Performance Marketing Archives

Ad Tracking: What It Is, How It Works, Challenges and Solutions

Our partners at Voluum are on the forefront of the changes to the ad tracking ...

By Michal Schindler 9 Minutes read Jan 26 2023

No matter how many strategies you use for driving e-commerce sales, it’s important not to ...

By Editorial Team 10 Minutes read Nov 22 2022

Advertising is the harbinger of economic slowdowns. Past recessions like the pandemic and The Great ...

By Adam Singolda 4 Minutes read Oct 13 2022

Now that we’re in the thick of holiday season planning, there’s still time to take ...

By Amanda Walgrove 9 Minutes read Oct 06 2022

Sleighbells might not be ringing yet, but Christmas is already occupying consumers’ and advertisers’ brains. ...

By Stacey Upfalow 9 Minutes read Sep 30 2022

Let’s say you just created the perfect ad campaign. You’ve targeted your ideal customer, you’ve ...

By David Campbell 7 Minutes read Aug 05 2022

It wouldn’t be an understatement to say that American consumers are obsessed with their pets ...

By Stacey Upfalow 6 Minutes read Aug 03 2022

Skyrocketing inflation and rumblings of an upcoming recession are dominating news headlines and water cooler ...

By Swita Charanasomboon 5 Minutes read Jul 20 2022

Now more than ever, audiences have a tough time trusting traditional ads. Almost half of ...

By Sharon Hurley Hall 9 Minutes read Jun 17 2022

In the first part of this interview with Christian Broughton, The Independent‘s Managing Director, Adam Singolda, ...

By Megan Morreale 19 Minutes read May 06 2022

Publishers are tasked with strategic decisions about exactly what editorial content to create and how ...

By Megan Morreale 16 Minutes read Apr 29 2022

Programmatic advertising was created to make ad buying and selling easier. That’s because it gives ...

By Or Ben Matityahu 5 Minutes read Apr 01 2022