Building High-Converting eCommerce Funnels with Native Content: Xevio Blog Series (Part 2)
In the first part of our e-commerce interview series, Xevio co-founder and CEO Nadim Kuttab ...
E-commerce
38 Articles
Driving Direct Response Sales on the Open Web: E-comm Insights from Xevio (Part 1)
As marketers continue to look for alternatives to the diminishing returns of search and social, ...
How to Prepare for Amazon Prime Day 2025: Tips for SMB’s
Amazon’s Prime Day has become a four-day online event during the height of summer. Millions ...
The Direct-to-consumer (D2C) Business Model: What It Is, How It Works
A D2C business model enables brands to sell their products and services directly to consumers ...
B2C Marketing: Definition, Challenges, Trends
Learn how B2C (business-to-consumer) marketing can help grow your brand, how to navigate common challenges, ...
Best Ad Creative Strategies for eComm Campaigns (With Examples)
The sheer volume of e-commerce ads that the average person sees day-to-day is often estimated ...
Churn Rate: Definition, Calculation, Strategies
Is your business a revolving door of customers, with people breezing in and out, never ...
Churn: What It Is? What Can Brands Do About It?
In e-commerce, customer churn — often also called customer attrition — is usually thought of ...
Cart Abandonment Rate: What It Shows and How to Reduce It
Picture someone walking into a brick-and-mortar store pushing an empty shopping cart. He or she ...
How to Drive eCommerce Sales: 10 Proven Strategies
Short for electronic commerce sales, e-commerce sales simply refers to buying and selling that takes ...
How to Build an E-Commerce Marketing Plan That Works
It’s no secret that online shopping has continued to grow over the last few years, ...
Six Best Ecommerce Marketing Platforms for 2025
In today’s competitive environment, marketing is essential for any online business. For e-commerce marketers, it’s ...