Performance Marketing Archives

Mastering Mobile Attribution: Strategies for Tracking and Optimization

In the rapidly evolving landscape of e-commerce, mobile marketing attribution has emerged as a critical ...

By Editorial Team 5 Minutes read Jan 02 2024

Marketers need ads to expand awareness and grow revenue. And yet, consumers — myself included ...

By Jennifer Lobb 15 Minutes read Jan 01 2024

In today’s challenging economic climate, advertisers need to know that their marketing budgets translate into ...

By Katherine Pickles 5 Minutes read Dec 19 2023

The fourth quarter of the year isn’t just a season of festivities. It’s a season ...

By Amanda Gillette 4 Minutes read Nov 03 2023

Running a successful online venture in today’s ever-evolving eCommerce landscape is no walk in the ...

By Editorial Team 13 Minutes read Oct 12 2023

Advertisers, it’s time to gear up and get ready for the winter holidays – your ...

By Stacey Upfalow 4 Minutes read Aug 24 2023

Gain exclusive access to sports fans across leading publisher sites like NBC Sports, Fox Sports, ...

By Amanda Gillette 5 Minutes read Mar 13 2023

Our partners at Voluum are on the forefront of the changes to the ad tracking ...

By Michal Schindler 9 Minutes read Jan 26 2023

No matter how many strategies you use for driving e-commerce sales, it’s important not to ...

By Editorial Team 10 Minutes read Nov 22 2022

Advertising is the harbinger of economic slowdowns. Past recessions like the pandemic and The Great ...

By Adam Singolda 4 Minutes read Oct 13 2022

Now that we’re in the thick of holiday season planning, there’s still time to take ...

By Amanda Walgrove 9 Minutes read Oct 06 2022

Sleighbells might not be ringing yet, but Christmas is already occupying consumers’ and advertisers’ brains. ...

By Stacey Upfalow 9 Minutes read Sep 30 2022