Stacey Upfalow

The manual Facebook ads playbook — building custom audiences, layering interests, splitting budgets across ad ...

Performance advertisers spent years refining hyper-granular audience segments by layering interest categories, demographic filters, and ...

Performance advertisers moving beyond search and social face a real tradeoff when expanding to the ...

Performance advertisers have spent years avoiding TV for a simple reason: it didn’t close the ...

For retailers, each year typically ends with one final blowout, with the period between Thanksgiving ...

Find out how Skimlinks, a Taboola company, can help with your affiliate marketing strategy. Learn ...

At its core, lead generation is the process of using digital marketing strategies and tactics ...

Advertisers, it’s time to gear up and get ready for the winter holidays – your ...

Back in 1949, the US officially established May as Mental Health Awareness Month to increase ...

Women have fought for workplace equality for centuries, and undeniable progress has been made. Data ...

Sleighbells might not be ringing yet, but Christmas is already occupying consumers’ and advertisers’ brains. ...

The gender gap is far from closed, which makes supporting and championing women all the ...

It wouldn’t be an understatement to say that American consumers are obsessed with their pets ...

Even with the last 50 years of progress, the LGBTQ+ community still faces an uphill ...

Memorial Day means different things to different people. Some observe the holiday with a serious ...

What articles are capturing readers’ attention one month into 2022? Of course, you guessed right: pandemic-related ...

Twinkle lights, festive decorations, gifts galore…the holidays are upon us, and consumers are ready to ...

Let’s be honest – one of the most cumbersome tasks a digital marketer faces is ...

In 1994, Missouri high school teacher Rodney Wilson gathered his fellow teachers and local leaders ...

Halloween looks like it will overflow with treats for retailers ready to take advantage of ...

Last year, Google announced it was implementing a new set of metrics called Core Web ...

What Is User Engagement? User engagement is the umbrella term for any interaction users have ...

Everyone wants to find love, and online dating is one of the top ways people ...

With thousands of options to choose from, finding the perfect WordPress template can feel like ...

Effective marketing campaigns don’t materialize out of thin air. They rely on a unique combination ...