Management
Meet Our Team
Adam Singolda
Adam Singolda is the founder and CEO at Taboola, the largest discovery platform, serving over 450 billion recommendations of articles, blogs, videos, products and apps to over 1.4 billion unique users every month.
Taboola serves personalized content recommendations, partnering with the world’s top publishers, brands, and marketers to drive audience development, engagement, and monetization. Taboola also empowers editorial, product, and sales teams with solutions built around real-time page optimization, robust native advertising offerings, and more.
Adam has spoken on stage at TEDx, Collision, Kaltura Connect, Business Insider’s IGNITION, ClickZ LIVE, Advertising Week, 360i Marketing Summit, Web Summit, Landmark Ventures Media Technology Summit, Streaming Media, NAB, NewTeeVee, ELEVATE, Meetup, and MIT (Sloan). He has also appeared in broadcast TV interviews on Bloomberg West, CNBC, and Fox Business.
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Eldad Maniv
Eldad leads Taboola’s worldwide operations driving the product development, sales and business development. He has two decades of track record in building technology companies in the US and in Israel. Prior to joining Taboola, Eldad held senior executive positions at BMC Software, Zend Technologies and Identify Software. At Identify Software Eldad played a key role in growing the company’s revenue from initial sales to a run-rate of over $60M.
Earlier in his career Eldad founded NextNine, a leading provider of remote support automation solutions. Eldad is a graduate of the prestigious Talpiot program at the Hebrew University in Jerusalem and spent five years in Israeli intelligence.
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David Aber
David joined Taboola as Chief Financial Officer in March 2014. David brings 18 years of financial experience in the technology and communication industries working at high-growth, pre-IPO, and publicly traded companies. From 2011 to 2014, David served as CFO of Powermat Technologies, a leading company in the wireless power industry. Prior to Powermat Technologies, David held CFO positions at early stage and publicly traded companies, including RRsat Global Communications Ltd. and DSP Communications Inc., the latter of which was ultimately acquired by Intel for $1.6 billion.
David is a licensed certified public accountant and holds a Bachelor of Arts in economics and accounting from Tel Aviv University in Israel.
Lior Golan
Lior leads Taboola’s product and technical strategy in Israel. Prior to joining Taboola, Lior was co-founder, CTO and VP R&D of Cyota, a leader in consumer Internet security. He was instrumental in Cyota’s pioneering use of machine learning tools within the authentication market. After Cyota was acquired by RSA in 2005, Lior spent two years at RSA as CTO & VP strategy and was responsible for leading the product and business direction of its consumer business. Lior graduated from prestigious Talpiot program at the Hebrew University in Jerusalem and spent eight years in Israeli intelligence, where he was presented with the Israel Defense Award.
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Ran Buck
Ran Buck currently serves as SVP of Global Revenue.
He joined Taboola in 2013 as Vice President for APAC, leading the company’s rapid expansion there and building relationships with key publishers and advertisers in the region.
Mr. Buck brings to Taboola extensive leadership experience at global businesses in the food industry, technology and media.
Prior to joining Taboola, he was CEO of Marcella, an international dairy and milk trader, and at Israeli grocery group Tiv Ta’am. He also served as business development executive at IBM, negotiating agreements with key publishers and content providers around the world. Mr. Buck holds a BS from the Israeli Air Force Academy.
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Stephen Walker
Stephen heads Taboola’s global Sales Operations.
He came to the company as part of the acquisition of Perfect Market, Inc. and has extensive experience in operations, technology product development, business development and finance.
He has held positions in Idealab’s New Ventures Group and also led several of Idealab's portfolio companies, including Perfect Market.
Prior to Idealab, Stephen worked in the corporate strategic planning department at Disney and trained in business development, finance and information systems at General Electric, where he completed the company’s Financial Management and Information Systems Management programs.
Stephen has a BS in Computer Science and Finance from Boston College and an MBA from the Harvard Business School.
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Paul Jelinek
Paul oversees new business development for Taboola with a focus on developing strategic partnerships that can help scale the company’s distribution and overall revenue. He has over fifteen years of experience building and operating digital businesses for large media companies including Discovery, Viacom and A&E Television as well as for start-ups. Prior to Taboola, Paul was SVP of global business operations for Ensequence, a leading interactive TV company, and before that he led the digital media division at A&E Television Networks. He has an MBA from NYU’s Stern School and a BA in History from Vassar College.
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Yoav Naveh
Yoav Naveh is currently SVP, People Operations at Taboola. He previously served as Vice President of Video at Taboola, following its acquisition of outstream video SSP ConvertMedia, which he co-founded and served as CEO. After successfully integrating video into Taboola’s offering, he is now responsible for supporting Taboola’s growth through recruitment, analytics and organizational development.
Prior to founding ConvertMedia, Yoav spent twelve years building predictive systems for online advertising and internet security startups. He served as Captain in the elite technological unit of the Israeli Intelligence Corps for six years and received multiple awards including "Creative and Innovative Thinking" and "The Annual Award of Excellence."
Upon completing his military service, Yoav went on to receive a degree in mathematics and computer science at Tel Aviv University.
Michael Lombardi
Ran Gishri
Ran heads Taboola's global product marketing, online marketing and field marketing.
Prior to joining Taboola, Ran held executive marketing and product management positions at Zend, BMC Software, Identify Software, MusicGenome and others. Most recently, Ran served as VP Marketing at Leadspace, a pioneer in social lead targeting.
Ran holds an MBA from University of Manchester and BA in Computer Science and Economics from Bar-Ilan University.
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Aviv Sinai
Lihi Lutan
Lihi currently serves as Taboola's VP Corporate Operations & Controls, overlooking cross company needs to formalize operations and putting in place required controls. She joined Taboola in 2012 as VP, Professional Services, building and scaling the various company’s delivery and technical support units globally.
Lihi brings to Taboola a strong operational and execution background at global businesses. Prior to Taboola, Lihi managed global projects at Thomson Reuters and at Fundtech, following 4 years at Cyota (later acquired by RSA security) as a team leader and a project manager.
She holds a BA in Computer Science and an LLB in Law from Tel Aviv University.
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Ariel Pisetzky
Ezra Katzen
A veteran lawyer with over 30 years of experience, Ezra joined Taboola in May 2015. Prior to Taboola, Ezra served as General Counsel to several technology companies, including Shopping.com (from its founding through its successful NASDAQ IPO and its subsequent sale to Ebay) and also Powermat Technologies. Previously, he was a partner in major commercial law firms in Tel Aviv and New York State.
Ezra earned his law degree at the University of Chicago. He is a member of the New York Bar and the Israel Bar Association.
Shelly Paioff
Shelly joined Taboola as its first lawyer in 2014 after having served as its outside counsel for 1.5 years prior. She heads up Taboola's legal department for North and South America, as well as Taboola's global data and privacy work. In this capacity, she manages Taboola’s external and internal legal matters, including contract negotiations, regulatory compliance, privacy, internal governance, employment issues, operations, and litigation matters.
Prior to joining Taboola in 2014, Shelly was an attorney in the advertising, marketing and public relations department of Frankfurt Kurnit Klein and Selz PC, where she represented some of the world’s best-known brands, advertising agencies, and marketing and communication firms. Before practicing at Frankfurt Kurnit, Shelly was an associate in Loeb & Loeb’s Litigation department where she represented clients in film, music, television, theater, publishing and advertising. Her experience at Loeb & Loeb involved complex litigation over trademarks, copyrights, rights of privacy and publicity, and unfair competition.
Shelly is a graduate of Benjamin Cardozo School of Law, magna cum laude, and Boston University, magna cum laude.
Elad Simon
Elad joined Taboola in 2016 as VP of Media SMB and Media Operations. Elad brings to Taboola a mix of Marketing and General Management experience from his previous roles in global blue chip companies. Before Taboola, Elad worked at Google where he led Google's EMEA SMB Marketing efforts and later on Google's SMB digital skills initiatives across Europe. Prior to that, Elad worked at Barclays bank in London where he held several strategy and operations roles within the bank's Wealth Management arm, Barclays Wealth.
Elad has an MBA from INSEAD and a B.Sc. with honors in Mathematics, Economics and Philosophy from Tel Aviv University.
Neomi Farkas
Neomi is an HR expert, focused on helping Taboola obtain and maintain the best talents and creating an atmosphere of dedication, innovation and motivation among employees. She is in charge of all aspects of human resources at Taboola including recruitment, placement, evaluation, and empowerment and advises management in decision making. Before Taboola Neomi was the HR manager in Ransys LTD, and has consulted several other companies. She holds an MSc in Management Science from Recanati business school in TLV University and written a thesis on founding HR departments in Hi-tech companies.