Cross-Device Attribution: How It Works, Benefits, Challenges
Imagine you and your marketing team created a social media advertising campaign that you thought ...
Optimization
101 Articles
Incremental Reach: What It Is, How It’s Measured
Marketers have many ways to reach an audience online, from newsletters and banner ads to ...
Conversion Tracking: What Is It? Why Do You Need It?
Once you’ve filled the top of your marketing funnel with prospects and encouraged them toward ...
Behavioral Targeting: What It Is, How It Boosts Conversions
In today’s competitive marketing environment, it’s crucial to ensure your messaging reaches your target audience. ...
8 Performance Marketing Metrics Every Advertiser Should Track
For marketers looking to maximize their budget and drive tangible results, tracking the success of ...
Cart Abandonment Rate: What It Shows and How to Reduce It
Picture someone walking into a brick-and-mortar store pushing an empty shopping cart. He or she ...
Carousel Ads: Best Uses and Formats Explained
Rich digital media has matured and expanded fast in just the past few years. Website ...
Marketing Funnel: From Awareness to Purchase and Beyond
The marketing funnel, a product of an analog era, still holds a place for digital ...
Call to action: CTA in Marketing Explained
When you hear the words “call to action” you might first picture troops going up ...
Banner Blindness: What It Is, And How To Fix It
Consumers are constantly bombarded with ads, whether they’re passing billboards on the way into work ...
Above The Fold (ATF): A Quick Guide
A lot has changed since the days of print newspapers delivered by horse-drawn carriages, but ...
Frequency Capping Explained
Consumers today are subjected to a tremendous amount of advertising. Whether they’re scrolling social media ...