Contextual Targeting: Effective Marketing in a Cookieless World
In recent years, internet privacy laws have made it harder for marketers to harvest user ...
Performance Marketing
219 Articles
The Best A/B Testing Tools to Use With Realize
A/B testing is one of the essential tools for understanding your audience and continually getting ...
Uncovering Seasonal Ad Engagement by Vertical: A Deep Dive Into Our Platform’s Data
Understanding when consumers are most engaged is a vital piece of knowledge for advertisers. It ...
6 Best Black Friday Promotion Ideas for 2025
As an advertising copywriter who’s been in the trenches for more than a few holiday ...
From Frustration to Success: Recover Abandoned Carts with Realize Retargeting Solutions
For online retailers and e-commerce businesses, few challenges are as persistent and costly as an ...
Best Marketing Campaign Management Software Options 2025
Are you still managing your marketing campaigns the old way, with hands-on A/B testing, siloed ...
Data-Backed Consumer Insights for Cyber Week 2025
For retailers, each year typically ends with one final blowout, with the period between Thanksgiving ...
Marketing Campaigns: Reaching Your Audience Where They Are, Again and Again
Do you remember a certain TV commercial from your childhood that just stuck in your ...
Healthcare Marketing: Strategies to Reach and Engage Patients
When consumers have questions, the internet is usually the first stop, and that especially holds ...
AI-Powered Lead Generation on the Open Web: Insights from Xevio
If you read our series of e-commerce interviews with Xevio co-founder and CEO, Nadim Kuttab, ...
5 Black Friday Marketing Strategies for Performance Ads Success 2025
Black Friday 2025 is on the horizon, and if you’re in the advertising game, you ...
How to Prep for Cyber 5: 6 Strategies to Win the Season
The Cyber 5 period, which includes the five days from Thanksgiving Day through Cyber Monday, ...