Ad Tracking: What It Is, How It Works, Challenges and Solutions
Our partners at Voluum are on the forefront of the changes to the ad tracking ...
Reporting & Analytics
56 Articles
Prepare for the End of Third-Party Cookies: Advertisers Can’t Afford to Wait
You’ve probably heard more than once about Google eliminating third-party cookies in Chrome. It was initially ...
Real-time Audience Insights Challenge Editorial ‘Gut Feeling’ for Specialist Publisher
Audience analytics are essential to any modern digital publication. Journalists rely on data to do ...
Watch Now: Experts Weigh In on a Cookieless World During Adweek’s Mediaweek
As advertisers prepare for a cookieless world, it’s important for them to work together on new strategies and ...
User Engagement: Definition, Tactics, How To Measure
What Is User Engagement? User engagement is the umbrella term for any interaction users have ...
“By Fans for Fans”: The ClutchPoints Audience Strategy that Led to 1 Billion Views
Nish Patel doesn’t tend to have a hard time figuring out what sports fanatics are ...
How to Measure Brand Awareness: KPIs, Metrics and Strategies
Brand awareness refers to people’s ability to recall and recognize your business. It’s the very ...
March Madness Team Popularity: Around the Clock Updates on Their Rankings
From the second week of March through the first week of April, the United States ...