
Last-Touch Attribution: What Is It, How Is It Best Used?
What finally made a customer convert? That’s the big question that attribution models and analytics ...
Conversion Rate Optimization
49 ArticlesWhat finally made a customer convert? That’s the big question that attribution models and analytics ...
It probably happens to you every day: There you are, trying to read an article, ...
Choosing the correct ad formats — i.e., the way in which your ad is presented ...
There are all sorts of ways we are tracked online, from cookies to web beacons ...
Leads are the foundation of your business growth. If you want to expand your customer ...
In today’s highly competitive market, success isn’t only about driving more traffic to your website. ...
No matter how vital performance metrics like click-through rate are, companies cannot survive on traffic ...
Full-funnel marketing refers to the practice of targeting customers at every stage of their buying ...
Retargeting is the delivery of ads, emails, or other media to remind a user of ...
Every touchpoint with your potential customers matters, as each makes up part of their journey. ...
With the growing amount of apps, websites, and online services we use daily, staying informed ...
Once you’ve filled the top of your marketing funnel with prospects and encouraged them toward ...