Last-Touch Attribution: What Is It, How Is It Best Used?
What finally made a customer convert? That’s the big question that attribution models and analytics ...
Customer Journey
36 Articles
Cookies: Types, Use, How They Affect Privacy
It probably happens to you every day: There you are, trying to read an article, ...
Third-Party Data: How It Works, Why It Matters
As an advertising copywriter, I know firsthand how understanding data helps create strong ad campaigns. ...
Pixels: Tracking Your Audience Across the Web (and Email)
There are all sorts of ways we are tracked online, from cookies to web beacons ...
Customer Retention Rate: What It Is, How To Maximize It
Effectively attracting customers to your business is essential in driving sales, but customer retention is ...
Leads: A Comprehensive Guide for Digital Advertisers
Leads are the foundation of your business growth. If you want to expand your customer ...
UTM Codes: Urchin Tracking Modules Explained
The term Urchin Tracking Module may not be part of everyone’s daily vocabulary — certainly, ...
Lead Scoring: What It Is, Why It’s Important
What if there were a way for your marketing team to identify its most qualified ...
Omnichannel Marketing: A Beginner’s Guide for Performance Advertisers
As the online advertising landscape becomes increasingly fragmented, omnichannel marketing is more important than ever. ...
Contact Forms: Definition, Types, How to Create and Automate
Contact forms may seem like small elements of a website, but they’re a highly valuable ...
Full-Funnel Marketing: From Fantasy to Real World Results
Full-funnel marketing refers to the practice of targeting customers at every stage of their buying ...
Touchpoints: Optimizing Each Lead Interaction
Every touchpoint with your potential customers matters, as each makes up part of their journey. ...