Agentic AI in Marketing: 3rd Generation of Marketing Automation
Modern digital marketers are trapped. Despite a decade of digital transformation — and the acquisition ...
Performance Marketing
281 Articles
10 Best Practices for Effective Mail Domain Targeting
Mail domain targeting can be an effective, consistent part of modern performance marketing or advertising ...
How to Set Up Your Performance Campaigns in 7 Steps
The walled gardens of search and social advertising channels have served an important purpose for ...
PMax: Google’s Performance Max Campaigns Explained
For most of digital advertising’s history, running campaigns meant making dozens of decisions every day. ...
Understanding Native Advertising: How It Works, Types, Best Practices
Today, over 90% of users ignore traditional banner ads and 52% use active ad-blocking software. ...
Google PMax Alternatives: 5 Best Options to Scale on the Open Web in 2026
Google Performance Max (or Google PMax) promised to handle everything: budget allocation, placements, bidding, and ...
What’s Holding Back Agentic AI Adoption? Risks of Delay Explained
An overwhelming 82% percent of marketers say agentic AI on the open web represents a ...
8 Best AI Performance Platforms: The Top Options in 2026
It’s no secret that artificial intelligence (AI) is quickly changing how performance advertising works. What ...
Dynamic Keyword Insertion: Serving Search Terms To Drive Conversions
You know those signs you see plastered across bus stop benches, or up on billboards, ...
3 Strategies to Navigate Finance and Crypto Ad Policies (and Bypass CRT Rejections)
Running finance and cryptocurrency campaigns can be one of the most lucrative opportunities in performance ...
How to Choose the Right Bidding Strategy for Your Campaign Goal
In the fast-paced world of digital advertising, the difference between a campaign that merely “spends” ...
How to Measure ROI on CTV Campaigns in Performance Marketing
Performance advertisers have spent years avoiding TV for a simple reason: it didn’t close the ...