Multi-Touch Attribution: Definition, Strategies and Reporting Tools
If you really think about it, every ad campaign tells a story about your brand. ...
Solutions
469 Articles
Avoiding Attribution Errors: Tips for Accurate Marketing Analysis
Regardless of product type, marketing strategy, and objectives, every marketer has something in common: we ...
Mastering Mobile Attribution: Strategies for Tracking and Optimization
In the rapidly evolving landscape of e-commerce, mobile marketing attribution has emerged as a critical ...
Facebook Ads for SMBs: The Advertiser’s Guide
Small- and medium-sized businesses (SMBs) have more options than ever when it comes to reaching ...
Launch and Scale a Successful Campaign with Maximize Conversions – Tips & Tricks
In today’s challenging economic climate, advertisers need to know that their marketing budgets translate into ...
8 Ways Realize Can Maximize Your Affiliate Marketing Campaigns
Affiliate marketing is changing the way brands sell – and the way consumers learn about ...
Holiday Marketing Success: 3 Brands Share Tips to Boost Advertising ROI
The fourth quarter of the year isn’t just a season of festivities. It’s a season ...
eCommerce Marketing: Benefits, Strategies and Examples
Running a successful online venture in today’s ever-evolving eCommerce landscape is no walk in the ...
AI on the Rise: Key Takeaways from the Zeta Live Panel on Content, Streaming, and Advertising
AI continues to take the world by storm — most recently seen with the wave ...
Proven Strategies for Boosting Your eCommerce ROI
No matter the nature of your business or brand, it’s a safe bet that you ...
10 Lead Generation Strategies for eCommerce (2025 Update)
At its core, lead generation is the process of using digital marketing strategies and tactics ...
Barbie Marketing: Why the Movie is a Perfect Example of Content Marketing
The Barbie movie has taken the world by storm, crushed it at the box office ...