Churn Rate: Definition, Calculation, Strategies
Is your business a revolving door of customers, with people breezing in and out, never ...
E-commerce
31 Articles
Churn: What It Is? What Can Brands Do About It?
In e-commerce, customer churn — often also called customer attrition — is usually thought of ...
Cart Abandonment Rate: What It Shows and How to Reduce It
Picture someone walking into a brick-and-mortar store pushing an empty shopping cart. He or she ...
How to Drive eCommerce Sales: 10 Proven Strategies
Short for electronic commerce sales, e-commerce sales simply refers to buying and selling that takes ...
How to Build an E-Commerce Marketing Plan That Works
It’s no secret that online shopping has continued to grow over the last few years, ...
Six Best Ecommerce Marketing Platforms for 2025
In today’s competitive environment, marketing is essential for any online business. For e-commerce marketers, it’s ...
6 Essential E-commerce Marketing Metrics to Track in 2025
E-commerce is hotter than ever, with the industry seeing more than $308 billion in sales ...
5 E-commerce Trends Which Will Impact Online Shopping in 2025
Online shopping isn’t just a goldmine — it’s a necessity for strategic marketing. Last year, ...
Back to School Marketing Ideas: 19 Ways to Drive Customers to Your Business
Back-to-school shopping is the second most important retail period, just behind the winter holidays. With ...
How To Start an E-Commerce Business in Six Steps
E-commerce businesses are thriving, with sales increasing 2.6% between the second and third quarters of ...
5 Best Alternatives to Google Ads in 2025
Google Ads is the company’s pay-per-click platform, letting businesses reach customers in search results and ...
eCommerce Optimization: How to Make the Best of Your Online Store
Engaging in e-commerce or selling online offers you a chance to get a slice of ...