Attribution Models: Definition, Types, How to Choose the Right One
The road to making a sale can involve many factors. It’s almost never as simple ...
Performance Marketing
281 Articles
Top-Of-Funnel Marketing: What It Is, How It Works, and Tactics
Top-of-funnel marketing builds brand awareness, generates leads, and engages potential customers.
Performance Advertising: Definition, Benefits, Challenges, and Strategy
What is Performance Marketing? Performance marketing is a comprehensive term for online marketing and advertising ...
Boost Your Holiday Sales with Taboola’s Holiday Ad Campaign Checklist
Plan early and optimize strategies to boost holiday sales with Taboola's checklist.
Holiday Marketing Tips: Boost Sales with These 6 Festive Campaign Strategies
The holiday shopping season can make or break a brand’s success for the entire year, ...
Top Advertising Channels for a Cookieless World: Insights from an Advertiser Survey
A cookieless world will threaten the effectiveness of some advertising channels—specifically those that survive off ...
Best AI Marketing Tools
We’ve officially entered the era of AI. There’s no denying that artificial intelligence is rapidly ...
How to Prepare for a Cookieless Future: 7 Practices for Marketers
It felt like advertisers collectively breathed a sigh of relief at Google’s latest delay. We ...
How to Generate Leads on LinkedIn
Digital leads can be a goldmine for generating new business. While it can be hard ...
Alternatives to Meta Ads: Try These Instead of Advertising on Facebook and Instagram
Facebook and Instagram, owned by Meta, remain two of the most popular advertising platforms thanks ...
Maximizing Q2 E-commerce Sales: Insights from Connexity’s 2024 Merchant Playbook
Q2 is a three-month whirlwind of holidays, sporting events, heritage months, and when people kick ...
How Multi-Format Native Ad Campaigns Helped These 4 Major Brands Meet their KPIs
Every advertising campaign is different, but they all begin the same way: with an in-depth ...