What Do Top-Performing Holiday Campaigns Have in Common? These Creative Strategies
Now that we’re in the thick of holiday season planning, there’s still time to take ...
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Holiday Marketing Insights: Let It Snow Revenue in 2022
Sleighbells might not be ringing yet, but Christmas is already occupying consumers’ and advertisers’ brains. ...
Native Advertising vs Content Marketing: Key Differences
Online attention spans are notoriously short, so getting your message seen and heard through the ...
Email Automation: Streamlining Campaigns for Better Engagement
Let’s say you just created the perfect ad campaign. You’ve targeted your ideal customer, you’ve ...
Marketing in a Recession: How Advertisers Can Get It Right
Skyrocketing inflation and rumblings of an upcoming recession are dominating news headlines and water cooler ...
New Study: Native Video Increases Awareness, Favorability, and Engagement
Native advertising and video content are powerful — but combined, they’re proven to increase brand ...
Native Advertising Examples: 17 of the Best and Most Inspiring Native Ads
Now more than ever, audiences have a tough time trusting traditional ads. Almost half of ...
Native Advertising Examples: 17 of the Best and Most Inspiring Native Ads
Now more than ever, audiences have a tough time trusting traditional ads. Almost half of ...
Salute-worthy Memorial Day Marketing Insights and Strategies
Memorial Day means different things to different people. Some observe the holiday with a serious ...
What is Programmatic Direct Advertising?
Programmatic advertising comes in many forms. Each one helps publishers better sell ad inventory across ...
What is RTB? Real-Time Bidding Explained for Advertisers
At its core, programmatic advertising involves using technology platforms to automatically buy and sell digital ...
Why Social Media’s Echo Chambers Won’t Happen on AI-Powered News Sites
Social media has a powerful pull on people: we stay in touch and feel connected ...