Retargeting: How To Hook Your Audience
Retargeting is the delivery of ads, emails, or other media to remind a user of ...
Optimization
85 Articles
Touchpoints: Optimizing Each Lead Interaction
Every touchpoint with your potential customers matters, as each makes up part of their journey. ...
Push Notifications: The Small But Mighty Messages That Matter
With the growing amount of apps, websites, and online services we use daily, staying informed ...
Mobile Attribution: Tracking Your Audience As They Interact with Apps
You know what they say about not seeing the forest for the trees? Well, imagine ...
Lead Nurturing: How It Works, Benefits, Measurements
Lead nurturing builds relationships with potential customers by sharing relevant content and guiding them through ...
Cookieless: What It Means, How It Works
Discover what cookieless means, how it affects your marketing and advertising efforts, and what actionable ...
Cross-Device Attribution: How It Works, Benefits, Challenges
Imagine you and your marketing team created a social media advertising campaign that you thought ...
Incremental Reach: What It Is, How It’s Measured
Marketers have many ways to reach an audience online, from newsletters and banner ads to ...
Conversion Tracking: What Is It? Why Do You Need It?
Once you’ve filled the top of your marketing funnel with prospects and encouraged them toward ...
Behavioral Targeting: What It Is, How It Boosts Conversions
In today’s competitive marketing environment, it’s crucial to ensure your messaging reaches your target audience. ...
Performance Marketing Metrics
For marketers looking to maximize their budget and drive tangible results, tracking the success of ...
Cart Abandonment Rate: What It Shows and How to Reduce It
Picture someone walking into a brick-and-mortar store pushing an empty shopping cart. He or she ...