Lead Generation: Definition, Types, How to Qualify
Growing your business depends on successful lead generation — that is, identifying what your potential ...
Optimization
113 Articles
Data Visualization: Turning Data Into Marketing Insights
Successful marketing, in which outreach leads to conversions, all starts with data. The more you ...
Best Practices for Landing Page Optimization (Tactics and Benchmarks)
When running ads, you likely hope to generate leads. That means you need to create ...
Attribution Models: Definition, Types, How to Choose the Right One
The road to making a sale can involve many factors. It’s almost never as simple ...
CCPA Compliance: A Guide for Marketing Pros
You’ve probably heard of it, but just what is CCPA compliance? The California Consumer Protection ...
Boost Your Holiday Sales with Taboola’s Holiday Ad Campaign Checklist
Plan early and optimize strategies to boost holiday sales with Taboola's checklist.
Facebook Retargeting: A Starter’s Guide
Marketers have long talked about the “rule of seven,” which states that it takes seven ...
Multi-Touch Attribution: Definition, Strategies and Reporting Tools
If you really think about it, every ad campaign tells a story about your brand. ...
Launch and Scale a Successful Campaign with Maximize Conversions – Tips & Tricks
In today’s challenging economic climate, advertisers need to know that their marketing budgets translate into ...
5 Ways Marketers are Driving Results with ChatGPT
ChatGPT – Marketing friend or foe? I recently read a heated discussion between content marketers ...
Ad Tracking: What It Is, How It Works, Challenges and Solutions
Our partners at Voluum are on the forefront of the changes to the ad tracking ...
E-commerce CRO: 13 Conversion Rate Optimization Techniques for Online Stores
No matter how many strategies you use for driving e-commerce sales, it’s important not to ...