How Editorial Content Should Be Build to Maximize Engagement
An effective content strategy is founded on a wide variety of content. Brands produce videos, ...
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376 Articles
A History of Content Marketing: A Trip From Pop-Up Ads to Now
A long time ago, marketers had an information problem. It didn’t move very easily. If ...
Paid Content Distribution: How Does it Actually Work?
The most popular channels are social media advertising, SEO, or pay-per-click advertising, digital display ads, ...
Cocktail Party Effect: The Psychology Behind Capturing Audience Attention
Last month, Taboola hosted a fantastic beginning of year event and invited all Tel-Aviv employees ...
Helping to Build the Avocados from Mexico Brand with a 14% Increase in Leads
Recently a Super Bowl advertiser, Avocados from Mexico (AFM) is a nonprofit organization that has ...
We’re More than Doubling Lead Quality for our Real Estate Customers
When it comes to online real estate, it’s hard to generate quality leads. Not all ...
Getting in the Native Mindset: Which Format is Best for You?
Despite the rapid growth of native advertising, there are still plenty of misconceptions about the ...
Audience Development Strategies: How Repeat Visitor Metrics Can Reveal Wins
Tracking the number of people who return to your site and how often they do ...
Taboola Hosts CMO Club Session on ‘Getting Your Brand Discovered’
Marketers spend roughly $140 billion every year advertising online, a “digital” budget that is largely ...
Why Does Mystery Entice People to Click?
Why are intriguing and mysterious headlines the most likely to gain clicks? Social psychologists explain ...
How Publishers Boost Business with Taboola: Segmented Monetization (Part 3)
Online publishers today face an increasingly fragmented audience, with readers arriving from a growing number ...
How Online Publishers Boost Business: Taboola Personalized Recommendations (Part 2)
While publishers in today’s competitive media environment need to use data to optimize their content ...