Multi-Touch Attribution: Definition, Strategies and Reporting Tools
If you really think about it, every ad campaign tells a story about your brand. ...
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248 Articles
Avoiding Attribution Errors: Tips for Accurate Marketing Analysis
Regardless of product type, marketing strategy, and objectives, every marketer has something in common: we ...
Mastering Mobile Attribution: Strategies for Tracking and Optimization
In the rapidly evolving landscape of e-commerce, mobile marketing attribution has emerged as a critical ...
Native Advertising: How It Works, Types, Benefits
Marketers need ads to expand awareness and grow revenue. And yet, consumers — myself included ...
Facebook Ads for SMBs: The Advertiser’s Guide
Small- and medium-sized businesses (SMBs) have more options than ever when it comes to reaching ...
Launch and Scale a Successful Campaign with Maximize Conversions – Tips & Tricks
In today’s challenging economic climate, advertisers need to know that their marketing budgets translate into ...
Maximizing Holiday Sales: Consumer Insights from Cyber Week and Black Friday
Ah, the holidays – a time for frosty cheer, twinkling lights, and the annual shopping ...
8 Ways Taboola Can Maximize Your Affiliate Marketing Campaigns
Affiliate marketing is changing the way brands sell – and the way consumers learn about ...
Holiday Marketing Success: 3 Brands Share Tips to Boost Advertising ROI
The fourth quarter of the year isn’t just a season of festivities. It’s a season ...
eCommerce Marketing: Benefits, Strategies and Examples
Running a successful online venture in today’s ever-evolving eCommerce landscape is no walk in the ...
AI on the Rise: Key Takeaways from the Zeta Live Panel on Content, Streaming, and Advertising
AI continues to take the world by storm — most recently seen with the wave ...
Proven Strategies for Boosting Your eCommerce ROI
No matter the nature of your business or brand, it’s a safe bet that you ...