Beyond Last-Click — Measuring Engagement on the Open Web: Xevio eComm Insights (Part 3)
As the marketing funnel continues to get more complex, last click attribution is becoming a ...
Performance Marketing
225 Articles
What Makes a Great Taboola Advertiser? Here’s Who to Refer (and Why You’ll Benefit)
Modern performance marketers tend to be creative and resourceful, always looking for new ways to ...
Unwrap a High ROI: Holiday Creative Strategies That Drive Results
The holiday season is a major investment for advertisers, and for many businesses, it can ...
Building Better Financial Services Ads Creative
Financial services companies, from home-loan providers to digital banks, have to stand out in a ...
How Travel and Tourism Marketers Are Sailing Toward New Performance Goals
Travel and tourism marketing includes a wide range of audiences, many types of travel and ...
Three Reasons You Should Refer An Advertiser to Taboola
Referral programs are a type of word-of-mouth marketing tactic that help cut through the noise ...
Building High-Converting eCommerce Funnels with Native Content: Xevio Blog Series (Part 2)
In the first part of our e-commerce interview series, Xevio co-founder and CEO Nadim Kuttab ...
Driving Direct Response Sales on the Open Web: E-comm Insights from Xevio (Part 1)
As marketers continue to look for alternatives to the diminishing returns of search and social, ...
Ideas to Enhance Your Fourth of July Marketing Campaigns
Fourth of July in the U.S. is the summer’s biggest holiday, with holiday and vacation ...
How to Prepare for Amazon Prime Day 2025: Tips for SMB’s
Amazon’s Prime Day has become a four-day online event during the height of summer. Millions ...
User Acquisition (UA): How to Get Prospects to Convert
User acquisition, or UA, is getting new users to view a website, download an app, ...
Last-Touch Attribution: What Is It, How Is It Best Used?
What finally made a customer convert? That’s the big question that attribution models and analytics ...