The Direct-to-consumer (D2C) Business Model: What It Is, How It Works
A D2C business model enables brands to sell their products and services directly to consumers ...
E-commerce
36 Articles
B2C Marketing: Definition, Challenges, Trends
Learn how B2C (business-to-consumer) marketing can help grow your brand, how to navigate common challenges, ...
Best Ad Creative Strategies for eComm Campaigns (With Examples)
The sheer volume of e-commerce ads that the average person sees day-to-day is often estimated ...
Churn Rate: Definition, Calculation, Strategies
Is your business a revolving door of customers, with people breezing in and out, never ...
Churn: What It Is? What Can Brands Do About It?
In e-commerce, customer churn — often also called customer attrition — is usually thought of ...
Cart Abandonment Rate: What It Shows and How to Reduce It
Picture someone walking into a brick-and-mortar store pushing an empty shopping cart. He or she ...
How to Drive eCommerce Sales: 10 Proven Strategies
Short for electronic commerce sales, e-commerce sales simply refers to buying and selling that takes ...
How to Build an E-Commerce Marketing Plan That Works
It’s no secret that online shopping has continued to grow over the last few years, ...
Six Best Ecommerce Marketing Platforms for 2025
In today’s competitive environment, marketing is essential for any online business. For e-commerce marketers, it’s ...
6 Essential E-commerce Marketing Metrics to Track in 2025
E-commerce is hotter than ever, with the industry seeing more than $308 billion in sales ...
5 E-commerce Trends Which Will Impact Online Shopping in 2025
Online shopping isn’t just a goldmine — it’s a necessity for strategic marketing. Last year, ...
Back to School Marketing Ideas: 19 Ways to Drive Customers to Your Business
Back-to-school shopping is the second most important retail period, just behind the winter holidays. With ...