Broad Targeting: Scaling on the Open Web With AI
Performance advertisers spent years refining hyper-granular audience segments by layering interest categories, demographic filters, and ...
Strategy
117 Articles
10 Best Practices for Effective Mail Domain Targeting
Mail domain targeting can be an effective, consistent part of modern performance marketing or advertising ...
The ROI Case for Agentic AI: What the Performance Numbers Actually Say
As AI usage and tools become more sophisticated, business leaders are asking tougher questions about ...
Audience Targeting in CTV: Solving Fragmentation Challenges for Performance Marketers
Connected TV, or CTV, is a big opportunity for performance marketers to find and engage ...
Effective A/B Testing Techniques to Optimize ROI in Insurance Campaigns
If you want to understand why many insurance campaigns stall, look at the landing page. ...
Five Optimization Levers You Should Be Pulling for Scaling on Performance
Nowadays, running performance campaigns requires more than pinpoint targeting and persuasive creative: You also need ...
Building High-Intent Ad Creatives for Home Services
The digital world we all live in is a busy one: consumers bounce quickly among ...
How to Scale High Ticket D2C Products with Predictive Audiences
For direct-to-consumer (D2C) brands selling high-consideration hardware priced at $250 and above, the path to ...
Target CPA: Do’s & Don’ts for Your Performance Campaigns
Target cost per acquisition (tCPA) can be one of the most powerful levers in performance ...
Retargeting vs. Lookalike Targeting
Historically, performance marketing has never required as much strategy and execution as it needs today. ...
Mail Domain Targeting vs. CRM Lookalike Audiences
Both mail domain targeting and CRM lookalike audiences can be useful for performance marketers looking ...
Best Targeting Methods for Performance Campaigns in 2026
Performance advertising in 2026 is a balancing act. You simultaneously need more scale and more ...