Tracking Parameters: How to Use Them Effectively in Digital Marketing
In digital marketing, launching a campaign doesn’t mean much if you’re not measuring performance. Businesses ...
Optimization
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In digital marketing, launching a campaign doesn’t mean much if you’re not measuring performance. Businesses ...
We’ve all heard of the so-called “butterfly effect,” a theoretical concept wherein a small change ...
For years, marketers have relied on browser-based pixels to track conversions. Pixels are easy to ...
If you’ve ever asked the question, “Which campaign actually drove this conversion?” you’ve thought about ...
From the time they wake to the second they shut off their devices and go ...
Affiliate agencies and media buyers know that lead generation is both rewarding and a relentless ...
A/B testing is one of the essential tools for understanding your audience and continually getting ...
Cyber Monday is one of the biggest shopping days of the year, which makes it ...
In the third and final part of our series on lead generation with Xevio co-founder ...
You might not think of your time browsing a website or scrolling a social media ...
For years, Black Friday and Cyber Monday have dominated the holiday shopping season. It’s critical ...
During the busy holiday season, every day and every detail counts. Marketers have to craft ...