Walled Gardens: Pros, Cons, Alternatives
The marketing ecosystem contains many avenues to reach potential consumers. Each platform has its own ...
Channels
118 Articles
Social Media Advertising: How It Works
I’m old enough to remember an internet without social media. Back then, there were message ...
Youtube Ads: All You Need to Know
YouTube is one of the most powerful digital advertising platforms available today. With billions of ...
Google Ads: How Do They Work?
Whether you realize it or not, you most likely see Google Ads every single day, ...
Paid Search: Getting Found When It Matters
When you type a query into a search engine like Google, take a look at ...
Negative Keywords: Definition, Benefits, Match Types
As a copywriter for almost 20 years, keywords have played a major part in lots ...
Ad Formats: How to Choose the Right One?
Choosing the correct ad formats — i.e., the way in which your ad is presented ...
Paid Media: Exploring the Core of Online Ads
Finding your way in the world of digital marketing is basically like learning a new ...
Pay Per Lead (PPL): The Advertiser’s Guide
In digital advertising, it’s not always enough to get clicks or impressions — most businesses ...
Keywords: Importance, Types, Strategies
The internet is a seemingly endless trove of resources, but in the saturated world of ...
Meta Descriptions: What Are They? Why Are They Important?
Meta descriptions are the unsung heroes of search engine results pages (SERPs). You can create ...
Pay-Per-Click: Understanding The Role of PPC
Pay-per-click (PPC) advertising is one of the most effective ways to achieve your campaign goals, ...