Last-Touch Attribution: What Is It, How Is It Best Used?
What finally made a customer convert? That’s the big question that attribution models and analytics ...
Conversion Rate Optimization
67 Articles
Cookies: Types, Use, How They Affect Privacy
It probably happens to you every day: There you are, trying to read an article, ...
Ad Formats: How to Choose the Right One?
Choosing the correct ad formats — i.e., the way in which your ad is presented ...
Pixels: Tracking Your Audience Across the Web (and Email)
There are all sorts of ways we are tracked online, from cookies to web beacons ...
Leads: A Comprehensive Guide for Digital Advertisers
Leads are the foundation of your business growth. If you want to expand your customer ...
Conversion Rates: Tangible Growth Beyond Traffic
In today’s highly competitive market, success isn’t only about driving more traffic to your website. ...
Conversions: Types, Measurement, Optimization
No matter how vital performance metrics like click-through rate are, companies cannot survive on traffic ...
Full-Funnel Marketing: From Fantasy to Real World Results
Full-funnel marketing refers to the practice of targeting customers at every stage of their buying ...
Retargeting: How To Hook Your Audience
Retargeting is the delivery of ads, emails, or other media to remind a user of ...
Touchpoints: Optimizing Each Lead Interaction
Every touchpoint with your potential customers matters, as each makes up part of their journey. ...
Conversion Tracking: What Is It? Why Do You Need It?
Once you’ve filled the top of your marketing funnel with prospects and encouraged them toward ...
Behavioral Targeting: What It Is, How It Boosts Conversions
In today’s competitive marketing environment, it’s crucial to ensure your messaging reaches your target audience. ...