Management

Meet Our Team

Adam Singolda

Founder & CEO

Adam Singolda is the founder and CEO at Taboola, the largest discovery platform, serving over 450 billion recommendations of articles, blogs, videos, products and apps to over 1.4 billion unique users every month.

Taboola serves personalized content recommendations, partnering with the world’s top publishers, brands, and marketers to drive audience development, engagement, and monetization. Taboola also empowers editorial, product, and sales teams with solutions built around real-time page optimization, robust native advertising offerings, and more.

Adam has spoken on stage at TEDx, Collision, Kaltura Connect, Business Insider’s IGNITION, ClickZ LIVE, Advertising Week, 360i Marketing Summit, Web Summit, Landmark Ventures Media Technology Summit, Streaming Media, NAB, NewTeeVee, ELEVATE, Meetup, and MIT (Sloan). He has also appeared in broadcast TV interviews on Bloomberg West, CNBC, and Fox Business.

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Founder & CEO
Adam Singolda

Eldad Maniv

President & COO

Eldad leads Taboola’s worldwide operations driving the product development, sales and business development. He has two decades of track record in building technology companies in the US and in Israel. Prior to joining Taboola, Eldad held senior executive positions at BMC Software, Zend Technologies and Identify Software. At Identify Software Eldad played a key role in growing the company’s revenue from initial sales to a run-rate of over $60M.

Earlier in his career Eldad founded NextNine, a leading provider of remote support automation solutions. Eldad is a graduate of the prestigious Talpiot program at the Hebrew University in Jerusalem and spent five years in Israeli intelligence.

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President & COO
Eldad Maniv

David Aber

CFO

David joined Taboola as Chief Financial Officer in March 2014. David brings 18 years of financial experience in the technology and communication industries working at high-growth, pre-IPO, and publicly traded companies. From 2011 to 2014, David served as CFO of Powermat Technologies, a leading company in the wireless power industry. Prior to Powermat Technologies, David held CFO positions at early stage and publicly traded companies, including RRsat Global Communications Ltd. and DSP Communications Inc., the latter of which was ultimately acquired by Intel for $1.6 billion.

David is a licensed certified public accountant and holds a Bachelor of Arts in economics and accounting from Tel Aviv University in Israel.

CFO
David Aber

Lior Golan

CTO

Lior leads Taboola’s product and technical strategy in Israel. Prior to joining Taboola, Lior was co-founder, CTO and VP R&D of Cyota, a leader in consumer Internet security. He was instrumental in Cyota’s pioneering use of machine learning tools within the authentication market. After Cyota was acquired by RSA in 2005, Lior spent two years at RSA as CTO & VP strategy and was responsible for leading the product and business direction of its consumer business. Lior graduated from prestigious Talpiot program at the Hebrew University in Jerusalem and spent eight years in Israeli intelligence, where he was presented with the Israel Defense Award.

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CTO
Lior Golan

Ran Buck

SVP, Global Revenue

Ran Buck currently serves as SVP of Global Revenue. 

He joined Taboola in 2013 as Vice President for APAC, leading the company’s rapid expansion there and building relationships with key publishers and advertisers in the region.

Mr. Buck brings to Taboola extensive leadership experience at global businesses in the food industry, technology and media.  

Prior to joining Taboola, he was CEO of Marcella, an international dairy and milk trader, and at Israeli grocery group Tiv Ta’am. He also served as business development executive at IBM, negotiating agreements with key publishers and content providers around the world. Mr. Buck holds a BS from the Israeli Air Force Academy.

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SVP, Global Revenue
Ran Buck

Stephen Walker

SVP, Global Sales Operations

Stephen heads Taboola’s global Sales Operations.

He came to the company as part of the acquisition of Perfect Market, Inc. and has extensive experience in operations, technology product development, business development and finance.

He has held positions in Idealab’s New Ventures Group and also led several of Idealab's portfolio companies, including Perfect Market.

Prior to Idealab, Stephen worked in the corporate strategic planning department at Disney and trained in business development, finance and information systems at General Electric, where he completed the company’s Financial Management and Information Systems Management programs.

Stephen has a BS in Computer Science and Finance from Boston College and an MBA from the Harvard Business School.

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SVP, Global Sales Operations
Stephen Walker

Paul Jelinek

SVP, Business and Corporate Development

Paul oversees new business development for Taboola with a focus on developing strategic partnerships that can help scale the company’s distribution and overall revenue. He has over fifteen years of experience building and operating digital businesses for large media companies including Discovery, Viacom and A&E Television as well as for start-ups. Prior to Taboola, Paul was SVP of global business operations for Ensequence, a leading interactive TV company, and before that he led the digital media division at A&E Television Networks. He has an MBA from NYU’s Stern School and a BA in History from Vassar College.

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SVP, Business and Corporate Development
Paul Jelinek

Yoav Naveh

SVP, People Operations

Yoav Naveh is currently SVP, People Operations at Taboola. He previously served as Vice President of Video at Taboola, following its acquisition of outstream video SSP ConvertMedia, which he co-founded and served as CEO. After successfully integrating video into Taboola’s offering, he is now responsible for supporting Taboola’s growth through recruitment, analytics and organizational development.


Prior to founding ConvertMedia, Yoav spent twelve years building predictive systems for online advertising and internet security startups. He served as Captain in the elite technological unit of the Israeli Intelligence Corps for six years and received multiple awards including "Creative and Innovative Thinking" and "The Annual Award of Excellence."


Upon completing his military service, Yoav went on to receive a degree in mathematics and computer science at Tel Aviv University.

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SVP, People Operations
Yoav Naveh

Michael Lombardi

VP, Publisher Sales and Strategic Supply
Michael joined Taboola in 2011 and currently manages the company’s publisher business in the U.S. Prior to joining Taboola, Michael led sales at PubMatic, a global RTB platform, and held key roles at Mediaplex (acquired by Conversant, formerly ValueClick) and CoStar Group. Michael holds a B.S. with honors from the Robert H. Smith School of Business at the University of Maryland. Linkedin
VP, Publisher Sales and Strategic Supply
Michael Lombardi

Ran Gishri

VP, Marketing

Ran heads Taboola's global product marketing, online marketing and field marketing. 

Prior to joining Taboola, Ran held executive marketing and product management positions at Zend, BMC Software, Identify Software, MusicGenome and others. Most recently, Ran served as VP Marketing at Leadspace, a pioneer in social lead targeting. 

Ran holds an MBA from University of Manchester and BA in Computer Science and Economics from Bar-Ilan University.

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VP, Marketing
Ran Gishri

Aviv Sinai

VP, R&D
Aviv oversees Taboola’s R&D team in Tel Aviv, Israel. Prior to joining Taboola, he served in the IDF for 6 years in an elite technological unit. While there, Aviv managed a large group of developers. Aviv has vast knowledge and experience in the development and implementation of system critical programming solutions across a wide spectrum of IT services and infrastructures. Aviv is currently completing his MSc in computer science from the Interdisciplinary Center in Herzliya and earned a B.S. degree cum laude from Bar Ilan University. Linkedin
VP, R&D
Aviv Sinai

Lihi Lutan

VP, Corporate Operations & Controls

Lihi currently serves as Taboola's VP Corporate Operations & Controls, overlooking cross company needs to formalize operations and putting in place required controls. She joined Taboola in 2012 as VP, Professional Services, building and scaling the various company’s delivery and technical support units globally.

Lihi brings to Taboola a strong operational and execution background at global businesses. Prior to Taboola, Lihi managed global projects at Thomson Reuters and at Fundtech, following 4 years at Cyota (later acquired by RSA security) as a team leader and a project manager.

She holds a BA in Computer Science and an LLB in Law from Tel Aviv University.

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VP, Corporate Operations & Controls
Lihi Lutan

Ariel Pisetzky

VP, IT
Ariel joined Taboola as Vice President of Information Technology in February 2014. With over 20 years of experience in Information Security and IT systems, Ariel leads a team of IT professionals that work to implement state-of-the-art solutions, from Open Source to home grown to traditional enterprise software, across the company’s global infrastructure. Ariel has held multiple positions as CISO and CIO for web-facing companies from startups to publicly traded firms including programmatic ad solution provider myThings and casino, poker and gaming provider 888 Holdings. Ariel writes about security, cloud and IT on his blog. He holds a BSc in Computer Science from Mercy College. Linkedin
VP, IT
Ariel Pisetzky

Ezra Katzen

Corporate Counsel and Secretary

A veteran lawyer with over 30 years of experience, Ezra joined Taboola in May 2015. Prior to Taboola, Ezra served as General Counsel to several technology companies, including Shopping.com (from its founding through its successful NASDAQ IPO and its subsequent sale to Ebay) and also Powermat Technologies. Previously, he was a partner in major commercial law firms in Tel Aviv and New York State.

Ezra earned his law degree at the University of Chicago. He is a member of the New York Bar and the Israel Bar Association.

Corporate Counsel and Secretary
Ezra Katzen

Shelly Paioff

VP, Legal Affairs

Shelly joined Taboola as its first lawyer in 2014 after having served as its outside counsel for 1.5 years prior. She heads up Taboola's legal department and Taboola's global data and privacy work. In this capacity, she manages Taboola’s external and internal legal matters, including contract negotiations, regulatory compliance, privacy, internal governance, employment issues, operations, and litigation matters.

Prior to joining Taboola in 2014, Shelly was an attorney in the advertising, marketing and public relations department of Frankfurt Kurnit Klein and Selz PC, where she represented some of the world’s best-known brands, advertising agencies, and marketing and communication firms. Before practicing at Frankfurt Kurnit, Shelly was an associate in Loeb & Loeb’s Litigation department where she represented clients in film, music, television, theater, publishing and advertising. Her experience at Loeb & Loeb involved complex litigation over trademarks, copyrights, rights of privacy and publicity, and unfair competition.

Shelly is a graduate of Benjamin Cardozo School of Law, magna cum laude, and Boston University, magna cum laude.

VP, Legal Affairs
Shelly Paioff

Elad Simon

VP, Low Touch and Media Operations

Elad joined Taboola in 2016 as VP of Media SMB and Media Operations. Elad brings to Taboola a mix of Marketing and General Management experience from his previous roles in global blue chip companies. Before Taboola, Elad worked at Google where he led Google's EMEA SMB Marketing efforts and later on Google's SMB digital skills initiatives across Europe. Prior to that, Elad worked at Barclays bank in London where he held several strategy and operations roles within the bank's Wealth Management arm, Barclays Wealth.

Elad has an MBA from INSEAD and a B.Sc. with honors in Mathematics, Economics and Philosophy from Tel Aviv University.

VP, Low Touch and Media Operations
Elad Simon

Neomi Farkas

VP, HR

Neomi is an HR expert, focused on helping Taboola obtain and maintain the best talents and creating an atmosphere of dedication, innovation and motivation among employees. She is in charge of all aspects of human resources at Taboola including recruitment, placement, evaluation, and empowerment and advises management in decision making. Before Taboola Neomi was the HR manager in Ransys LTD, and has consulted several other companies. She holds an MSc in Management Science from Recanati business school in TLV University and written a thesis on founding HR departments in Hi-tech companies.

VP, HR
Neomi Farkas

Ehud Furman

VP, Data

Ehud is Vice President, Data at Taboola, leading the company's data-related initiatives, including the Taboola Data Marketplace successfully launched in 2017.

Prior to joining Taboola, Ehud held senior positions at global blue chip companies and startups such as E&Y, eBay, Shopping.com, Veribo and Personally.

Ehud Served as the VP and Managing Director of Shopping.com Europe overseeing the UK, France and Germany from inception through a NASDAQ IPO and M&A (Shopping.com was acquired by eBay in August 2005 for $635M).

Ehud also served as regional VP at eBay Europe, as CEO of Veribo, a strategic online reputation management solutions provider and as General Manager, Europe for Personali, a Sales personalization, pricing optimization and incentives management platform for large-scale online sellers.

VP, Data
Ehud Furman

Tom Inbal

VP, Strategy

Tom heads up Strategy for Taboola and focuses on leading strategic product and business initiatives aimed at driving rapid growth in the mid and long term.

Prior to joining Taboola, Tom led Deloitte Consulting's Technology and Healthcare & Life Sciences practice in Israel. Tom holds degrees in Law and in Business Administration with a major in Information Technology from The Interdisciplinary Center, Herzliya.

VP, Strategy
Tom Inbal

Yaron Kaneti

VP, Finance

Yaron brings to Taboola over 13 years of experience in shaping and leading financial operations for technology companies.

Yaron joined Taboola in April 2014 as the company's Director of Finance, and in March 2018 he became the company's VP of Finance. From 2010 to 2013, Yaron served as VP Finance at RRsat Global Communications Ltd., a publicly traded company (NASDAQ:RRST) that provides global digital media services to the broadcast industry. This followed his position as the company’s Corporate Controller, which he held 3.5 years. Prior to that, Yaron served as a Controller at Tadiran Telecom, a provider of IP business telephony and telecommunications solutions.

Yaron is a certified public accountant and holds a Bachelor of Arts in economics and accounting and a Master of Business Administration from Ben-Gurion University in Israel.

VP, Finance
Yaron Kaneti

Paul Harraghy

VP Sales, North America

Paul Harraghy joined Taboola in 2016 as VP and general manager, EMEA and is currently VP Sales, North America, managing the company’s sales efforts in North America and LatAm. He has more than two decades of experience in leading regional and global sales teams.

Prior to joining Taboola, Paul held senior sales positions at Corbis, Medialink Worldwide, Inc, and EMAP, among others. Most recently, he served as VP, Sales, EMEA at ScribbleLive, a leading newsroom and content marketing solution.

VP Sales, North America
Paul Harraghy