First-Party vs. Third-Party Cookies: What To Know
Privacy is a top concern in 2025, as consumers become ever more aware of how ...
Strategy
118 Articles
Intent-Based Targeting: How To Effectively Target Users Who Take Action
When someone visits your website, what’s the likelihood that visit will turn into a sale? ...
AI Audience Targeting: Everything You Need to Know
Back in the days before Web 2.0, marketers and advertisers had to rely on surveys, ...
How To Build an Audience From Scratch: Tips for Success
Social media seems to get more unpredictable with each passing year. In 2025, marketers are ...
4 Ways Realize Will Reduce Ad Waste and Maximize ROAS
Advertisers today are under more pressure than ever to deliver returns while navigating tighter budgets ...
Media Mix Modeling (MMM): What It Is, How It Works
Media mix modeling is the tried-and-true practice of analyzing sales and marketing data to make ...
Looking Beyond Old-School Ads: Modern Strategies to Reach Today’s Audience
It wasn’t long ago that advertising referred simply to TV ads, billboards, or buying space ...
14 Essential Back-to-School Marketing Strategies to Sell Your Products
Back-to-school shopping is the second most important retail period, just behind the winter holidays. With ...
Your 101 Guide to Begin Making Money with Affiliate Marketing
Affiliate marketing can be a lucrative gig. Industry experts suggest that the affiliate marketing landscape ...
Valentine’s Day Marketing Strategies: Tips You’ll Love
On February 14th each year, love is in the air — and cash is on ...
Content Marketing ROI: Measuring the Value of Your Content Efforts
Monitoring your content marketing ROI allows you to pinpoint what aspects of a marketing campaign ...
Marketing ROI: Importance, Formula, Challenges
“You’ve got to spend money to make money” is an adage so old and ubiquitous ...