What Is an Advertiser? Turning Digital Discovery Into Dollars
In the digital world, we’re always being sold something, but who exactly is it that’s ...
Performance Marketing
263 Articles
Contextual Targeting vs. Behavioral Targeting: Which to Choose for Your Campaigns?
The world of performance marketing is constantly shifting, and reaching the right person at the ...
3 Key Areas to Automate for Maximum Campaign Optimization
Modern digital advertising now operates at a speed and scale that manual management simply cannot ...
5 Ways Realize Will Scale Performance on the Open Web in 2026
It’s another new year, with lots of new opportunities in the world of digital advertising. ...
The Human Edge: Why Expertise Trumps Self-Service in Complex Channels
In today’s rapidly evolving performance marketing landscape, the debate between self-service execution and dedicated managed ...
Unlocking Sustainable Performance ROI by Maximizing Conversion Value
It’s a tale as old as time: Your cost-per-acquisition (CPA) is fantastic, and maybe even ...
Creating High-Performing Segments with Realize Audiences
Marketers across various industries face similar challenges in understanding and targeting their audiences. Ad fatigue ...
The Smart Buyer’s Bidding Playbook: Max Conversion vs. Target CPA for Growth
When choosing the right automated bid strategy for native advertising at scale, the decision almost ...
Scaling Your Media Budget: The $300/Day Minimum and Finding Your Saturation Sweet Spot
Scaling media spend is often portrayed as a simple matter of increasing budgets once a ...
How to Optimize Campaigns Across Different Funnels
Still chasing vanity metrics, tracking click-through rates (CTR) and basic conversion numbers? That may have ...
Lookalike Audiences: How to Expand Your Reach
Digital marketers have many ways to find their ideal customers. Cookies, for instance, can help ...
Eight Best Performance Marketing Channels
Performance marketing seeks to reach audiences in the action segments of the sales funnel: consideration ...