Optimizing the Lead Funnel for Conversion at Scale: Insights from Xevio
In the third and final part of our series on lead generation with Xevio co-founder ...
Optimization
113 Articles
What Is a Session in Digital Marketing?
You might not think of your time browsing a website or scrolling a social media ...
Insights Backed by Realize Proprietary Data for Your 2025 Cyber 5 Ad Copy
For years, Black Friday and Cyber Monday have dominated the holiday shopping season. It’s critical ...
Unlock Holiday Sales: Data-Driven Creative Tips You Can Use Today
During the busy holiday season, every day and every detail counts. Marketers have to craft ...
Back-to-School Ad Headlines: Realize Data-Driven Insights for 2025
Heading into the 2025 back-to-school season, advertisers need to know what’s driving shopper engagement if ...
Back-to-School Retargeting Strategies to Reach Students Across the Web
Students are a valuable demographic for today’s marketers. This is especially true at the college ...
Realize Trends: Write Headlines That Attract and Engage Readers
In today’s competitive search marketplace, headlines are everything. They don’t just get attention — they ...
Data-Driven Marketing: How to Leverage Data for Smarter Campaigns
In today’s marketing landscape, data is no longer just a supporting player, it’s the star: ...
Beyond Last-Click — Measuring Engagement on the Open Web: Xevio eComm Insights (Part 3)
As the marketing funnel continues to get more complex, last click attribution is becoming a ...
How to Create A Black Friday Landing Page That Converts with Realize
Love it or dread it, Black Friday has changed the game for marketers and shoppers ...
Building Better Financial Services Ads Creative
Financial services companies, from home-loan providers to digital banks, have to stand out in a ...
How Travel and Tourism Marketers Are Sailing Toward New Performance Goals
Travel and tourism marketing includes a wide range of audiences, many types of travel and ...