The Smart Buyer’s Bidding Playbook: Max Conversion vs. Target CPA for Growth
When choosing the right automated bid strategy for native advertising at scale, the decision almost ...
Solutions
472 Articles
Scaling Your Media Budget: The $300/Day Minimum and Finding Your Saturation Sweet Spot
Scaling media spend is often portrayed as a simple matter of increasing budgets once a ...
Identify and Improve Low Conversion Creative Elements with Realize
Native advertising is often misunderstood — it’s not simply display, social, or search marketing, but ...
Innovation vs. Imitation: Why Stealing Creatives Guarantees Failure
In performance marketing, everyone wants the fastest route to a winning ad. Imitating successful campaigns ...
5 Must-Use Creative Ad Formats for Total Performance
As typical social and search channels become overloaded and user fatigue grows, performance marketers have ...
How to Optimize Campaigns Across Different Funnels
Still chasing vanity metrics, tracking click-through rates (CTR) and basic conversion numbers? That may have ...
Abandoned Carts: Why They Happen and How to Prevent It
Ideally, the sales funnel for e-commerce companies would be straightforward: A shopper finds your product, ...
Creating Storytelling Performance Ads That Filter Your Audience
To unpack what truly drives return on investment with performance advertising on the open web, ...
Carousel ads vs single-image ads: Which Drives Better Conversion Rate and Urgency?
As an advertising copywriter, so much of my creative energy goes into headlines, pre-headers, subject ...
Lookalike Audiences: How to Expand Your Reach
Digital marketers have many ways to find their ideal customers. Cookies, for instance, can help ...
Eight Best Performance Marketing Channels
Performance marketing seeks to reach audiences in the action segments of the sales funnel: consideration ...
Advertising Network
With thousands of publishers and millions of potential consumers, it can feel overwhelming when trying ...