Yoav Shaham

Yoav Shaham is a data-driven marketing professional specializing in growth strategy and performance measurement. As Growth Marketing Data & Measurement Team Lead for Realize performance platform, Yoav leads the analytical efforts that power smarter marketing decisions — building the measurement frameworks, data pipelines, and attribution models that help teams understand what drives real business growth. With a sharp focus on connecting data to outcomes, Yoav bridges the worlds of marketing and analytics, ensuring that performance is not just tracked, but understood and acted upon at scale.