Target CPA (tCPA): A Practical Guide for Performance Marketers
Are you paying for clicks and hoping they turn into something more? That question sits ...
Performance Marketing
256 Articles
Topic targeting vs. keyword targeting
As performance advertising grows and matures, many marketers are discovering the limits of relying on ...
Broad Targeting vs. Retargeting: How to Choose the Right Strategy for Your Campaign Goals
Digital advertisers have more targeting options at their disposal than ever before, but more choice ...
Contextual Advertising: Ad Placements That Make Sense, No Cookies Required
As stricter internet regulations require a shift away from cookies to track user behavior online, ...
What Is an Advertiser? Turning Digital Discovery Into Dollars
In the digital world, we’re always being sold something, but who exactly is it that’s ...
Contextual Targeting vs. Behavioral Targeting: Which to Choose for Your Campaigns?
The world of performance marketing is constantly shifting, and reaching the right person at the ...
3 Key Areas to Automate for Maximum Campaign Optimization
Modern digital advertising now operates at a speed and scale that manual management simply cannot ...
5 Ways Realize Will Scale Performance on the Open Web in 2026
It’s another new year, with lots of new opportunities in the world of digital advertising. ...
The Human Edge: Why Expertise Trumps Self-Service in Complex Channels
In today’s rapidly evolving performance marketing landscape, the debate between self-service execution and dedicated managed ...
Unlocking Sustainable Performance ROI by Maximizing Conversion Value
It’s a tale as old as time: Your cost-per-acquisition (CPA) is fantastic, and maybe even ...
Creating High-Performing Segments with Realize Audiences
Marketers across various industries face similar challenges in understanding and targeting their audiences. Ad fatigue ...
The Smart Buyer’s Bidding Playbook: Max Conversion vs. Target CPA for Growth
When choosing the right automated bid strategy for native advertising at scale, the decision almost ...