Website Metrics: What to Track to Measure Effectiveness
Blogs have been around for decades, and they still generate big returns and brand visibility ...
Optimization
140 Articles
User Engagement: Definition, Tactics, How To Measure
What Is User Engagement? User engagement is the umbrella term for any interaction users have ...
“By Fans for Fans”: The ClutchPoints Audience Strategy that Led to 1 Billion Views
Nish Patel doesn’t tend to have a hard time figuring out what sports fanatics are ...
How Gannett’s Innovative Headline Testing Benefits Local Audiences
You know that person — maybe a close friend, spouse or sibling — with whom ...
30 2021 Cyber Monday Ad Examples to Inform Your 2022 Strategy
According to Adobe Analytics, U.S. consumers spent $10.7B on Cyber Monday sales in 2021, making it the ...
10 Examples of Best Email Capture Landing Pages Made to Convert
Discover effective strategies for designing email capture landing pages that convert.
A/B Testing: Definition, Importance, Process and Examples
Like any good creative output, the first version of your landing page will always have ...
Real Estate Landing Pages: 5 Effective Lead Generation Examples
If you’re looking for a quick way to improve your real estate marketing, start creating ...
Conversion Copywriting: 6 tips to Write Copy That Converts
In the world of performance marketing, every piece of content is an opportunity to drive ...
How to Measure Brand Awareness: KPIs, Metrics and Strategies
Brand awareness refers to people’s ability to recall and recognize your business. It’s the very ...
How to Create A High Converting Mobile Landing Page (With Best Examples)
These days, mobile marketing landing pages are a must for any business. Mobile search bypassed ...
Lead Generation Landing Pages: High-Converting Examples and Tips
Adding lead generation strategies to your marketing toolbox is one of the best ways to ...