App Installs: Definition and Best Practices
If you’re a marketer tasked with boosting mobile app installs, one of the best ways ...
Performance Marketing
200 Articles
6 Best App Install Ads Platforms for 2025
In today’s hyper-connected world, having a fantastic mobile app is just the first step. The ...
KPI’s (Key Performance Indicators): Types, Tracking, Measurement
You and your team might have some of the best ideas out there when it ...
Advertisements: Your Idea-to-Execution Guide
Advertisements are everywhere in our lives, and have been for some time now, to the ...
Conversion Rates: Tangible Growth Beyond Traffic
In today’s highly competitive market, success isn’t only about driving more traffic to your website. ...
Closed-Loop Marketing: What It Is, How It Works, How to Implement
Small to medium-sized businesses (SMBs) in particular often face an uphill marketing battle — tight ...
Best Ad Creatives in Health: What Works for Conversions
Health advertising spans a wide range of companies, including consumer health businesses, wellness apps, pharmaceutical ...
Conversions: Types, Measurement, Optimization
No matter how vital performance metrics like click-through rate are, companies cannot survive on traffic ...
Ad Units: A Complete Guide for Digital Marketers
If you’re a marketer wanting to maximize ad performance and ROI, you need to understand ...
Cost-Per-Mille (CPM): Your Go-to Guide for Smart Advertising
If you’re familiar with the online advertising scene, you’ve likely heard of cost-per-mille, or CPM. ...
Full-Funnel Marketing: From Fantasy to Real World Results
Full-funnel marketing refers to the practice of targeting customers at every stage of their buying ...
Retargeting: How To Hook Your Audience
Retargeting is the delivery of ads, emails, or other media to remind a user of ...