How Travel and Tourism Marketers Are Sailing Toward New Performance Goals
Travel and tourism marketing includes a wide range of audiences, many types of travel and ...
Performance Marketing
280 Articles
Three Reasons You Should Refer An Advertiser to Taboola
Referral programs are a type of word-of-mouth marketing tactic that help cut through the noise ...
Building High-Converting eCommerce Funnels with Native Content: Xevio Blog Series (Part 2)
In the first part of our e-commerce interview series, Xevio co-founder and CEO Nadim Kuttab ...
Driving Direct Response Sales on the Open Web: E-comm Insights from Xevio (Part 1)
As marketers continue to look for alternatives to the diminishing returns of search and social, ...
Ideas to Enhance Your Fourth of July Marketing Campaigns
Fourth of July in the U.S. is the summer’s biggest holiday, with holiday and vacation ...
How to Prepare for Amazon Prime Day 2025: Tips for SMB’s
Amazon’s Prime Day has become a four-day online event during the height of summer. Millions ...
User Acquisition (UA): How to Get Prospects to Convert
User acquisition, or UA, is getting new users to view a website, download an app, ...
Last-Touch Attribution: What Is It, How Is It Best Used?
What finally made a customer convert? That’s the big question that attribution models and analytics ...
Ad Formats: How to Choose the Right One?
Choosing the correct ad formats — i.e., the way in which your ad is presented ...
Pixels: Tracking Your Audience Across the Web (and Email)
There are all sorts of ways we are tracked online, from cookies to web beacons ...
Customer Retention Rate: What It Is, How To Maximize It
Effectively attracting customers to your business is essential in driving sales, but customer retention is ...
Leads: A Comprehensive Guide for Digital Advertisers
Leads are the foundation of your business growth. If you want to expand your customer ...