5 Leading Performance Marketing Platforms for 2025
Measuring and optimizing performance marketing efforts isn’t optional if you want to remain competitive online. ...
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Affiliate Marketing Trends to Know in 2025
The affiliate marketing landscape is more competitive than ever in 2025, thanks to organic ...
Featured Articles
Ad Fatigue: How to Overcome It in Performance Marketing
What is Ad Fatigue for Performance Advertisers? Search and social media have been the foundation ...
Are Google Ads Worth It? When and Why They Don’t Work
Take a minute and ask yourself this question: When was the last time you intentionally ...
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Channels
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Google Ads: How Do They Work?
Whether you realize it or not, you most likely see Google Ads every single day, ...
Paid Search: Getting Found When It Matters
When you type a query into a search engine like Google, take a look at ...
Negative Keywords: Definition, Benefits, Match Types
As a copywriter for almost 20 years, keywords have played a major part in lots ...
Insights
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Five Fashion and Beauty Marketing Trends in 2025
The fashion and beauty world has always been fast-paced, but with tech and cultural changes ...
E-commerce Marketing Trends 2025
E-commerce marketing and its related technology are often at the forefront of innovation. Whether it’s ...
Automotive Marketing Trends 2025: Global Shifts Marketers Should Know Of
Before a shopper enters a car dealership, they likely already know a lot about the ...
Optimization
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Last-Touch Attribution: What Is It, How Is It Best Used?
What finally made a customer convert? That’s the big question that attribution models and analytics ...
Cookies: Types, Use, How They Affect Privacy
It probably happens to you every day: There you are, trying to read an article, ...
Ad Formats: How to Choose the Right One?
Choosing the correct ad formats — i.e., the way in which your ad is presented ...
Solutions
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User Acquisition (UA): How to Get Prospects to Convert
User acquisition, or UA, is getting new users to view a website, download an app, ...
Pixels: Tracking Your Audience Across the Web (and Email)
There are all sorts of ways we are tracked online, from cookies to web beacons ...
Software-as-a-Service (SaaS): How It Is Transforming Digital Marketing
When it comes to digital marketing and advertising, having the right tools for the job ...
Strategy
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Target Audience: The First Step in Defining Your ICP
You want to strategically and carefully spend your marketing budget, and doing so starts with ...
Third-Party Data: How It Works, Why It Matters
As an advertising copywriter, I know firsthand how understanding data helps create strong ad campaigns. ...
Customer Retention Rate: What It Is, How To Maximize It
Effectively attracting customers to your business is essential in driving sales, but customer retention is ...