Conversion Tracking: What Is It? Why Do You Need It?
Once you’ve filled the top of your marketing funnel with prospects and encouraged them toward ...
Performance Marketing
184 Articles
First-Touch Attribution: What It Is, How It Works
Attribution, a type of marketing measurement model, is tremendously important for digital marketers, particularly in ...
First-Party Data: Benefits, Challenges and Best Uses
In the past few years, first-party data has become popular with companies across industries, largely ...
Cost per Sale (CPS): Definition, Calculation, Advantages
In the competitive world of digital marketing, understanding how to measure and optimize your advertising ...
Churn Rate: Definition, Calculation, Strategies
Is your business a revolving door of customers, with people breezing in and out, never ...
Churn: What It Is? What Can Brands Do About It?
In e-commerce, customer churn — often also called customer attrition — is usually thought of ...
Cost per click (CPC): What Marketing Need to Know
As you delve deeper into your business’ online advertising, one term that will repeatedly surface ...
Behavioral Targeting: What It Is, How It Boosts Conversions
In today’s competitive marketing environment, it’s crucial to ensure your messaging reaches your target audience. ...
Bottom of the Funnel: What It Is, How It Works
Today’s digital commerce landscape is filled with competition and distractions, making it harder for brands ...
8 Performance Marketing Metrics Every Advertiser Should Track
For marketers looking to maximize their budget and drive tangible results, tracking the success of ...
Ad Click: What Does It Mean, and What Does It Cost?
One big difference between online ads and that billboard? While the billboard may well convince ...
Cart Abandonment Rate: What It Shows and How to Reduce It
Picture someone walking into a brick-and-mortar store pushing an empty shopping cart. He or she ...