the Most of It?
The term “advertising inventory” can be a little confusing, as it refers to a concept ...
Open Internet: Key Aspects and Importance for Advertisers
Most of the time when we’re talking about the “web,” we are referring to the ...
Referral Marketing vs. Affiliate Marketing: Which Is Best for Your Business
Referral marketing and affiliate marketing are both highly effective ways to help businesses drive sales ...
Strategy
View All
Targeting: What It Is, How It Works
If you were out fishing for striped bass, would it be best to use a ...
UTM Codes: Urchin Tracking Modules Explained
The term Urchin Tracking Module may not be part of everyone’s daily vocabulary — certainly, ...
Buyer Persona: Importance and Types
When your marketing team is asked about who uses your products, given directives on a ...