Beyond Last-Click — Measuring Engagement on the Open Web: Xevio eComm Insights (Part 3)
As the marketing funnel continues to get more complex, last click attribution is becoming a ...
E-commerce
38 Articles
Building High-Converting eCommerce Funnels with Native Content: Xevio Blog Series (Part 2)
In the first part of our e-commerce interview series, Xevio co-founder and CEO Nadim Kuttab ...
Driving Direct Response Sales on the Open Web: E-comm Insights from Xevio (Part 1)
As marketers continue to look for alternatives to the diminishing returns of search and social, ...
How to Prepare for Amazon Prime Day 2025: Tips for SMB’s
Amazon’s Prime Day has become a four-day online event during the height of summer. Millions ...
The Direct-to-consumer (D2C) Business Model: What It Is, How It Works
A D2C business model enables brands to sell their products and services directly to consumers ...
B2C Marketing: Definition, Challenges, Trends
Learn how B2C (business-to-consumer) marketing can help grow your brand, how to navigate common challenges, ...
Best Ad Creative Strategies for eComm Campaigns (With Examples)
The sheer volume of e-commerce ads that the average person sees day-to-day is often estimated ...
Churn Rate: Definition, Calculation, Strategies
Is your business a revolving door of customers, with people breezing in and out, never ...
Churn: What It Is? What Can Brands Do About It?
In e-commerce, customer churn — often also called customer attrition — is usually thought of ...
Cart Abandonment Rate: What It Shows and How to Reduce It
Picture someone walking into a brick-and-mortar store pushing an empty shopping cart. He or she ...
How to Drive eCommerce Sales: 10 Proven Strategies
Short for electronic commerce sales, e-commerce sales simply refers to buying and selling that takes ...
How to Build an E-Commerce Marketing Plan That Works
It’s no secret that online shopping has continued to grow over the last few years, ...