3 Key Elements to A/B Test for Maximum Conversion Uplift
When you’re running a digital advertising campaign, there’s a ton of choices to make — ...
Optimization
127 Articles
Unlocking Sustainable Performance ROI by Maximizing Conversion Value
It’s a tale as old as time: Your cost-per-acquisition (CPA) is fantastic, and maybe even ...
How to Optimize Campaigns Across Different Funnels
Still chasing vanity metrics, tracking click-through rates (CTR) and basic conversion numbers? That may have ...
Creating Storytelling Performance Ads That Filter Your Audience
To unpack what truly drives return on investment with performance advertising on the open web, ...
Single CTA vs. Multiple CTAs (Carousel): Which Drives Better Conversion Rate and Urgency?
As an advertising copywriter, so much of my creative energy goes into headlines, pre-headers, subject ...
Tracking Parameters: How to Use Them Effectively in Digital Marketing
In digital marketing, launching a campaign doesn’t mean much if you’re not measuring performance. Businesses ...
Incrementality: How Do We Measure It?
We’ve all heard of the so-called “butterfly effect,” a theoretical concept wherein a small change ...
Server-to-Server (S2S) Tracking: The Future of Conversion Management
For years, marketers have relied on browser-based pixels to track conversions. Pixels are easy to ...
Single Touch Attribution: One Click to Rule Them All
If you’ve ever asked the question, “Which campaign actually drove this conversion?” you’ve thought about ...
A Realize Guide to CRO for Online Fashion Stores
From the time they wake to the second they shut off their devices and go ...
Boost Your Lead Generation with Realize to Overcome Low Contact Form Conversions
Affiliate agencies and media buyers know that lead generation is both rewarding and a relentless ...
The Best A/B Testing Tools to Use With Realize
A/B testing is one of the essential tools for understanding your audience and continually getting ...