
Paid vs. Earned Media: Balancing a Comprehensive Media Strategy
Modern marketing in a busy digital landscape requires a comprehensive media strategy. As you’re planning ...
Christine Cignoli is a writer and editor with more than 20 years of experience as a technology reporter and content marketer. She earned an MA in Publishing and Writing from Emerson College and a BA in English from UVM, and has written and created content strategies for Confluent, Google Cloud, and more. She's based in Boston.
By This Author
Modern marketing in a busy digital landscape requires a comprehensive media strategy. As you’re planning ...
8 Minutes read
Marketing metrics can vary by industry or company size, but there are some foundational metrics ...
9 Minutes read
Top-of-funnel marketing builds brand awareness, generates leads, and engages potential customers.
10 Minutes read
In the digital era, creating stellar content is only half the battle — the other ...
9 Minutes read
Content marketing has become more complex as channels and formats have proliferated, particularly for B2B ...
10 Minutes read
The most popular channels are social media advertising, SEO, or pay-per-click advertising, digital display ads, ...
8 Minutes read