Mastering Mobile Attribution: Strategies for Tracking and Optimization
In the rapidly evolving landscape of e-commerce, mobile marketing attribution has emerged as a critical ...
Performance Marketing
73 Articles
Launch and Scale a Successful Campaign with Maximize Conversions – Tips & Tricks
In today’s challenging economic climate, advertisers need to know that their marketing budgets translate into ...
Maximizing Holiday Sales: Consumer Insights from Cyber Week and Black Friday
Ah, the holidays – a time for frosty cheer, twinkling lights, and the annual shopping ...
Holiday Marketing Success: 3 Brands Share Tips to Boost Advertising ROI
The fourth quarter of the year isn’t just a season of festivities. It’s a season ...
Holiday Advertising Best Practices: Essential Tips for Effective Ecommerce Campaigns
Advertisers, it’s time to gear up and get ready for the winter holidays – your ...
Travel Advertising Playbook: Taboola’s Data-Driven Creative Strategies & Tips
The global tourism industry grew by over 40% in 2022 after steep drops in 2020 and 2021. ...
March Madness Breakdown: Using Fan Interest to Determine the March Madness Champion
Gain exclusive access to sports fans across leading publisher sites like NBC Sports, Fox Sports, ...
Ad Tracking Changes Explained: How to Optimize Advertising Performance Going Forward
These are the two seemingly conflicting sentences that describe the state of the ad tracking ...
E-commerce CRO: 13 Conversion Rate Optimization Techniques for Online Stores
No matter how many strategies you use for driving e-commerce sales, it’s important not to ...
Digital Ad Trends 2024: Thriving in America Amid Recession Insights
Advertising is the harbinger of economic slowdowns. Past recessions like the pandemic and The Great ...
What Do Top-Performing Holiday Campaigns Have in Common? These Creative Strategies
Now that we’re in the thick of holiday season planning, there’s still time to take ...
Holiday Marketing Insights: Let It Snow Revenue in 2022
Sleighbells might not be ringing yet, but Christmas is already occupying consumers’ and advertisers’ brains. ...