First-Party vs. Third-Party Cookies: What To Know
Privacy is a top concern in 2025, as consumers become ever more aware of how ...
Performance Marketing
139 Articles
20 Marketing Tools for Small Businesses
Small business owners can’t do it all — and with the technology of modern marketing ...
Ad Verification Explained: How It Boosts Ad Efficiency
Starting in 1967, TV station WNEW-TV, of New York City, began using the phrase, “It’s ...
Intent-Based Targeting: How To Effectively Target Users Who Take Action
When someone visits your website, what’s the likelihood that visit will turn into a sale? ...
Channel Fatigue: How to Overcome It in Performance Marketing
What is Channel Fatigue for Performance Advertisers? Search and social media have been the foundation ...
AI Audience Targeting: Everything You Need to Know
Back in the days before Web 2.0, marketers and advertisers had to rely on surveys, ...
How to Leverage AI in Performance Marketing
If you’re reading this article, your company is obviously far enough along on its e-commerce ...
Are Google Ads Worth It? When and Why They Don’t Work
Take a minute and ask yourself this question: When was the last time you intentionally ...
19 Affiliate Marketing Tools to Boost Conversions in 2025
Affiliate marketing is an important way you could be monetizing your content. It allows you ...
AI in Digital Marketing: Definition, How to Use It in Your Strategy
You might be nervous about using artificial intelligence (AI) in the workplace, given everything you’ve ...
8 Top Performance Marketing Trends for SMBs To Know in 2025
Businesses have access to more data than ever, thanks to ongoing growth in the data ...
Best and Worst Advertising Techniques
No matter what type of advertising you’re planning to use to promote your brand, product, ...