Building High-Converting eCommerce Funnels with Native Content: Xevio Blog Series (Part 2)
In the first part of our e-commerce interview series, Xevio co-founder and CEO Nadim Kuttab ...
Performance Marketing
207 Articles
In the first part of our e-commerce interview series, Xevio co-founder and CEO Nadim Kuttab ...
As marketers continue to look for alternatives to the diminishing returns of search and social, ...
Fourth of July in the U.S. is the summer’s biggest holiday, with holiday and vacation ...
Amazon’s Prime Day has become a four-day online event during the height of summer. Millions ...
User acquisition, or UA, is getting new users to view a website, download an app, ...
What finally made a customer convert? That’s the big question that attribution models and analytics ...
Choosing the correct ad formats — i.e., the way in which your ad is presented ...
There are all sorts of ways we are tracked online, from cookies to web beacons ...
Effectively attracting customers to your business is essential in driving sales, but customer retention is ...
Leads are the foundation of your business growth. If you want to expand your customer ...
In digital advertising, it’s not always enough to get clicks or impressions — most businesses ...
The term “advertising inventory” can be a little confusing, as it refers to a concept ...