5 Leading Performance Marketing Platforms for 2025
Measuring and optimizing performance marketing efforts isn’t optional if you want to remain competitive online. ...
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The Best AB Testing Tools to Use With Realize
A/B testing is one of the essential tools for understanding your audience and continually ...
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Ad Fatigue: How to Overcome It in Performance Marketing
What is Ad Fatigue for Performance Advertisers? Search and social media have been the foundation ...
Are Google Ads Worth It? When and Why They Don’t Work
Take a minute and ask yourself this question: When was the last time you intentionally ...
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One Through 10: What Your Google Quality Score Says About Your Advertising
So your ads are hitting a Quality Score of 10? Great! That means better placement ...
What Is a Session in Digital Marketing?
You might not think of your time browsing a website or scrolling a social media ...
Anchor Text: How to Improve It for Better SEO
Marketing content doesn’t magically market itself. Instead, specific strategies such as optimizing anchor text on ...
Holiday Shopping
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How to Optimize Cyber Monday Ad Performance With Realize
Cyber Monday is one of the biggest shopping days of the year, which makes it ...
6 Best Black Friday Promotion Ideas for 2025
As an advertising copywriter who’s been in the trenches for more than a few holiday ...
Discover When Your Users Are Most Likely to Engage With Holiday Ads from Realize Data
When it comes to holiday advertising, timing is everything, especially when you’re planning your campaigns ...
Insights
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Uncovering Peak Engagement Periods by Vertical: A Deep Dive Into Our Platform’s Data
Understanding when consumers are most engaged is a vital piece of knowledge for advertisers. It ...
Insights Backed by Realize Proprietary Data for Your 2025 Cyber 5 Ad Copy
For years, Black Friday and Cyber Monday have dominated the holiday shopping season. It’s critical ...
Back-to-School Ad Headlines: Realize Data-Driven Insights for 2025
Heading into the 2025 back-to-school season, advertisers need to know what’s driving shopper engagement if ...
Optimization
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Optimizing the Lead Funnel for Conversion at Scale: Insights from Xevio
In the third and final part of our series on lead generation with Xevio co-founder ...
Unlock Holiday Sales: Data-Driven Creative Tips You Can Use Today
During the busy holiday season, every day and every detail counts. Marketers have to craft ...
Back-to-School Retargeting Strategies to Reach Students Across the Web
Students are a valuable demographic for today’s marketers. This is especially true at the college ...
Solutions
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From Frustration to Success: Recover Abandoned Carts with Realize Retargeting Solutions
For online retailers and e-commerce businesses, few challenges are as persistent and costly as an ...
Best Marketing Campaign Management Software Options 2025
Are you still managing your marketing campaigns the old way, with hands-on A/B testing, siloed ...
Data-Backed Consumer Insights for Cyber Week 2025
For retailers, each year typically ends with one final blowout, with the period between Thanksgiving ...
Strategy
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Content Strategies for High-Quality Lead Generation: Insights from Xevio
Welcome back to our series of lead gen conversations with Xevio co-founder and CEO, Nadim ...
AI-Powered Lead Generation on the Open Web: Insights from Xevio
If you read our series of e-commerce interviews with Xevio co-founder and CEO, Nadim Kuttab, ...
Ideal Customer Profile: Know Exactly Who You’re Marketing To
Say you owned a company that exclusively made jackets for men with a 42-inch chest ...