
Customer Acquisition: Funnel, Channels, Strategy
Getting a good grasp on customer acquisition is important, whether you’re running an established business ...
Performance Marketing
202 ArticlesGetting a good grasp on customer acquisition is important, whether you’re running an established business ...
As the marketing funnel continues to get more complex, last click attribution is becoming a ...
Modern performance marketers tend to be creative and resourceful, always looking for new ways to ...
The holiday season is a major investment for advertisers, and for many businesses, it can ...
Financial services companies, from home-loan providers to digital banks, have to stand out in a ...
Travel and tourism marketing includes a wide range of audiences, many types of travel and ...
Referral programs are a type of word-of-mouth marketing tactic that help cut through the noise ...
In the first part of our e-commerce interview series, Xevio co-founder and CEO Nadim Kuttab ...
As marketers continue to look for alternatives to the diminishing returns of search and social, ...
Fourth of July in the U.S. is the summer’s biggest holiday, with holiday and vacation ...
Amazon’s Prime Day has become a four-day online event during the height of summer. Millions ...
User acquisition, or UA, is getting new users to view a website, download an app, ...