5 Leading Performance Marketing Platforms for 2025
Measuring and optimizing performance marketing efforts isn’t optional if you want to remain competitive online. ...
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How to Optimize Campaigns Across Different Funnels
Still chasing vanity metrics, tracking click-through rates (CTR) and basic conversion numbers? That may ...
Featured Articles
Ad Fatigue: How to Overcome It in Performance Marketing
What is Ad Fatigue for Performance Advertisers? Search and social media have been the foundation ...
Are Google Ads Worth It? When and Why They Don’t Work
Take a minute and ask yourself this question: When was the last time you intentionally ...
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One Through 10: What Your Google Quality Score Says About Your Advertising
So your ads are hitting a Quality Score of 10? Great! That means better placement ...
What Is a Session in Digital Marketing?
You might not think of your time browsing a website or scrolling a social media ...
Anchor Text: How to Improve It for Better SEO
Marketing content doesn’t magically market itself. Instead, specific strategies such as optimizing anchor text on ...
Holiday Shopping
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How to Optimize Cyber Monday Ad Performance With Realize
Cyber Monday is one of the biggest shopping days of the year, which makes it ...
6 Best Black Friday Promotion Ideas for 2025
As an advertising copywriter who’s been in the trenches for more than a few holiday ...
Discover When Your Users Are Most Likely to Engage With Holiday Ads from Realize Data
When it comes to holiday advertising, timing is everything, especially when you’re planning your campaigns ...
Insights
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Uncovering Seasonal Ad Engagement by Vertical: A Deep Dive Into Our Platform’s Data
Understanding when consumers are most engaged is a vital piece of knowledge for advertisers. It ...
Insights Backed by Realize Proprietary Data for Your 2025 Cyber 5 Ad Copy
For years, Black Friday and Cyber Monday have dominated the holiday shopping season. It’s critical ...
Back-to-School Ad Headlines: Realize Data-Driven Insights for 2025
Heading into the 2025 back-to-school season, advertisers need to know what’s driving shopper engagement if ...
Optimization
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Creating Storytelling Performance Ads That Filter Your Audience
To unpack what truly drives return on investment with performance advertising on the open web, ...
Single CTA vs. Multiple CTAs (Carousel): Which Drives Better Conversion Rate and Urgency?
As an advertising copywriter, so much of my creative energy goes into headlines, pre-headers, subject ...
Tracking Parameters: How to Use Them Effectively in Digital Marketing
In digital marketing, launching a campaign doesn’t mean much if you’re not measuring performance. Businesses ...
Solutions
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Abandoned Carts: Why They Happen and How to Prevent It
Ideally, the sales funnel for e-commerce companies would be straightforward: A shopper finds your product, ...
Lookalike Audiences: How to Expand Your Reach
Digital marketers have many ways to find their ideal customers. Cookies, for instance, can help ...
Seven Best Performance Marketing Channels
The most effective performance marketing campaigns focus on the action segments of the sales funnel. ...
Strategy
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Incrementality: How Do We Measure It?
We’ve all heard of the so-called “butterfly effect,” a theoretical concept wherein a small change ...
Beyond ROAS: The Case for Lifetime Value (LTV) by Xevio
Numbers that tell a story have always been the focal point for performance marketers. Return ...
Contextual Targeting: Effective Marketing in a Cookieless World
In recent years, internet privacy laws have made it harder for marketers to harvest user ...