New Study: Native Video Increases Awareness, Favorability, and Engagement
Native advertising and video content are powerful — but combined, they’re proven to increase brand ...
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Native Advertising Examples: 17 of the Best and Most Inspiring Native Ads
Now more than ever, audiences have a tough time trusting traditional ads. Almost half of ...
Native Advertising Examples: 17 of the Best and Most Inspiring Native Ads
Now more than ever, audiences have a tough time trusting traditional ads. Almost half of ...
Interview with Christian Broughton 2: Data’s Role in The Independent’s Strategy
In the first part of this interview with Christian Broughton, The Independent‘s Managing Director, Adam Singolda, ...
Interview with Christian Broughton: Data-Driven Insights at The Independent
Publishers are tasked with strategic decisions about exactly what editorial content to create and how ...
Salute-worthy Memorial Day Marketing Insights and Strategies
Memorial Day means different things to different people. Some observe the holiday with a serious ...
What is Programmatic Direct Advertising?
Programmatic advertising comes in many forms. Each one helps publishers better sell ad inventory across ...
Why Social Media’s Echo Chambers Won’t Happen on AI-Powered News Sites
Social media has a powerful pull on people: we stay in touch and feel connected ...
Guaranteed, PMP and Direct: Types of Programmatic Advertising Deals Explained
Programmatic advertising was created to make ad buying and selling easier. That’s because it gives ...
Native Advertising Statistics and Benchmarks 2022: From MediaRadar
While the marketing landscape has seen its ups and downs in the past few years, ...
Native Advertising Trends in 2022
In the wake of the COVID-19 pandemic, native advertising remains an important tool for digital ...
Contextual Advertising: In the Future of Digital Advertising, Context Is King
Joshua Bell is the musical director of the Academy of St. Martin in the Fields, ...