Audience Targeting in CTV: Solving Fragmentation Challenges for Performance Marketers
Connected TV, or CTV, is a big opportunity for performance marketers to find and engage ...
AI Marketing
42 Articles
Codeless Conversion Tracking: Accelerating AI-Driven Performance on the Open Web
Performance advertisers scaling their campaigns beyond search and social have to make the most of ...
How to Scale High Ticket D2C Products with Predictive Audiences
For direct-to-consumer (D2C) brands selling high-consideration hardware priced at $250 and above, the path to ...
Can AI Predict Ad Creative Performance?
Every performance marketer has felt the sting of the budget burn — when you spend ...
Best AI Performance Platforms for Ad Creative Management
In performance marketing, your creative isn’t a pretty addition tacked on at the end; it’s ...
Retargeting vs. Lookalike Targeting
Historically, performance marketing has never required as much strategy and execution as it needs today. ...
Mail Domain Targeting vs. CRM Lookalike Audiences
Both mail domain targeting and CRM lookalike audiences can be useful for performance marketers looking ...
Manual vs. Automated Campaign Optimization: Which is Best?
More than ever, performance advertisers are turning to the open web, as rising costs and ...
Best Targeting Methods for Performance Campaigns in 2026
Performance advertising in 2026 is a balancing act. You simultaneously need more scale and more ...
Broad vs. Lookalike Targeting: When You Should Use Each
As AI capabilities and quality of first-party data become more refined, targeting tactics are increasingly ...
Predictive vs. Lookalike Targeting: Which Is Best?
For years, performance marketers have often relied on the same tried-and-tested playbook: upload a customer ...
Topic targeting vs. keyword targeting
As performance advertising grows and matures, many marketers are discovering the limits of relying on ...