Content Marketing

The 15 Best Content Marketing Tools in 2025

content marketing tools

Content marketing is an effective method for reaching consumers without screaming “advertising.” By using content marketing, you have two advantages over more blatant methods: First, you’re more likely to reach a consumer who is seeking solutions to a problem, which is how they came across your content marketing ad. Second, well-crafted content marketing doesn’t read like an advertisement: It reads like someone is offering helpful insights and solutions, which can make your audience more likely to take your brand seriously.

When people encounter your content marketing ads, they are generally already exploring that subject. For example, say you’re selling workflow management tools. You might create a video, social media post, or blog post that talks about issues with workflow efficiency. You can give an informed overview of some problems workers have experienced, and then describe the benefits of your own workflow management tool and how it solves those problems. By doing this, you’re positioning yourself as an expert, you’ve made the reader feel heard, and you’re offering a way to help.

The great news is content marketing works. Eighty-seven percent of B2B marketers say the format created brand awareness in 2024; 74% said it generated demand/leads, and 52% said it grew loyalty with existing clients and customers. If you’d like to add content marketing to your marketing mix, you’ll want to find the right content marketing tool for your campaigns.

What is a content marketing tool?

A content marketing tool is the technology that helps you develop and manage your content marketing campaigns. It’s a software program that can do many things such as: create a text or video post, write and send out targeted emails, and track your analytics and relevant metrics. It can also assist with ideation, help with planning your distribution, and automate numerous tasks.

The 15 best content marketing tools

You have a variety of tools to choose from, so we’ve compiled this helpful list for you. Please note that many of these have cross-functional capabilities that can help boost your ROI. It’s worth your time to check them out more thoroughly and explore how they can meet your advertising needs.

Social media management tools

Hootsuite: Hootsuite is a one-stop-shop for social media AI creation, planning and scheduling, inbox management, analytics tracking, and more. It can tell you when to post to reach your exact audience, and it offers engagement tools to help you increase sales and likes, all while reducing your time and effort spent. The platform also offers Hootsuite Enterprise, designed to manage 5+ team members and 50+ accounts.

Cost: Standard: $99 per user/month; Advanced: $249 per user/month; Enterprise: custom pricing.

best content marketing tools

Source: Hootsuite

Canva: Strong visual content is essential for your social media, and Canva is known for its ease of use. It welcomes beginners and experienced creators to easily design social media posts, as well as videos, infographics, and other forms of presentation. It offers thousands of free templates you can start with, going up to 600,000 in the premium collection.

Cost: Free; Pro: $120/year; Teams: $100/year per person, minimum 3 people; Canva Enterprise (contact sales department for info).

best content marketing tools

Source: Canva

ShareThis: ShareThis offers tools to help you grow your social following and scale your web traffic. You’ll get customizable share buttons, follow buttons, reaction buttons, video sharing, and image sharing buttons. You can also stream social posts on your website, create popups to generate leads and boost sales using the platform’s templates, and create customizable contact forms and more. The system also offers real-time online behavioral data and other insights and analytics.

Cost: Free

best content marketing tools

Source: ShareThis

SEO tools

Semrush: Semrush offers an SEO tool to help you connect with your audience, including optimizing your local SEO to reach customers in your area. It also offers keyword research including tracking daily changes of your target keywords in your target sections, and analyzes competitor data including their SEO. Plus it provides data-driven solutions to power your content marketing strategy and helps you create and share traffic-driving articles.

Cost: Pro, $139.95/month; Guru, $249.95/month; Business, $499.95/month

best content marketing tools

Source: Semrush

TopicRanker: TopicRanker brings you easily rankable keywords based on SERP weak spots. It helps you fix thin content, missing keywords in your meta title, difficult readability, and more. It offers an itemized breakdown of the top pages for your keyword, including any found weaknesses, and provides AI-powered titles and blog posts.

Cost: Starter: $14/month; Basic: $59/month; Premium: $129/month

best content marketing tools

Source: TopicRanker

Ahrefs: Ahrefs is an all-in-one SEO toolkit. It features a keywords explorer where you can sift through keywords and their metrics, a site explorer, a rank tracker, a site audit, and a content explorer to help you find content ideas and link prospects. The system supports an index of 12 billion keywords in more than 216 locations.

Cost: Lite: $129/month; Standard: $249/month; Advanced: $449/month; Enterprise: $1,499

best content marketing tools

Source: Ahrefs

Analytics and Reporting Tools

Google Analytics: Google Analytics helps you monitor and analyze your traffic and other elements. You can track form submissions and purchases, understand how customers interact on your site and apps, and anticipate future customer actions via Google’s machine learning to increase ROI. You can also connect Google Analytics with Google Ads, Google Cloud, and other products to help you improve your marketing performance.

Cost: Free

best content marketing tools

Source: Semrush

Buffer: Buffer is designed to help you analyze your social media marketing from Facebook, X (Twitter), LinkedIn, Instagram, and more in one unified dashboard. The system lets you compare paid vs. organically boosted posts, track key engagement records for each account, monitor your audience reach, and measure hashtags, stories, and individual posts.

Price: Free; Essentials: $5/month; Team: $10 per month

best content marketing tools

Source: Buffer

HubSpot: HubSpot brings you one centralized dashboard to help you analyze your marketing performance and gain campaign insights. The software measures traffic and checks site performance, analyzes reports for several channels, and identifies the top performing assets across the buyer’s journey. It builds reports to discover key trends in your CRM data, and uses multitouch revenue attribution to show how various touchpoints drive your revenue.

Price: Starter Customer Platform: $12/month; Marketing Hub Starter: $15/month; Marketing Hub Professional: $800/month; Marketing Hub Enterprise: $3,600/month

best content marketing tools

Source: HubSpot

Email marketing tools

Campaign Monitor: Campaign Monitor is a simple, no-frills solution for email marketing. It has an easy-to-use drag-and-drop editor, and you can choose from one of their email templates or input your website URL and the system automatically imports your brand colors and logo. Segmentation tools help you send your emails to the right recipients, and you can create and automate on-brand transactional emails to increase engagement.

Price: 30-day trial: Free; Lite: $12/month; Essentials: $29/month; Premier: $159/month

best content marketing tools

Source: Campaign Monitor

Mailchimp: Mailchimp brings an AI-assisted content optimizer to help you deliver content that drives conversions. You can also build customized reports to gain insights on important metrics, and you can gain real-time statistics across your campaigns. Actionable insights about audience behavior can help you build more memorable campaigns.

Price: Standard: Free plan; Essentials; $13/month; Standard: $20/month; Premium: $350/month

best content marketing tools

Source: Mailchimp

Klaviyo: Klaviyo uses AI and robust reporting to help you drive sales. You can add product recommendations to emails based on customers’ purchase and browsing history, and you can describe your campaign goal and AI will craft segments and blocks of email content to match. You can also personalize emails based on predicted customer attributes such as CLV, churn risk, and more.

Cost: Free; Email only: $45/month; Email and SMS: $60/month

best content marketing tools

Source: Klaviyo

Video marketing tools

Lumen5: Lumen 5 features an AI video tool along with preset text, templated designs, style and color themes, and more. It’s a drag-and-drop, point-and-click platform designed to help marketers, brands, and publishers create video content even without a lot of technical expertise. The AI Script Composer generates video script from your blog posts and then generates a video for you.

Price: Basic: $19/month; Starter: $59/month; Professional: $149 month; Enterprise: Custom pricing

best content marketing tools

Source: Lumen5

Vidyard: Vidyard helps you develop personalized videos that engage viewers and increase response rates. The platform can create videos featuring AI-powered avatars that look and sound just like you, so you don’t have to spend hours shooting. AI-powered prospecting also helps automate your outbound selling.

Price: Free; Plus: $89 monthly or $708 yearly ($59 monthly); Business: Talk to sales

best content marketing tools

Source: Vidyard

Frame.io: Frame.io streamlines team collaboration with a centralized virtual workplace. You can track, organize, and tag your media using 32 built-in metadata fields plus flexible custom fields. And you can create team-wide collections such as “Approved Assets” or “Assets by Assignee,” so everyone stays updated on progress and can easily find anything they need.

Price: Free; Pro: $15/month; Team: $25 (per member)/month; Enterprise: Custom

best content marketing tools

Source: Frame.io

How to choose the right content marketing tools

The best way to choose the right content marketing tool for your campaign is to start with what’s most important to you, whether it’s video, email, social media, or anything else. After that, take the time to explore what each platform offers. As with the paring knife a chef uses to create a dish, the tool you use can greatly impact the outcome you get.

Another important tool in your content marketing mix is your discovery platform. At Taboola, we’re the world’s largest discovery platform. Companies use Taboola to reach consumers on top sites around the globe — including some popular editorial sites like CNBC, NBC, MSN, The Weather Channel, USA Today, and more.

Advertisers create campaigns with Taboola that end up on the article pages of publisher sites. Here’s what that looks like in action:

best content marketing tools

Our ads dashboard provides the capability for advertisers to see metrics by audience, site, campaign, context, platform, and much more. Here’s a screenshot of our dashboard from our help center:

best content marketing tools

Your content marketing efforts are an important part of your marketing mix. So do your stakeholders a favor and find the right platform, or mix of platforms, to help you connect with consumers, drive conversions, and meet your marketing goals.

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