How to Choose the Right Strategy for Campaign Budget Adjustments
Budget adjustments are a constant part of a performance marketer’s daily work. Getting these adjustments ...
Optimization
131 Articles
3 Key Areas to Automate for Maximum Campaign Optimization
Modern digital advertising now operates at a speed and scale that manual management simply cannot ...
12 Best Performance Marketing Attribution Softwares to Use With Realize
More and more, performance advertisers are using Realize to improve their campaign efficiency, tracking accuracy, ...
Four Ways GenAI Ad Maker Improves Creative Performance
In performance marketing, your creative is either working or it’s costing you money. With engagement ...
3 Key Elements to A/B Test for Maximum Conversion Uplift
When you’re running a digital advertising campaign, there’s a ton of choices to make — ...
Unlocking Sustainable Performance ROI by Maximizing Conversion Value
It’s a tale as old as time: Your cost-per-acquisition (CPA) is fantastic, and maybe even ...
How to Optimize Campaigns Across Different Funnels
Still chasing vanity metrics, tracking click-through rates (CTR) and basic conversion numbers? That may have ...
Creating Storytelling Performance Ads That Filter Your Audience
To unpack what truly drives return on investment with performance advertising on the open web, ...
Carousel ads vs single-image ads: Which Drives Better Conversion Rate and Urgency?
As an advertising copywriter, so much of my creative energy goes into headlines, pre-headers, subject ...
Tracking Parameters: How to Use Them Effectively in Digital Marketing
In digital marketing, launching a campaign doesn’t mean much if you’re not measuring performance. Businesses ...
Incrementality: How Do We Measure It?
We’ve all heard of the so-called “butterfly effect,” a theoretical concept wherein a small change ...
Server-to-Server (S2S) Tracking: The Future of Conversion Management
For years, marketers have relied on browser-based pixels to track conversions. Pixels are easy to ...