For performance marketers, the campaign platform you choose will likely be a tool you consult ...

In the high-stakes world of consumer electronics, standing out is no longer a matter of ...

The mainstreaming of generative AI has proven transformative within just a few years. As reported ...

Every performance marketer has felt the sting of the budget burn — when you spend ...

Target cost per acquisition (tCPA) can be one of the most powerful levers in performance ...

Reporting on campaign performance is one of the most important jobs a marketer does. It ...

In performance marketing, your creative isn’t a pretty addition tacked on at the end; it’s ...

Historically, performance marketing has never required as much strategy and execution as it needs today. ...

Both mail domain targeting and CRM lookalike audiences can be useful for performance marketers looking ...

More than ever, performance advertisers are turning to the open web, as rising costs and ...

Performance advertising in 2026 is a balancing act. You simultaneously need more scale and more ...

As AI capabilities and quality of first-party data become more refined, targeting tactics are increasingly ...

What if your website were like a massive, disorganized library? Can you imagine finding the ...

For years, performance marketers have often relied on the same tried-and-tested playbook: upload a customer ...

It’s the moment every advertiser dreads. You build your campaign and hit publish, but instead ...

To run a successful marketing campaign, you need to understand where you’re starting. As the ...

Are you paying for clicks and hoping they turn into something more? That question sits ...

As performance advertising grows and matures, many marketers are discovering the limits of relying on ...

Digital advertisers have more targeting options at their disposal than ever before, but more choice ...

Consumer electronics advertising presents some specific challenges for advertisers: many social media ads mislead consumers, ...

The third-party cookie hasn’t completely crumbled, but it has gone stale. Firefox and Safari have ...

As stricter internet regulations require a shift away from cookies to track user behavior online, ...

Managing performance budgets at scale is a constant balancing act. Growth requires higher spend, but ...

Travel behavior continues to shift as technology, costs, and expectations evolve. From immersive experiences to ...

Budget adjustments are a constant part of a performance marketer’s daily work. Getting these adjustments ...

In the digital world, we’re always being sold something, but who exactly is it that’s ...

Retailers face slower growth, higher costs, and tougher competition in 2026. Shoppers are more price ...

Mobile is the primary channel through which customers experience your brand, often long before they ...

As privacy regulations become stricter and user-level tracking becomes more limited, advertisers are rethinking how ...

In performance advertising, generative AI has moved from an experimental tool to a core capability. ...

The world of performance marketing is constantly shifting, and reaching the right person at the ...

Modern digital advertising now operates at a speed and scale that manual management simply cannot ...

For chief marketing officers, chief financial officers, and performance marketing leaders, the question surrounding generative ...

The past few years have been a living experiment on broadly adopting a new technology ...

With personalized ads outperforming the more traditional kind, ad personalization has become the standard for ...

Now that the novelty of generative AI is wearing off, advertisers have gotten more serious ...

More and more, performance advertisers are using Realize to improve their campaign efficiency, tracking accuracy, ...

In performance marketing, your creative is either working or it’s costing you money. With engagement ...

It’s another new year, with lots of new opportunities in the world of digital advertising. ...

When you’re running a digital advertising campaign, there’s a ton of choices to make — ...

It’s a performance-driven ad landscape out there, and creative formats have become just as critical ...

Today’s performance marketers face a familiar but growing series of frustrations: The creative well is ...

In today’s rapidly evolving performance marketing landscape, the debate between self-service execution and dedicated managed ...

It’s a tale as old as time: Your cost-per-acquisition (CPA) is fantastic, and maybe even ...

Marketers across various industries face similar challenges in understanding and targeting their audiences. Ad fatigue ...

Between December 26 and mid-January, the digital ad landscape makes a dramatic shift. Shoppers move ...

You may be thinking that the end of the year means time to slow down ...

When choosing the right automated bid strategy for native advertising at scale, the decision almost ...

Scaling media spend is often portrayed as a simple matter of increasing budgets once a ...

Native advertising is often misunderstood — it’s not simply display, social, or search marketing, but ...

In performance marketing, everyone wants the fastest route to a winning ad. Imitating successful campaigns ...

As typical social and search channels become overloaded and user fatigue grows, performance marketers have ...

After the rush of the Thanksgiving to Christmas period, it’s easy for advertisers to pause ...

Still chasing vanity metrics, tracking click-through rates (CTR) and basic conversion numbers? That may have ...

Ideally, the sales funnel for e-commerce companies would be straightforward: A shopper finds your product, ...

To unpack what truly drives return on investment with performance advertising on the open web, ...

As an advertising copywriter, so much of my creative energy goes into headlines, pre-headers, subject ...

Digital marketers have many ways to find their ideal customers. Cookies, for instance, can help ...

Performance marketing seeks to reach audiences in the action segments of the sales funnel: consideration ...

With thousands of publishers and millions of potential consumers, it can feel overwhelming when trying ...

The world of online advertising moves fast, often down to the millisecond. Making this even ...

Artificial intelligence (AI) stands to transform every industry, from customer service to network security. Nowhere ...

Click-through rate (CTR) is one of the most intensely measured metrics in performance marketing. For ...

In digital marketing, launching a campaign doesn’t mean much if you’re not measuring performance. Businesses ...

We’ve all heard of the so-called “butterfly effect,” a theoretical concept wherein a small change ...

As a copywriter for over 20 years, I’ve seen a lot of things. Trends come ...

Hitting the sweet spot; being in the zone; being right on target — call it ...

Should you double down on Facebook and Google, or explore the open web? It’s the ...

Numbers that tell a story have always been the focal point for performance marketers. Return ...

For years, marketers have relied on browser-based pixels to track conversions. Pixels are easy to ...

If you’ve ever asked the question, “Which campaign actually drove this conversion?” you’ve thought about ...

In recent years, internet privacy laws have made it harder for marketers to harvest user ...

From the time they wake to the second they shut off their devices and go ...

Affiliate agencies and media buyers know that lead generation is both rewarding and a relentless ...

A/B testing is one of the essential tools for understanding your audience and continually getting ...

Understanding when consumers are most engaged is a vital piece of knowledge for advertisers. It ...

Cyber Monday is one of the biggest shopping days of the year, which makes it ...

As an advertising copywriter who’s been in the trenches for more than a few holiday ...

For online retailers and e-commerce businesses, few challenges are as persistent and costly as an ...

In the third and final part of our series on lead generation with Xevio co-founder ...

When it comes to holiday advertising, timing is everything, especially when you’re planning your campaigns ...

Are you still managing your marketing campaigns the old way, with hands-on A/B testing, siloed ...

Do you remember a certain TV commercial from your childhood that just stuck in your ...

Cyber Monday is one of the busiest shopping days of the year, which makes it ...

Welcome back to our series of lead gen conversations with Xevio co-founder and CEO, Nadim ...

If you read our series of e-commerce interviews with Xevio co-founder and CEO, Nadim Kuttab, ...

Black Friday 2025 is on the horizon, and if you’re in the advertising game, you ...

The Cyber 5 period, which includes the five days from Thanksgiving Day through Cyber Monday, ...

So your ads are hitting a Quality Score of 10? Great! That means better placement ...

You might not think of your time browsing a website or scrolling a social media ...

Busy marketers can get a lot of benefit from using AI to help create ads, ...

Marketing content doesn’t magically market itself. Instead, specific strategies such as optimizing anchor text on ...

Getting a good grasp on customer acquisition is important, whether you’re running an established business ...

While some leads turn out to be your ideal customer, not every lead is right ...

When you type a question into Google and get a brief answer at the top, ...

As an advertising copywriter, I know firsthand how understanding data helps create strong ad campaigns. ...

Advertisers today are under more pressure than ever to deliver returns while navigating tighter budgets ...

Engaging users is essential for digital marketing, and a pageview is a fundamental measure of ...

As an advertising copywriter for over 20 years, and an internet user for even longer, ...

LinkedIn Company Pages are your brand’s home on the world’s largest professional network. They’re public ...

When two China-based apps launched last decade, no one expected their merger would create a ...

Since its launch in 2003, LinkedIn has become the go-to networking platform for people and ...

X (formerly Twitter) is a social media and instant messaging platform with an estimated 237 ...