Broad Targeting: Scaling on the Open Web With AI
Performance advertisers spent years refining hyper-granular audience segments by layering interest categories, demographic filters, and ...
Stacey Upfalow
By This Author
Data Transparency on the Open Web: How AI is Reshaping Performance Advertising
Performance advertisers moving beyond search and social face a real tradeoff when expanding to the ...
How to Measure ROI on CTV Campaigns in Performance Marketing
Performance advertisers have spent years avoiding TV for a simple reason: it didn’t close the ...
Data-Backed Consumer Insights for Cyber Week 2025
For retailers, each year typically ends with one final blowout, with the period between Thanksgiving ...
Amazon Prime Day & Big Deal Days 2024: Key Insights for Holiday Campaigns
Find out how Skimlinks, a Taboola company, can help with your affiliate marketing strategy. Learn ...
10 Lead Generation Strategies for eCommerce (2025 Update)
At its core, lead generation is the process of using digital marketing strategies and tactics ...
Holiday Advertising Best Practices: Essential Tips for Effective Ecommerce Campaigns
Advertisers, it’s time to gear up and get ready for the winter holidays – your ...
Taboola Supports Mental Health Awareness Month in May with Employee Benefits
Back in 1949, the US officially established May as Mental Health Awareness Month to increase ...
Create an Inclusive Workplace: 4 Steps for Supporting Women
Women have fought for workplace equality for centuries, and undeniable progress has been made. Data ...
Holiday Marketing Insights: Let It Snow Revenue in 2022
Sleighbells might not be ringing yet, but Christmas is already occupying consumers’ and advertisers’ brains. ...
Learning from Sales Failures: An Interview with Jaclyn Hadida, Sales Director ANZ
The gender gap is far from closed, which makes supporting and championing women all the ...
International Cat and Dog Days Re-tail Marketing Strategies to Drive Purr-chases
It wouldn’t be an understatement to say that American consumers are obsessed with their pets ...
Supporting LGBTQ+ Taboolars with Gender Reassignment Benefits During Pride & Beyond
Even with the last 50 years of progress, the LGBTQ+ community still faces an uphill ...
Salute-worthy Memorial Day Marketing Insights and Strategies
Memorial Day means different things to different people. Some observe the holiday with a serious ...
January 2022 Publisher Trends: Use These Insights to Captivate and Engage US Readers
What articles are capturing readers’ attention one month into 2022? Of course, you guessed right: pandemic-related ...
How to Prepare Your E-Commerce Strategies this Holiday Season
Twinkle lights, festive decorations, gifts galore…the holidays are upon us, and consumers are ready to ...
How 9 Advertisers Are Using SmartBid to Optimize Campaigns Successfully
Let’s be honest – one of the most cumbersome tasks a digital marketer faces is ...
LGBT History Month: Must-See Movies, Books & Podcasts from Taboola Pride
In 1994, Missouri high school teacher Rodney Wilson gathered his fellow teachers and local leaders ...
Halloween Trends to Follow for Scary Good Campaigns
Halloween looks like it will overflow with treats for retailers ready to take advantage of ...
Google’s Core Web Vitals Update: The Biggest Changes for Publishers
Last year, Google announced it was implementing a new set of metrics called Core Web ...
User Engagement: Definition, Tactics, How To Measure
What Is User Engagement? User engagement is the umbrella term for any interaction users have ...
5 Best (High Paying) Dating Affiliate Programs
Everyone wants to find love, and online dating is one of the top ways people ...
The 15 Best Free WordPress Themes for Publishers
With thousands of options to choose from, finding the perfect WordPress template can feel like ...
Marketing Campaign Management: Tools and Tips for Effective Campaigns
Effective marketing campaigns don’t materialize out of thin air. They rely on a unique combination ...