Marketing ROI: Importance, Formula, Challenges
“You’ve got to spend money to make money” is an adage so old and ubiquitous ...
Reporting & Analytics
39 Articles
Bounce Rate: Why It Matters For Your Website Performance
Picture a person walking into a store, taking a five-second look around, then turning on ...
The 15 Best Content Marketing Tools in 2025
Content marketing is an effective method for reaching consumers without screaming “advertising.” By using content ...
Customer Acquisition Cost (CAC): How to Calculate and Optimize It
What is Customer Acquisition Cost? Marketing metrics can vary by industry or company size, but ...
Data Visualization: Turning Data Into Marketing Insights
Successful marketing, in which outreach leads to conversions, all starts with data. The more you ...
Attribution Models: Definition, Types, How to Choose the Right One
The road to making a sale can involve many factors. It’s almost never as simple ...
Boost Your Holiday Sales with Taboola’s Holiday Ad Campaign Checklist
Plan early and optimize strategies to boost holiday sales with Taboola's checklist.
Ad Tracking: What It Is, How It Works, Challenges and Solutions
Our partners at Voluum are on the forefront of the changes to the ad tracking ...
Prepare for the End of Third-Party Cookies: Advertisers Can’t Afford to Wait
You’ve probably heard more than once about Google eliminating third-party cookies in Chrome. It was initially ...
Real-time Audience Insights Challenge Editorial ‘Gut Feeling’ for Specialist Publisher
Audience analytics are essential to any modern digital publication. Journalists rely on data to do ...
Watch Now: Experts Weigh In on a Cookieless World During Adweek’s Mediaweek
As advertisers prepare for a cookieless world, it’s important for them to work together on new strategies and ...
User Engagement: Definition, Tactics, How To Measure
What Is User Engagement? User engagement is the umbrella term for any interaction users have ...