Email Automation: Streamlining Campaigns for Better Engagement
Let’s say you just created the perfect ad campaign. You’ve targeted your ideal customer, you’ve ...
Optimization
101 Articles
What Does iOS 14.5 Mean for Marketers? A Deep Dive into Apple’s ATT and PCM
What does iOS 14.5 mean for marketers? You came to the right place to find ...
How to Buy Website Traffic: Best Practices for Getting Quality Visitors
As a website owner, it can be difficult to get enough traffic to your site, ...
Smarketing: What Is It? How Can It Help Generate Leads?
We know that sales and marketing are two different functions in a business. Whether your ...
A/B Headline Tests Boost Homepage Article CTR by 44% for German Sports Publisher
While many users discover new content through search or social, the homepage is a regular ...
Real-time Audience Insights Challenge Editorial ‘Gut Feeling’ for Specialist Publisher
Audience analytics are essential to any modern digital publication. Journalists rely on data to do ...
Call To Action Examples: 8 Clever Strategies to Test
Calls to action (CTAs) are often the most underutilized and underrated way to increase engagement ...
Watch Now: Experts Weigh In on a Cookieless World During Adweek’s Mediaweek
As advertisers prepare for a cookieless world, it’s important for them to work together on new strategies and ...
Website Metrics: What to Track to Measure Effectiveness
Blogs have been around for decades, and they still generate big returns and brand visibility ...
User Engagement: Definition, Tactics, How To Measure
What Is User Engagement? User engagement is the umbrella term for any interaction users have ...
“By Fans for Fans”: The ClutchPoints Audience Strategy that Led to 1 Billion Views
Nish Patel doesn’t tend to have a hard time figuring out what sports fanatics are ...
How Gannett’s Innovative Headline Testing Benefits Local Audiences
You know that person — maybe a close friend, spouse or sibling — with whom ...