Creating Storytelling Performance Ads That Filter Your Audience
To unpack what truly drives return on investment with performance advertising on the open web, ...
Optimization
147 Articles
Carousel ads vs single-image ads: Which Drives Better Conversion Rate and Urgency?
As an advertising copywriter, so much of my creative energy goes into headlines, pre-headers, subject ...
Tracking Parameters: How to Use Them Effectively in Digital Marketing
In digital marketing, launching a campaign doesn’t mean much if you’re not measuring performance. Businesses ...
Incrementality: How Do We Measure It?
We’ve all heard of the so-called “butterfly effect,” a theoretical concept wherein a small change ...
Server-to-Server (S2S) Tracking: The Future of Conversion Management
For years, marketers have relied on browser-based pixels to track conversions. Pixels are easy to ...
Single Touch Attribution: One Click to Rule Them All
If you’ve ever asked the question, “Which campaign actually drove this conversion?” you’ve thought about ...
Four Strategies For Online Shopping Store CRO: Realize Expert Recommendations
From the time they wake to the second they shut off their devices and go ...
Boost Your Lead Generation with Realize to Overcome Low Contact Form Conversions
Affiliate agencies and media buyers know that lead generation is both rewarding and a relentless ...
The Best A/B Testing Tools to Use With Realize
A/B testing is one of the essential tools for understanding your audience and continually getting ...
How to Optimize Cyber Monday Ad Performance With Realize
Cyber Monday is one of the biggest shopping days of the year, which makes it ...
Optimizing the Lead Funnel for Conversion at Scale: Insights from Xevio
In the third and final part of our series on lead generation with Xevio co-founder ...
What Is a Session in Digital Marketing?
You might not think of your time browsing a website or scrolling a social media ...