Best Performance Marketing Software for 2025
Measuring and optimizing performance marketing efforts isn’t optional if you want to remain competitive online. ...
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Retargeting: How To Hook Your Audience
Retargeting is the delivery of ads, emails, or other media to remind a user ...
Featured Articles
Ad Fatigue: How to Overcome It in Performance Marketing
What is Ad Fatigue for Performance Advertisers? Search and social media have been the foundation ...
Are Google Ads Worth It? When and Why They Don’t Work
Take a minute and ask yourself this question: When was the last time you intentionally ...
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Push Notifications: The Small But Mighty Messages That Matter
With the growing amount of apps, websites, and online services we use daily, staying informed ...
YMYL (Your Money Your Life): What It Is, Why It Matters
Not all content is created equal — at least in the eyes of Google. When ...
Mobile Attribution: Tracking Your Audience As They Interact with Apps
You know what they say about not seeing the forest for the trees? Well, imagine ...
News
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De Minimis Crackdown: A Wake-Up Call for D2C Marketers?
For years, the “de minimis exemption,” which allows low value goods to enter the U.S. ...
How Trump’s Tariffs May Affect Digital Advertisers
Trump’s new tariffs could hit digital advertisers hard in the short term, but will it ...
ChatGPT: Features, Benefits, and Marketing Applications
Discover how ChatGPT works, its many real-world applications for marketers, and what, exactly, the latest ...
Optimization
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Touchpoints: Optimizing Each Lead Interaction
Every touchpoint with your potential customers matters, as each makes up part of their journey. ...
Lead Nurturing: How It Works, Benefits, Measurements
Lead nurturing builds relationships with potential customers by sharing relevant content and guiding them through ...
Cookieless: What It Means, How It Works
Discover what cookieless means, how it affects your marketing and advertising efforts, and what actionable ...
Resources
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E-commerce’s Seasonal Gold: Insights from Connexity’s Q2 2024 Playbook
In Q2 2023, consumers opened up their wallets for online purchases, resulting in significant year-over-year ...
A Snapshot of Super Bowl LVIII, Told by Taboola’s Readership Data
Super Bowl LVIII is days away — which team will leave Las Vegas as champions? ...
Your Game Day Campaign Playbook: Insights and Best Practices from the Big Game
Super Sunday is one of the biggest advertising opportunities of the year — and not ...
Solutions
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Ad Creative: What It Is, What Makes It Effective
In an increasingly saturated digital landscape, audience attention is harder to capture than ever. While ...
10 Creative Advertising Ideas for Home Services
The business of home services is a fast-paced and competitive one. Within each area of ...
8 Travel Ads That Show How To Grab the Attention of Future Tourists
Travel and tourism advertising in 2025 uses a range of formats and channels to engage ...
Strategy
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Conversion Funnel: Importance, Stages, Benefits
Learn how conversion funnels guide customers from awareness to loyalty, and how the latest AI-powered ...
Cross-Device Attribution: How It Works, Benefits, Challenges
Imagine you and your marketing team created a social media advertising campaign that you thought ...
Geotargeting: Where To Focus Ad Placement
A bakery in Denver does not need to advertise its pies in Dallas. Nor does ...