Last-Touch Attribution: What Is It, How Is It Best Used?
What finally made a customer convert? That’s the big question that attribution models and analytics ...
Performance Marketing
238 Articles
Ad Formats: How to Choose the Right One?
Choosing the correct ad formats — i.e., the way in which your ad is presented ...
Pixels: Tracking Your Audience Across the Web (and Email)
There are all sorts of ways we are tracked online, from cookies to web beacons ...
Customer Retention Rate: What It Is, How To Maximize It
Effectively attracting customers to your business is essential in driving sales, but customer retention is ...
Leads: A Comprehensive Guide for Digital Advertisers
Leads are the foundation of your business growth. If you want to expand your customer ...
Pay Per Lead (PPL): The Advertiser’s Guide
In digital advertising, it’s not always enough to get clicks or impressions — most businesses ...
Ad Inventory: How to Make the Most of It?
The term “advertising inventory” can be a little confusing, as it refers to a concept ...
Open Internet: Key Aspects and Importance for Advertisers
Most of the time when we’re talking about the “web,” we are referring to the ...
Referral Marketing vs. Affiliate Marketing: Which Is Best for Your Business
Referral marketing and affiliate marketing are both highly effective ways to help businesses drive sales ...
10 Worthwhile Referral Programs by Industry: SMBs, Marketers, Content Creators Opportunities
As businesses continue looking to referral programs to connect with new customers and grow revenue, ...
Targeting: What It Is, How It Works
If you were out fishing for striped bass, would it be best to use a ...
UTM Codes: Urchin Tracking Modules Explained
The term Urchin Tracking Module may not be part of everyone’s daily vocabulary — certainly, ...