Targeting: What It Is, How It Works
If you were out fishing for striped bass, would it be best to use a ...
Performance Marketing
182 Articles
UTM Codes: Urchin Tracking Modules Explained
The term Urchin Tracking Module may not be part of everyone’s daily vocabulary — certainly, ...
Viewable Cost Per Mille: vCPM Explained
In online marketing, the acronym CPM stands for “cost per mille,” which translates to cost ...
Lead Scoring: What It Is, Why It’s Important
What if there were a way for your marketing team to identify its most qualified ...
Omnichannel Marketing: A Beginner’s Guide for Performance Advertisers
As the online advertising landscape becomes increasingly fragmented, omnichannel marketing is more important than ever. ...
App Installs: Definition and Best Practices
If you’re a marketer tasked with boosting mobile app installs, one of the best ways ...
6 Best App Install Ads Platforms for 2025
In today’s hyper-connected world, having a fantastic mobile app is just the first step. The ...
KPI’s (Key Performance Indicators): Types, Tracking, Measurement
You and your team might have some of the best ideas out there when it ...
Advertisements: Your Idea-to-Execution Guide
Advertisements are everywhere in our lives, and have been for some time now, to the ...
Conversion Rates: Tangible Growth Beyond Traffic
In today’s highly competitive market, success isn’t only about driving more traffic to your website. ...
Closed-Loop Marketing: What It Is, How It Works, How to Implement
Small to medium-sized businesses (SMBs) in particular often face an uphill marketing battle — tight ...
Best Ad Creatives in Health: What Works for Conversions
Health advertising spans a wide range of companies, including consumer health businesses, wellness apps, pharmaceutical ...