Agentic AI vs. Traditional Automation: The New Era of Performance Campaigns
We hear a lot about AI automation these days, but automation has been used in ...
AI Marketing
68 Articles
How Performance Budgets Are About to Shift to the Open Web
If you look at the current data, you’ll see that it both describes where budgets ...
Working Smarter, Not Harder: How Ad Managers Can Reclaim Strategic Focus
As seasoned performance marketers know, the day-to-day is a relentless cycle of pressure, fluctuating metrics, ...
Agentic AI in Marketing: 3rd Generation of Marketing Automation
Modern digital marketers are trapped. Despite a decade of digital transformation — and the acquisition ...
Best Meta Advantage+ Alternatives for Performance Advertisers
Things are changing fast in the performance marketing universe, with a long-time leader — Meta ...
A 7-Step Campaign Set Up Guide for Performance Advertisers
The walled gardens of search and social advertising channels have served an important purpose for ...
The ROI Case for Agentic AI: What the Performance Numbers Actually Say
As AI usage and tools become more sophisticated, business leaders are asking tougher questions about ...
Black Box AI in Advertising: Risks, Walled Gardens, and Open Web Solutions
You hand a platform your budget, creative assets, and conversion goals. A few days later, ...
PMax: Google’s Performance Max Campaigns Explained
For most of digital advertising’s history, running campaigns meant making dozens of decisions every day. ...
Google PMax Alternatives: 5 Best Options to Scale on the Open Web in 2026
Google Performance Max (or Google PMax) promised to handle everything: budget allocation, placements, bidding, and ...
What’s Holding Back Agentic AI Adoption? Risks of Delay Explained
An overwhelming 82% percent of marketers say agentic AI on the open web represents a ...
8 Best AI Performance Platforms: The Top Options in 2026
It’s no secret that artificial intelligence (AI) is quickly changing how performance advertising works. What ...