The AI ROI Crisis: Why Zero-Click Search Is Pushing Advertisers to the Open Web
Paid advertising was previously a clean exchange, where you paid for intent and gained a ...
Budgeting & ROI
30 Articles
The ROI Case for Agentic AI: What the Performance Numbers Actually Say
As AI usage and tools become more sophisticated, business leaders are asking tougher questions about ...
Effective A/B Testing Techniques to Optimize ROI in Insurance Campaigns
If you want to understand why many insurance campaigns stall, look at the landing page. ...
Target CPA: Do’s & Don’ts for Your Performance Campaigns
Target cost per acquisition (tCPA) can be one of the most powerful levers in performance ...
Target CPA (tCPA): A Practical Guide for Performance Marketers
Are you paying for clicks and hoping they turn into something more? That question sits ...
How to Safely Scale Performance Budgets With Automation
Managing performance budgets at scale is a constant balancing act. Growth requires higher spend, but ...
How to Choose the Right Strategy for Campaign Budget Adjustments
Budget adjustments are a constant part of a performance marketer’s daily work. Getting these adjustments ...
12 Best Performance Marketing Attribution Softwares to Use With Realize
More and more, performance advertisers are using Realize to improve their campaign efficiency, tracking accuracy, ...
Incrementality: How Do We Measure It?
We’ve all heard of the so-called “butterfly effect,” a theoretical concept wherein a small change ...
Beyond ROAS: The Case for Lifetime Value (LTV) by Xevio
Numbers that tell a story have always been the focal point for performance marketers. Return ...
How to Create A Black Friday Landing Page That Converts with Realize
Love it or dread it, Black Friday has changed the game for marketers and shoppers ...
Unwrap a High ROI: Holiday Creative Strategies That Drive Results
The holiday season is a major investment for advertisers, and for many businesses, it can ...