Conversion Storytelling: How to Use it Your Buyer Journey
Stories sell. “1000 songs in your pocket” helped Apple sell the iPod, and “1% For ...
Performance Marketing
186 Articles
Halloween Trends to Follow for Scary Good Campaigns
Halloween looks like it will overflow with treats for retailers ready to take advantage of ...
Brand Suitability: Ensuring Your Ads Align with Safe and Relevant Content
The days of digital advertising being about getting your ads in front of as many ...
Content Recommendation: What is it and how does it work?
“Content recommendation” is a term you hear pretty regularly when discussing online content marketing and promotion. Done ...
“By Fans for Fans”: The ClutchPoints Audience Strategy that Led to 1 Billion Views
Nish Patel doesn’t tend to have a hard time figuring out what sports fanatics are ...
Types of Attribution Models and How to Choose the Right One for You
Running ad campaigns without an attribution model is like ordering food without knowing where it’s ...
How to Increase Website Speed: Tips to Improve User Experience and SEO
Page speed is now a crucial website feature, because our attention spans are dwindling and ...
COVID-19 Event Marketing KPIs
To kick this off by stating the obvious: we are living in an event-free world. ...
Conversion Copywriting: 6 tips to Write Copy That Converts
In the world of performance marketing, every piece of content is an opportunity to drive ...
What Is Audience Segmentation, and How Does It Work?
The way you reach your audience can be as important as the why behind your ...
Easter Marketing Trends 2020
Easter is a holiday that brings people together. Families don their best pastels and gather ...
How To Sell Ad Space On Your Website: 4 Proven Strategies
Ready to begin selling ad space on your website, but not sure how to get ...